24/04/2026
Aimo was something we worked on a few years ago, when AI was taking its first public steps – and there was a scramble to harness the tech as a lever across sectors. We explored the name and brand identity (other Aimo’s have since transpired), which was later wrapped into another product, as these things often are.
We recently opened up some of the old files while exploring sonic identities for something else (sound up on the first tile). We still quite like the marque, but admittedly other elements feel undercooked as is the nature of early round work.
If anything, it’s interesting to see how things have moved on so dramatically in a few years…
