Society of American Florists

06/18/2026

Some photos from Seed Your Future Seed to STEM 2026! 🌿🌸

SAF CEO Kate Penn and Director of Education Kate Delaney had the opportunity to join high school floriculture and horticulture educators from across the country as they explored the many career paths available in the industry through behind-the-scenes tours, hands-on activities, and conversations with professionals.

From greenhouses and public gardens to floral businesses and production facilities, participants gained valuable insights they can take back to their classrooms to help inspire the next generation of industry professionals.

We had a great time being part of this incredible event. Thanks to Seed Your Future and all the industry partners who helped make it possible!

06/17/2026

Giftware can increase revenue—or quietly drain profits. Learn how to evaluate inventory performance, improve product selection and use key metrics to make smarter purchasing decisions

https://ow.ly/4xTT50ZabGO

06/16/2026

06/15/2026

Slow season? Let’s talk about it.

Join the Next Gen Virtual Coffee Chat on Tuesday, June 16 at 11am ET as we discuss practical ways to generate revenue during downtime and turn slower seasons into opportunities for growth.

We’ll share ideas on:
🌿 Diversifying products and services
🌿 Strengthening customer relationships
🌿 Staying proactive during seasonal lulls
🌿 Learning from what has (and hasn’t) worked for others

Bring your coffee, your questions, and your best ideas for an open conversation with fellow floral professionals.

Register today!

ProfessionalDevelopment

06/15/2026

Fifteen floral professionals are joining the ranks of AAF and PFCI in 2026. Meet the industry leaders being recognized for their service, expertise and commitment to advancing floriculture.
https://ow.ly/S6BL50ZabmK

06/12/2026

Slow season? Let's talk about it.

Join the Next Gen Virtual Coffee Chat on Tuesday, June 16 at 11am ET as we discuss practical ways to generate revenue during downtime and turn slower seasons into opportunities for growth.

We'll share ideas on:
🌿 Diversifying products and services
🌿 Strengthening customer relationships
🌿 Staying proactive during seasonal lulls
🌿 Learning from what has (and hasn't) worked for others

Bring your coffee, your questions, and your best ideas for an open conversation with fellow floral professionals.

Register today!

06/12/2026

New tariff proposals and ongoing refund disputes could have implications for the floral supply chain. Here's what floral businesses need to know as developments continue.

https://ow.ly/KlaA50ZabF5

06/11/2026

A few throwback photos from the last time SAF’s Annual Convention was in Amelia Island back in 2019! 🌴😎

The floral trends may have changed since then… but the connections, conversations, and ideas shared each year are just as valuable as ever.

We’re looking forward to heading back to Amelia Island August 18–20 for three days of fresh strategies, networking, and inspiration.

⏳ Early bird pricing ends in just ONE WEEK on June 18. Register now to save! https://safnow.org/annual-convention/

06/09/2026

Need fresh ideas for Father’s Day promotions, summer sales events, or handling tricky customer requests? Ask Aster, SAF’s AI-powered business assistant built exclusively on trusted SAF content. Unlike other AI tools, Aster delivers practical answers tailored specifically for floral businesses.

Start chatting today at safnow.org

06/05/2026

Our second year at was a whirlwind 48 hours of friendly familiar faces, amazing floral displays by the best growers in the biz and meeting dozens of new folks who are eager to learn about SAF! We can’t wait to see everyone again next year!