04/08/2026
Project Spotlight: Maggie’s Creations
Maggie started creating beautiful, handmade shell artwork in the summer last year. Her products are genuinely amazing—she collects shells right off the local beach here in Mersea & spends hours in her little workshop turning them into stunning pieces of art.
When I first came across her business, she just had a quiet Instagram page with a few followers & no bio, though she had bravely dipped her toes into a couple of local market events to get her work out there. She also wasn't taking online payments yet, which was a big missed opportunity for eager buyers.
We started by sitting down to chat about her goals, why she originally started the business & what she dreams of for the future. From there, I rolled up my sleeves to help her bring that vision to life:
Marketing & Socials: I completed a full marketing review & produced an easy-to-follow plan. This included polishing her Instagram bio & grid images, setting up a fresh page, improving her physical stall layout for markets & exploring other low-cost channels.
Sales Playbook: I put together a custom guide covering how to share her unique story, write better product descriptions, generate fun content ideas, use suggested hashtags to maximise social media & sell her artwork with total confidence.
Operations & Money: I created a personalised operations playbook to help Maggie calculate her exact costs & price each item so she secures the best possible profit. We also got her set up with a proper business bank account & PayPal for seamless online payments & custom orders.
Maggie is currently working through these actionable goals & is thrilled with the knowledge & advice I’ve shared in a way that feels simple & easy to understand as a first-time business owner. I look forward to seeing her gorgeous small business thrive!@
