03/06/2026
In a world where AI can generate content, analyse data, and recommend strategies in seconds, many CEOs are asking: Do we still need a CMO? This thought-provoking session challenges the common belief that AI can replace marketing leadership.
Michelle Lim, Founder of Firebelly, explores why the future of competitive advantage is no longer about access to information, but the ability to exercise judgment, make strategic decisions, and lead organisations through uncertainty. Discover how AI is transforming the role of the CMO—from marketing executor to decision architect—and why the companies that thrive in the AI era will combine artificial intelligence with human insight, leadership, and accountability.
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