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SupportNinja SupportNinja and Bolton are Remote-First organizations that have joined forces. SupportNInja provides affordable outsourcing solutions to emerging startups.

Guided by an Employee-Focused philosophy, we are your allies in Growing Better Together! Our goal is to help new businesses build and run a strong, cost-efficient and sustainable customer support infrastructure. We do that by pairing an experienced US team with a team of amazing Ninja’s in the Philippines who become the back-bone to companies worldwide.

What happens when an organization scales faster than its support operations can keep up? đźššFor one rapidly growing global...
10/09/2026

What happens when an organization scales faster than its support operations can keep up? đźšš

For one rapidly growing global logistics company, fragmented processes, unclear ownership, and missed SLAs were creating serious operational challenges.

Dispatch errors sometimes cost as much as $11,000 per ticket, while inconsistent reporting made it difficult to identify and resolve issues before they escalated.

SupportNinja helped redesign the operation with regional ownership, standardized workflows, stronger quality controls, and real-time performance reporting.

The results:

⏱️ Response times reduced from 72 hours to 12 hours
⚡ Ticket resolution times cut from 10+ minutes to 3–4 minutes
🎯 Costly workflow errors were nearly eliminated
🌍 Clearer accountability across North America, EMEA, and APAC

By addressing the operational issues behind missed SLAs and customer complaints, the company built a more reliable, scalable support operation.

đź”— https://hubs.li/Q04zQP500

What’s the biggest operational challenge you’ve encountered when scaling support across regions? 👇

A luxury brand selling products worth more than $10,000 introduced a chatbot to handle customer inquiries.The problem? T...
10/09/2026

A luxury brand selling products worth more than $10,000 introduced a chatbot to handle customer inquiries.

The problem? The generic responses didn’t reflect the personalized, high-touch experience customers expected.

SupportNinja helped the brand take a different approach, using AI behind the scenes to give human agents faster access to customer information while preserving the experience customers valued.

It’s one example SupportNinja CEO Craig Crisler shares in a conversation with Dr. Gleb Tsipursky for The World Financial Review.

They discuss what it takes to align generative AI with your customer experience, from understanding the customer journey and assessing data readiness to choosing technology that fits your brand.

Because the right AI strategy starts with understanding what your customers actually need. 🔎

đź”— https://hubs.li/Q04zQJGJ0

How do you ensure AI enhances the experience your brand promises customers? 👇

What happens when AI is seemingly working, but customers still experience friction? 🤔A customer gets stuck in a broken w...
10/09/2026

What happens when AI is seemingly working, but customers still experience friction? 🤔

A customer gets stuck in a broken workflow. An exception keeps resurfacing. An automated interaction needs human judgment, but ownership is unclear.

These operational challenges require more than just another AI tool.

MomentumLabs by SupportNinja brings AI-powered CX transformation directly into day-to-day operations, combining AI, automation, human-in-the-loop (HITL) operations, and workflow redesign to address the issues behind customer friction.

Because we operate from inside your CX, MomentumLabs can identify gaps, implement improvements, and continuously refine how the operation works as your business grows.

đź”— https://hubs.li/Q04zQD7k0

Where do you see the biggest disconnect between AI capabilities and how your Customer Experience operation actually works? 👇

Sometimes the best thing a CEO can do is ask the question everyone else is afraid to ask. 🤔SupportNinja CEO Craig Crisle...
10/08/2026

Sometimes the best thing a CEO can do is ask the question everyone else is afraid to ask. 🤔

SupportNinja CEO Craig Crisler jokes that he’ll ask the “dumb” questions because he’d rather understand something than pretend he already has the answer.

That curiosity has followed him through a career spent building and scaling companies.

Craig sits down with Jake Kaempf, founder and CEO of Everyday, for a wide-ranging conversation about entrepreneurship, leadership, relationships, and the lessons you pick up along the way.

