First Five Marketing

First Five Marketing Fuelling change through the culture of Sport.
•Defining brand strategy & purpose
•Athlete & Sports marketing
•Enablement & participation growth

.Build the audience first. Make money second.Most athletes get this backwards and wonder why partnerships don’t happen.Y...
15/05/2026

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Build the audience first. Make money second.

Most athletes get this backwards and wonder why partnerships don’t happen.

Your job right now isn’t monetization. It’s service.

Show up. Build trust. Create value for the people following you.

The money follows when the audience actually matters.

💰

.Most people (brands, rights holders and athletes) in sport only exist when the whistle blows.Then wonder why nobody car...
12/05/2026

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Most people (brands, rights holders and athletes) in sport only exist when the whistle blows.

Then wonder why nobody cares about them the rest of the week.

Game day is the payoff.
The other 6 days are where you build value.

If you only show up on the pitch, don’t be surprised when your commercial value stays there too.

🤔

.The rightsholders I speak to rarely need another workshop and complex strategic framework.They need fewer moving parts,...
08/05/2026

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The rightsholders I speak to rarely need another workshop and complex strategic framework.

They need fewer moving parts, clearer decisions, and the confidence to commit to one direction long enough for people to actually recognise it.

Complexity feels intelligent inside sport.

But the best strategies I’ve seen are almost boring in their simplicity.

That’s why they work.

👉🏻 www.firstfivemarketing.com

05/05/2026

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You don’t have to struggle with a strategy.

I bet you’ve actually still just got a clarity problem you’re trying to solve with complex ideas.

People often jump straight to “there”… without really understanding “here”.

So they guess. Add layers. Overthink it. Then wonder why nothing moves.

Try this instead:
Get brutally honest about where you are. Get specific about where you’re going. Then remove what’s in the way.

That’s it.

Stop making it harder than it needs to be. 🤔

.Short wins feel good.Highlights. Big moments. Quick spikes of attention.But they don’t last.If your brand only shows up...
28/04/2026

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Short wins feel good.

Highlights. Big moments. Quick spikes of attention.
But they don’t last.

If your brand only shows up when things are going well, it disappears just as quickly.

The athletes who properly build something show up when it’s quiet. When it’s hard. When no one’s watching.

That’s where long value is built.

23/04/2026

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⚠️ Quick check for you:

Take your last 10 posts.

How many of them give your audience something they can use, learn, or feel part of… outside of matchday?

If it’s mostly highlights and results, you’re building for the weekend.

Not for growth. Shift that.

Take one moment from your week and turn it into something someone else can take with them.

That’s where your brand actually builds 💪

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41 Jews Row, Wandsworth
London
SW18 1TB

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