03/11/2026
Failure is uncomfortable — but in product development, it is also inevitable. Around 95% of new products fail, even in well-resourced organisations . Markets shift, customer expectations evolve, and competitors iterate faster than ever. In this environment, the marketing directors who win are not those who avoid failure, but those who learn from it faster than everyone else.
Read what failure teaches us in the latest post on The Marketing Director's Forum. https://www.themarketingdirectors.co.uk/learning-from-failure-how-failure-makes-products-fitter/