The Marketing Directors

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The Marketing Directors Marketing consultancy specialising in market research and strategic marketing for aspiring brands an

We also help you boost product satisfaction, get your message across, win more customers, and boost sales and brand value.

Failure is uncomfortable — but in product development, it is also inevitable. Around 95% of new products fail, even in w...
03/11/2026

Failure is uncomfortable — but in product development, it is also inevitable. Around 95% of new products fail, even in well-resourced organisations . Markets shift, customer expectations evolve, and competitors iterate faster than ever. In this environment, the marketing directors who win are not those who avoid failure, but those who learn from it faster than everyone else.

Read what failure teaches us in the latest post on The Marketing Director's Forum. https://www.themarketingdirectors.co.uk/learning-from-failure-how-failure-makes-products-fitter/

Alex Weller kindly invited me to chat about marketing in the very first episode of Above Talks by Above Digital — proof ...
25/10/2026

Alex Weller kindly invited me to chat about marketing in the very first episode of Above Talks by Above Digital — proof that anyone can get on a podcast if they say “yes” quickly enough. Alex and I talked about building careers in marketing, what really drives success, how small teams can out-think the big consultancies, the benefits of 'ai' and extra pressure on marketing leaders, and a few lessons I wish I’d learned before grey hairs started appearing. So if you fancy a short conversation that occasionally turns into an advert for our new book (while Alex keeps things sensible) here it is.

Listen on Spotify:
https://lnkd.in/ex4zs59R

Watch on YouTube:
https://lnkd.in/ekQi8RqD

The latest edition of The Marketing Directors Handbook by Tim Arnold and myself is out now. Volume 3 covers Leading Mark...
15/10/2026

The latest edition of The Marketing Directors Handbook by Tim Arnold and myself is out now. Volume 3 covers Leading Marketing in a Digital and AI World. It helps design digital strategy beyond channels and tactics, integrate systems and platforms, build brands in an algorithm-driven world and helps senior marketers influence and lead wisely across the organisation and make better decisions. AI can inform, analyse, and create but the Marketing Director still has to decide. Read the free introduction on our website, and find the book at all good booksellers. https://www.themarketingdirectors.co.uk/the-marketing-directors-handbook

Artificial intelligence has rapidly become part of everyday business life. It is writing copy, creating images, analysin...
30/09/2026

Artificial intelligence has rapidly become part of everyday business life. It is writing copy, creating images, analysing data, recommending products, answering customer enquiries, and helping managers make decisions. Yet while the technology is changing rapidly, the purpose of marketing has not changed.

The challenge for today's Marketing Director is not simply adopting AI, but understanding where technology creates advantage, where it creates risk, and where human judgement becomes more valuable than ever.

The more AI can do, the more valuable human judgement becomes.

AI has fundamental implications for what Marketing Directors spend their time doing — and what they should they become better at. Read our insights on our blog: https://www.themarketingdirectors.co.uk/leading-marketing-in-a-digital-and-ai-world/

Creativity is no longer a soft skill. It is a strategic capability. In a world where markets shift overnight, competitor...
01/06/2026

Creativity is no longer a soft skill. It is a strategic capability. In a world where markets shift overnight, competitors emerge from nowhere, and AI accelerates everything, the ability to think differently is a key business weapon.
New post on The Marketing Director's Forum - https://www.themarketingdirectors.co.uk/creativity-techniques/

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