Society of American Florists

Name: Society of American Florists
Address: 1001 North Fairfax Street, Suite 201, Alexandria, VA, 22314, US
Telephone: +17038368700
Price range: $$

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Society of American Florists

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We love flowers and the people who grow, distribute, design and deliver them.

11/06/2026

A little look back at the ideas, inspiration and floral friends that make Profit Blast so special. 💐 Next stop: Connecticut! Join us for a day of learning, swapping ideas with fellow florists and discovering new products to take back to your shop. Come ready to fill your notebook—and maybe make a few new floral friends, too.

📍 National Floral Supply in Milford, CT
📅 Sunday, December 6

Grab your spot and bring your team: Register for Profit Blast (https://safnow.org/1-day-profit-blast)

11/05/2026

You know that great conversation you had at an SAF event? The one where you said, “We should stay in touch!” 🌸 Here’s your chance to keep it going. With the SAF Now app, you can send a direct message to a fellow floral pro, ask a question or start a group chat with your industry friends. Because the best connections don’t have to end when the event does. 💬

Open the SAF Now app and reach out to someone today!

11/05/2026

A big thank you to our amazing Board of Directors for coming together at SAF headquarters this week! We spent the past couple of days sharing ideas, discussing opportunities, and exploring ways to continue strengthening SAF and supporting the floral industry. We’re so grateful for your time, dedication, and thoughtful leadership! 💐

11/04/2026

What could the midterm election results mean for your floral business? Trade and tariffs could be an early focus for the new Congress, says SAF Senior Lobbyist Joe Bischoff, Ph.D.

Read his take on what comes next, then bring your questions to SAF’s Ultimate Roundtable, “After the Vote: What’s Next for the Floral Industry,” Nov. 10 at 3 p.m. EST. The discussion is reserved for Ultimate-level retail, grower, supplier and wholesaler/importer members.

Read the story: https://ow.ly/sc5b5103KMa

11/04/2026

Fresh flowers, fresh ideas and a little digital know-how. 💐💻

November’s Top Picks are here to help you put AI to work, discover new products and suppliers, and get your flower shop in front of more customers online.

Explore all three November Top Picks here: https://safnow.org/retailer-wholesaler-top-picks

11/03/2026

Could customers searching for your flower shop end up ordering from someone pretending to be you?

Before holiday orders pick up, explore SAF’s deceptive order gathering resource center. Learn how to spot warning signs and take proactive steps to protect your business and help customers order directly from your shop.

Start here: https://ow.ly/lVaN5103tWB

11/02/2026

What makes SAF membership worth it? Don't take our word for it. Hear it straight from our members.

We joined New Bloom Solutions LLC on The Bloom Show for a conversation about why floral professionals love SAF, and our members did not hold back. From game-changing connections and business-building resources to having a community that's always in your corner, these members shared why SAF is more than just a membership.

"The floral industry gave me a career and SAF gave me my community." - Tracy Park RJ Carbone Floral & Decorative Distributors at New England Flower Exchange

"It is the best return on your investment and it helps us all stay in tune with what is happening in our industry that we're so passionate about." Cindy Prichard, Flower Shop Network

"At SAF, you've got essentially an entire floral business university at your fingertips all the time. And you're able to give not only yourself as the business owner, but your team this wonderful wealth of knowledge.” Sydney English The English Garden Florist of Raleigh

Watch the full conversation on The Bloom Show - Thanks for our guests for joining us for this conversation and to New Bloom Solutions LLC for having us!

https://www.youtube.com/watch?v=gROfFfrI9OY

11/02/2026

Make everyday flowers go further, create profitable Valentine’s Day designs and put your sales data to work. Join SAF’s 1-Day Profit Blast Dec. 6 in Milford, Connecticut, for practical ideas to bring back to your shop. https://ow.ly/lIJw50ZZSaC

10/30/2026

AI recommended your flower shop. What happens next? Learn how to track AI referrals, find out what shoppers want and make the path from recommendation to purchase easier. https://ow.ly/RNHv50ZZRSJ

10/29/2026

A stronger sales team. Better-protected margins. More repeat customers. What’s on your business wish list?

Ask Aster, SAF’s AI business assistant, for practical guidance drawn exclusively from SAF’s expert content. Available only to SAF members, Aster puts floral industry knowledge to work for your business.

Bring your next question to Aster at safnow.org.

Address

1001 North Fairfax Street, Suite 201
Alexandria, VA
22314

Telephone

+17038368700

Website

http://www.safnow.org/

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