11/08/2026
The pink box was everywhere. So what happened to Crumbl? Crumbl went from one cookie shop to 1,101 stores. Then the math caught up.
If you own a franchise, or you're thinking about buying one, this is worth 30 seconds. Swipe through to see:
→ How sales per store fell 38% from the 2022 peak
→ What 2026 looked like: closures, traffic down 32%, 55+ units for sale
→ The franchise math most owners never run
The franchisor gets paid on sales. The franchisee get paid on what's left.
Here’s what I’d ask if I were buying one of those stores today.
-What did it sell each month over the last year?
-How much cash was left after rent, labor and royalties?
-And what would the lease, transfer fees and any required remodel cost me?
Would you buy a location from a well-known franchise if its sales were trending down? What would you need to see before making an offer?
Thinking about buying or selling a restaurant franchise? DM EATS Broker FRANCHISE to talk through your options.