25/09/2026
We have partnered with Extra to tackle waste cross-contamination and boost recycling at motorway service stations 🚮
Extra MSA, an operator of ten motorway service stations across England, needed to address persistent contamination issues associated with public-facing bins. The partnership has seen success in increasing recycling rates, taking average rates from 18% prior to the project to 36% by April 2025. It has also reduced spend on bin bags and waste handling, with no increase in labour hours, alongside improved staff engagement and ownership of sustainability outcomes.
David Gudgeon, Head of External Affairs, said: “This evidence-led approach not only reduced contamination and improved recycling rates, but also provides a model that can be applied across other sites and sectors. It shows that with the right data and process, we can make recycling simple, effective, and measurable across the retail and hospitality sector.”
Read more about our partnership here:
Reconomy Connect partners with Extra to tackle waste cross-contamination and boost recycling at motorway stations Features & Interviews Removal of external car park bins increased average recycling rates from 18% to 49% Partnership delivered cost savings, operational efficiencies, and improved staff...