30/10/2026
I've known for some time that building and growing an email list is good practice for any small business. It's something I've put off doing, despite knowing the benefits.
But this year I've been doing a lot of work behind the scenes on my own business, and this is one of the things I've finally decided to tackle. Why now?
It makes me nervous seeing stories of celebrities losing millions of followers following Meta's crackdown on bot and inactive accounts. I've also seen local businesses have their social media accounts hacked or even closed by Meta.
It got me thinking. We put so much effort into building our social media following, but ultimately, we don't own that space. The platform controls who sees our posts, and the rules can change at any time. If you woke up tomorrow to find your account had disappeared, how would you contact your customers? How would you let them know you're still here? It's a good reminder that we need to build connections with our customers that aren't entirely dependent on social media.
So, having made the decision to get my own email list up and running, I started thinking about what I could offer as a useful free resource.
The result is my FREE Small Business Admin MOT.
I've created it to help you review your business admin foundations, spot any gaps and identify areas that might need a little attention.
And because I wanted to offer something beyond the initial download, I've also been working on my new Monthly Admin Tips email, packed with practical ideas, useful reminders and a little glimpse of life beyond the laptop.
It's taken me a while to get here, but I'm really pleased to finally be sharing it!
Fancy giving your business admin a little MOT?
Get your free download and sign up for my monthly admin tips here:
https://www.lm-virtualassistance.co.uk/small-business-admin-mot
My first monthly email will be landing next week!