More Meaningful Marketing

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More Meaningful Marketing I help women in service-based businesses show up with clarity, confidence & consistency so their marketing reflects the level they’re operating at.
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Strategy + execution that actually sticks. I create authentic, standout brands for women entrepreneurs with service-based businesses who deserve to be seen.

My daughter had dental surgery today. She has never even so much as had a filling during her little nearly 10 years. I t...
10/26/2026

My daughter had dental surgery today.

She has never even so much as had a filling during her little nearly 10 years.

I tried explaining to her what it would entail a couple of weeks ago.

She hardly reacted.

I was surprised.

Last night, she came in to snuggle, I thought maybe her nerves were getting to her. She said they weren’t.

Today, she had more questions. I reassured her that it is okay to be scared and brave at the same time.

She agreed as she slowly walked into the dental office.

Body tense.

A little unsure.

So little and so big at the same time.

I wanted to be proud of her for holding it together, but it felt strangely familiar.

Suddenly, I realized maybe she was carrying more than she was saying β€” as so many girls and women do.

Waiting for someone to pry it out of us, worried about taking up too much space, afraid of looking weak, or less-than-capable.

At the same time, I never want to project my own experiences on to her, and that’s the delicate dance we do as moms.

Of holding on and letting go.

Of nurturing and teaching.

Of learning what the world around us demands, and the value of listening to our own internal compass.

Of trying to protect them and at the same time, taking in their child-like wonder.

Giving them glimpses of growing up, while they still seem so little.

Motherhood. ❀️

10/25/2026

This morning, I woke up to another woman criticizing my appearance and name-calling for a personal opinion I had on a friend’s post.

My first reaction was to feel hurt. My second reaction was to feel badly for her.

Are we really still doing this in 2026?!

Tearing other women down and operating with poor morals is a game I don’t to play.

I’ve always said, when it comes to other women, β€œI want to build a longer table, not a taller fence.”

I’m still doing that.

If you’re not, I’m sorry for whatever happened to you, that you think that ugly behavior is okay.

Behind every seamless marketing strategy is a lot of intentional thought, messy testing, adjusting, and quiet decision-m...
10/20/2026

Behind every seamless marketing strategy is a lot of intentional thought, messy testing, adjusting, and quiet decision-making.

Honestly, it’s part of the reason, I’ve been a posting a little less here lately.

Here is a real look at what goes into building an aligned marketing plan before anything ever goes live:

1. Finding clarity on what actually matters right now
2. Stripping away the busywork
3. Building messaging that reflects where the business is operating today
4. Layering in the personal touch that makes the marketing meaningful

When your strategy aligns with your season of life, marketing stops feeling chaotic, and truly, any post gets to be on brand.

What is one part of your marketing process you wish felt easier?

10/13/2026

Here's what most marketers won't say out loud, so I will.

We're in a trust recession and AI is widening the gap.

I've been in this industry for nearly 20 years. (Wait, that can't be right, can it?!) The onus has always been on us to break the stigma.

I use "stigma" lightly. A few bad marketers can spoil the bunch. A few of the right ones can shift everything for a business and its brand.

Here's what I wish I'd known when I built teams the first two times: the people you work with HAVE to have the right heart posture. Without it, you burn out fast or get left behind before you're ready.

Every ounce of trust marketers get has been earned. Sometimes defended. In my experience, it always hinges on doing the right things for the right reasons.

There are plenty of ways to do marketing. Always have been.

If you've turned a skeptic into an advocate and made a few friends along the way, you already know: trust is a byproduct of your heart's investment in your work.

Last weekend, this little guy taught me an important lesson.Honestly, it's probably one I've needed to learn for a while...
10/08/2026

Last weekend, this little guy taught me an important lesson.

Honestly, it's probably one I've needed to learn for a while.

I grew up pretty poor, so I've always strived to give our children the best.

We are a bike-riding family, which is always quite the operation since both kids are still attached to our bikes.

This past summer, we didn't ride as much because of work, wildfires, and crazy hot temperatures.

We were heading out for the second time this year, ready to go 14 miles.

My daughter and I got gloves a little while back so our hands wouldn't slip off our handlebars, especially because she's tandem now and pedaling some on her own.

As we put them on, my son said, "Mommy, did you buy me some?"

Months ago I said I would, but because we haven't been riding bikes much this year, I totally forgot.

I felt my stomach sink.

I quickly said, "I DO have some for you!"

I ran into our winter gloves, scarves, and hats.

He watched as I cut the tips off the littlest lightweight gloves I could find.

He was THRILLED. He couldn't stop talking about them.

The interesting part?

