Greene King & Belhaven Free Trade Team

18/06/2026

We are backing , a united campaign calling for hospitality VAT to be cut from 20% to 10%.

Stand with us and help reach a million signatures, here 👉 www.vatstheproblem.co.uk

The hospitality sector has come together to launch – a united campaign and petition calling for hospitality VAT to be reduced from 20% to 10%.

Spearheaded by chef and publican Tom Kerridge, we’re working alongside trade bodies across the sector, such as and , hospitality communities like , and you, businesses across hospitality, to say 10% VAT is fair for hospitality.

Our sector pays too much tax, and VAT is the single biggest lever the Government can pull to support venues, our customers, our high streets and our local communities.

This campaign is for everyone: businesses, customers, waiting staff, chefs, kitchen porters, bar staff, hotel teams, farmers, brewers, suppliers and producers.

Like, sign the petition and share this post – we need your support to reach a million signatures.

Click the link in our bio to sign the petition 👇
https://www.vatstheproblem.co.uk/

11/06/2026

From learning the ropes to leading a thriving venue.🍻

Success doesn't happen overnight, it starts with the right support, training and a willingness to learn. That's why we're proud to help our customers build confidence, develop new skills and unlock opportunities for their teams.

Want to learn more about how we support venues across the country? Click the link below 👇
https://valueforvenues.co.uk/cellar-services/

09/06/2026

We caught up with the landlord of The Last Pub Standing in Norwich to hear what it takes to keep the doors open, why they chose to partner with Greene King and Belhaven Free Trade, and the invaluable support their Sales Development Manager provides along the way.

From the community spirit that keeps people coming back to the most rewarding part of being a landlord, this is a story about passion, partnership and the role pubs continue to play at the heart of local life.

Watch the full interview below👇
https://www.youtube.com/watch?v=K4Ejsohj11c

05/06/2026

Behind every great pint is great cellar support 🍺

From expert advice and regular quality checks to hands-on training and troubleshooting, our Cellar Support team helps our customers keep every pour at its best.

Meet Harry and hear first hand about his role, what a typical day looks like, and how he helps our partners deliver the perfect pint every time.

Watch the full interview and discover the difference great cellar support can make. 👇

https://valueforvenues.co.uk/cellar-services/

03/06/2026

Introducing Pilfer – Lager Snatched with Peach. A crisp, refreshing peach lager inspired by the stolen fruits of the Bury St Edmunds monastery orchards. Built for premium bars, pubs and social occasions, Pilfer combines proven category cues with standout branding, strong margins and full launch support.

28/05/2026

More than a wholesaler. A partner behind every pour 🍺
With Greene King and Belhaven Free Trade, you get more than great beers and reliable delivery, you get expert support, industry insight, and a team that’s invested in helping your venue thrive.
From cellar to customer, we’re with you every step of the way.
https://valueforvenues.co.uk/about/

26/05/2026

Know a venue that would be a perfect fit for Greene King and Belhaven Free Trade?🍻

If you’re already a Free Trade customer and successfully refer a new venue, you’ll receive £600 in credit and vouchers as a thank you. 💷
Great beers. Trusted support. Rewards worth raising a glass to.
Click the link below to learn more!

https://valueforvenues.co.uk/customer/
https://youtu.be/YDph6YkJjTA

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

21/05/2026

Great conversations, strong partnerships, and plenty of opportunity. 🍻

Here’s a snapshot of our Free Trade event we hosted last month, bringing people together, sharing ideas, and raising the bar for the hospitality industry.

20/05/2026

We’re excited to introduce the new Greene King & Belhaven Free Trade Wine Guide 2026, your updated go-to guide for building a wine offer that works harder for your venue and delights your customers.

Carefully curated across white, rosé, red, sparkling and single-serve formats, the new guide has been designed to make choosing the right wines simpler, more relevant and more commercially effective than ever before.

https://issuu.com/greenekingft/docs/greene_king_belhaven_2026_wine_guide

14/05/2026

Behind the scenes, where it all came together 🍻🎥

Take a sneak peek at our Norwich shoot for the June edition of our Value for Venues magazine, captured at Pogue Mahon’s & The Last Pub Standing.

While we put the finishing touches on next month’s issue, the May edition is live now, packed with fresh insights, ideas and unmissable promotions to help your venue thrive.

https://issuu.com/greenekingft/docs/greene_king_magazine_issue_22_-_may-june_2026