Society of American Florists

Society of American Florists We love flowers and the people who grow, distribute, design and deliver them.

SAF members elected three new board members and nine council representatives from across the floral supply chain. Meet t...
09/09/2026

SAF members elected three new board members and nine council representatives from across the floral supply chain. Meet the volunteer leaders who will help guide SAF’s advocacy, education, events, content and member services.
https://ow.ly/fwNn50ZFQBG

Join us Tuesday, September 8 from 11 a.m.–12 p.m. ET for a Next Gen Coffee Chat all about Petal It Forward!Come ready to...
09/08/2026

Join us Tuesday, September 8 from 11 a.m.–12 p.m. ET for a Next Gen Coffee Chat all about Petal It Forward!

Come ready to brainstorm ideas, hear what others have done and learn what’s new this year. 💡✨

Can’t make it? No worries—a recording will be available!

See you there! ☕🌸

Our favorite fall holiday is back! 🌸🍂Petal It Forward returns Wednesday, October 14, 2026! Join floral professionals acr...
09/04/2026

Our favorite fall holiday is back! 🌸🍂

Petal It Forward returns Wednesday, October 14, 2026! Join floral professionals across the country in spreading joy, kindness and the power of flowers.

Ready to participate? Register your business online at safnow.org/petalitforward. Registration helps us put your business on the Petal It Forward map and show just how far this movement reaches!

Want to help spread the word?
Screenshot the second photo in this post, customize it with your business name/details, and share it on your social channels to let your customers and community know you’re participating!

Be sure to tag so we can see your posts and help amplify the Petal It Forward movement!

Let’s make 2026 the biggest Petal It Forward yet! 🌷✨

Congratulations to Arizona Flower Market, winner of the 32nd annual Marketer of the Year contest! 🌸🏆Arizona Flower Marke...
09/03/2026

Congratulations to Arizona Flower Market, winner of the 32nd annual Marketer of the Year contest! 🌸🏆

Arizona Flower Market earned the floral industry’s top marketing honor for Tempe Blooms - an immersive community festival that transformed Tempe, Arizona, with large-scale floral installations, hands-on activities and unexpected ways to experience flowers.

The award, presented by the Society of American Florists and sponsored by Design Master (DMcolor), a division of Smithers-Oasis includes a $5,000 cash prize.

👏 Congratulations to Arizona Flower Market for creating a project that truly brought flowers to the community in a big way!

Ready to put SAF resources to work for your business this September? 🌼 This month’s Top Picks are here!🌸 Get prepped for...
09/03/2026

Ready to put SAF resources to work for your business this September? 🌼 This month’s Top Picks are here!

🌸 Get prepped for Petal It Forward with event guidance, promotional materials, press resources and new team T-shirts.
🤖 Make employee training easier with SAF’s new NotebookLM course, designed to help you streamline onboarding and turn your shop’s information into useful training resources.
💡 Discover SAF tools, resources and benefits you may be missing during an interactive membership session this month.

Explore September’s Top Picks and find new ways to support your team, your business and your community. 🔗 Link in bio.

Cindy Hall thought her centerpiece was “an epic fail.” The judges saw a winning design. See how the Indiana florist clai...
09/03/2026

Cindy Hall thought her centerpiece was “an epic fail.” The judges saw a winning design. See how the Indiana florist claimed the 57th Sylvia Cup—and why the victory felt written in the stars.
https://ow.ly/oVLA50ZFQGM

Meet ‘New Moon,’ the cream-colored spray rose named Best in Show at SAF’s 2026 Outstanding Varieties Competition. Judges...
09/02/2026

Meet ‘New Moon,’ the cream-colored spray rose named Best in Show at SAF’s 2026 Outstanding Varieties Competition. Judges praised its large, uniform blooms, trending color and versatility—and said this standout variety “has it all.”
https://ow.ly/FQYK50ZFQf4

09/02/2026

What’s inside the September/October issue of Floral Management?

🤖 Find out whether AI can find—and recommend—your business
🏆 See how the 2026 Marketer of the Year turned a floral festival into measurable results
🌸 Discover new alstroemeria varieties
🎃 Get inspired by fresh ways to design with pumpkins

Read the full issue here: https://ow.ly/TP4Q50ZIop1

Arizona Flower Market is SAF’s 2026 Marketer of the Year! See how Tempe Blooms drew 99,500+ people, generated $134,549 i...
08/31/2026

Arizona Flower Market is SAF’s 2026 Marketer of the Year! See how Tempe Blooms drew 99,500+ people, generated $134,549 in event sales and used flowers, partnerships and immersive experiences to bring a community together.
https://ow.ly/yfxx50ZFQe5

Meet the winners of the 57th Annual Sylvia Cup Design Competition! 🌟🥇 Cindy Hall, AIFD, CF, KMF - Brookville, IN🥈 Sam Pr...
08/28/2026

Meet the winners of the 57th Annual Sylvia Cup Design Competition! 🌟

🥇 Cindy Hall, AIFD, CF, KMF - Brookville, IN
🥈 Sam Prom-Chiem, AIFD - Fallbrook, CA
🥉 Alejandro Figueira Fernandes AIFD, CEJ, PFCI - Davie, FL

This year’s contestants brought the excitement of “An Evening at the Copacabana” to life, showcasing their creativity, skill and passion on the big stage!

A huge congratulations to this year’s champions!

Special thanks to our generous sponsors OASIS Floral Products North America, Continental Flowers and FloristWare for helping make this competition possible.

See you next year in Palm Springs, CA! 🌷

Address

1001 North Fairfax Street, Suite 201
Alexandria, VA
22314

Telephone

+17038368700

Website

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