They looked nothing like ours or the real thing, but he was so happy to have them.

It was a moment of simple joy, and looking back, it was never really my kids who wanted the best; it was me who felt like I needed to give it to them.

This experience is changing how I see the world, and for the first time in a long time, I'm seeing the beauty in just 'being'.

Last week, one of my mentors emailed his list with an offer that the first three people to reply would get a free ticket...
10/02/2026

Last week, one of my mentors emailed his list with an offer that the first three people to reply would get a free ticket to an incredible AI conference in Cleveland.

I was number two.

Cue the happy dance. Both kids are finally in school. I had this vision of a season where I'd have a little more room for me. This felt like the universe saying, "Go. Learn. Be in the room."

Then the logistics showed up.

The Hilton next to the convention center was $1,500 for two days. Staying farther out meant worrying about safety. Commuting had me worrying about my sanity.

So I thought about parking. Then Ubers. Then walking. Then I tried to stack all of that on top of pickups, drop-offs, and finding coverage for three days.

I moved the pieces around every way I could. Nothing clicked in a way that made me feel content being gone for 3 full days.

It was a hard decision. I'm ambitious. I want the rooms, the stages, the growth. Walking away from something that exciting stung more than I expected.

Here's what I know. I'm in a season where motherhood is demanding. I'm still needed at the school doors, inside the classrooms, in important meetings, speaking to audiences, sitting at the kitchen table, and everywhere in between.

That doesn't make me less driven. It makes me honest about what this season can hold.

Some seasons you say yes to the ticket. This one, I said yes to the people who call me Mom just in a different way than before.

And yes, I'm holding my Chaos Coordinator mug a little tighter today. β˜•οΈβ€οΈ

I have been working on something SUPER exciting that’s going to be an absolute game changer for MMM clients! πŸ™ŒπŸΌ
09/20/2026

I have been working on something SUPER exciting that’s going to be an absolute
game changer for MMM clients! πŸ™ŒπŸΌ

09/18/2026

My clients have told me that what my team and I do feels like magic. This isn't for an ego boost. What I'm about to tell you is the complete opposite of that.

Nine times out of 10, we're the ones who have given them permission to do the thing they've wanted to do, but were too afraid because of:
β€’ Imposter syndrome
β€’ Concerns about being judged by strangers and people they know
β€’ Competitors watching their next move
β€’ Reputation being at risk

Even if you don't work with us, here's your permission slip for planning season: you don't need a finished plan to ask someone for help.

Bring whatever exists:
β€’ The notes-app entries at 11 PM
β€’ The folder called 'Marketing - final v3'
β€’ The plan you meant to start in August
β€’ Or nothing but a strong feeling that this quarter should feel lighter

You'll be so glad you did.

09/18/2026

Don’t quit before you start.

I almost did. Way more than once if I’m being honest.

Entrepreneurship.

Getting married.

Flying.

Motherhood.

Getting divorced.

Church.

Traveling to new places.

Getting remarried.

Having children.

Counseling.

And, countless other things I would have regretted if I didn’t give them a real shot, but there’s one heavy on my heart & mind today.

Public Speaking.

Introducing myself in small circles had me sweating.

Public speaking with a big audience? I would have quit my corporate job on the spot. It sounds dramatic, and I wish I were kidding, but it’s true.

Today, I wrapped up a 3-part series on Staying Safe Online for United Disability Services, Akron, Ohio for their individuals served, caregivers, and their families, and their employees.

When I left corporate to build my business, I knew it was a fear I wanted to overcome eventually.

The first time I publicly spoke, I was asked to do so at a local Chamber lunch. To my surprise, we had to do introductions before-hand and I was last to go. I imagined a couple of tables, and there were people standing because there was nowhere else to sit. I even took a sheet of paper up so I didn’t pass out in front of everyone.

Today, I spoke at a podium to a room full of employees during their annual training day about a topic that is a bit uncomfortable: Helping keep those in their care safe online and using intentionality when they are using social media.

The room was engaged, we shared a few laughs, some self-deprecation about my own online faux pas, and got some really great questions.

And for the woman who would have quit her corporate job before she had to do ANY public speaking, didn’t have to.

She got fired any way for prioritizing motherhood, and started her journey to public speaking on her own terms.

Today, I got feedback that I exceeded expectations, and somehow, that still feels unbelievable.

But I’m proud for not quitting before I started because it’s led me to something I couldn’t have dreamed up for myself.

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The Polsky Building 5th Floor
Akron, OH
44325-4807

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Monday 7:30am - 4:30pm
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Wednesday 7:30am - 4:30pm
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