15/04/2026
I am genuinely so sorry I underestimated you, Hemel Hempstead 😩
We opened our brand new site there last Friday. I told my franchisees it’s not going to be that busy. All the marketing I did was post a TikTok the day before and these things take time. We prepared enough stock to last the whole weekend.
We opened. The orders came flying in. Within four hours we had completely sold out 😭
I’m usually on launch day just supervising but I was on the phones, I was making pizzas, I was doing deliveries. It was absolutely manic 😅 And I do want to say sorry to anyone who had to wait. We just had no idea. No idea at all.
We sold hundreds of pizzas. Hundreds. That is still not real to me 🤯
This is the biggest launch in Bombay Pizza history.
And the thing is, this was only supposed to be a delivery kitchen. We decided last minute to open up collection even though the front wasn’t fully ready yet. And so many of you just came. You showed up 🥹
I have 10 locations in London. Nothing prepared me for location 11.
Hemel Hempstead, from the bottom of my heart, thank you. You didn’t have to choose us. You’re a new area, we’re a new face, and you just welcomed us in. It means everything. We will not be underestimating you again 🌶️