🎙️ https://hubs.li/Q04zGtDv0

What’s a question you think leaders should ask more often? 👇

How much decision-making authority are you comfortable giving AI? 🤔Agentic AI introduces a new level of autonomy, with s...
10/08/2026

How much decision-making authority are you comfortable giving AI? 🤔

Agentic AI introduces a new level of autonomy, with systems capable of planning, making decisions, and executing workflows across multiple platforms.

For CX leaders, that raises important questions:
🔎 Which decisions can AI make independently?
⚖️ Where do risk and complexity require human judgment?
🤝 How do you maintain quality and accountability as AI takes on more responsibility?

SupportNinja CEO Craig Crisler explores the capabilities and limitations of agentic AI, including why well-defined use cases, reliable data, and human oversight remain essential to successful adoption.

đź”— https://hubs.li/Q04zGngt0

Where would you draw the line on AI autonomy in your Customer Experience operation? 👇

How mature is your Customer Experience operation?It can be hard to know what to improve next without a clear picture of ...
10/07/2026

How mature is your Customer Experience operation?

It can be hard to know what to improve next without a clear picture of where you stand today. 🔎

SupportNinja’s CX Maturity Assessment takes you through 10 questions covering core CX building blocks, from escalation handling to agent onboarding and beyond.

In just a few minutes, you’ll get a clearer sense of where gaps exist, what needs to change, and what to prioritize next.

đź”— https://hubs.li/Q04zypSZ0

Where do you see the biggest opportunity to advance your Customer Experience operation? 👇

Escalation is part of a well-designed AI experience.When AI encounters low confidence, emotional nuance, or complexity t...
10/07/2026

Escalation is part of a well-designed AI experience.

When AI encounters low confidence, emotional nuance, or complexity that requires judgment, handing the interaction to a person gives the customer a better path forward.

Those moments also create a valuable feedback loop. Human agents can clarify ambiguous inputs, flag problematic outputs, and identify cases automation missed. Those insights can then help improve future AI performance.

SupportNinja CTO Ken Braatz explores why effective AI systems need to know when to step aside and let humans lead.

đź”— https://hubs.li/Q04zynkf0

What signals tell your AI it’s time to bring in a person? 👇

If AI takes routine work off people’s plates, what should they become better at doing?Speed and productivity only tell p...
10/07/2026

If AI takes routine work off people’s plates, what should they become better at doing?

Speed and productivity only tell part of the story. As AI handles more repetitive work, employees have more room to develop the capabilities needed for complexity: judgment, adaptability, and problem-solving.

SupportNinja CEO Craig Crisler shares why those capabilities are an important measure of AI’s long-term impact in Forbes Technology Council.

đź”— https://hubs.li/Q04zxD1Z0

Beyond productivity, how are you measuring AI’s impact on your organization? 👇

Here’s a quick way to gauge your AI readiness.Forget the tools for a minute.❓Can your leadership team explain why you’re...
10/07/2026

Here’s a quick way to gauge your AI readiness.

Forget the tools for a minute.

❓Can your leadership team explain why you’re implementing AI?

âť“Is your data accurate enough to support reliable decisions?

âť“Do your teams know who owns the initiative and how success will be measured?

If those questions are difficult to answer, prioritize strengthening your AI readiness before scaling AI further.

SupportNinja Head of Business Transformation Sarah Caminiti shares five dimensions leaders should evaluate before expanding AI across their business.

đź”— https://hubs.li/Q04zpjVl0

Which dimension of AI readiness deserves more attention than it’s getting today? 👇

The next wave of loyalty programs won’t look like rigid point systems.In Customer Experience Magazine (CXM), SupportNinj...
10/06/2026

The next wave of loyalty programs won’t look like rigid point systems.

In Customer Experience Magazine (CXM), SupportNinja CEO Craig Crisler predicted they’ll look “less like rigid point systems and more like ongoing conversations.”

AI will power the engine, but trust and emotional connection will keep the relationship alive.

đź”— https://hubs.li/Q04zn3JZ0

How do you see AI changing the way brands build long-term loyalty? 👇

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