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Marketbridge

Name: Marketbridge
Address: 3 Bethesda Metro Center, Suite 955, Bethesda, MD, 20814, US
Telephone: +12407521800
Price range: Not applicable

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Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation, and measurement.

With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors.

10/13/2026

Our team was in Chicago recently for Association of National Advertisers (ANA) Measurement & Analytics Conference, where Andy Hasselwander delivered a keynote on how AI is changing customer research and what marketers can do as traditional intent signals disappear.

With only 25–30% of buyer activity now observable to marketers, Andy emphasized the need to look across multiple data sources and methods rather than rely on a single, precise answer.

After the conference, we kept the conversations going at our rooftop Skyline Social, where local and visiting measurement leaders had a chance to swap perspectives, reconnect, and take in the views.

Thanks to everyone who joined us, and to our team on-site, including Lauren MacMillan, Benjamin Tait, Lainey Kasian and Ashley Incardone!

10/08/2026

Our annual Putt-Putt Tournament took over the Bethesda office! ⛳

This year's theme was board games, with our team transforming the office into two-hole courses inspired by Monopoly, Candy Land, and Operation.

09/29/2026

Enterprise B2B teams don’t have a signal problem. They have a “how do we take action?” problem. That’s where our new partnership with Clay comes in.

Clay brings the flexible data enrichment and orchestration infrastructure. Marketbridge brings the GTM strategy, activation, organizational change and measurement expertise. Together, we’ll help enterprises identify the buyer signals that matter and turn them into coordinated sales and marketing action.

Our client LG for Business USA is already putting this approach to the test, piloting a Clay-powered workflow designed to reduce speed to lead from one to two weeks to just one business day—while improving data quality, buyer reach and sales engagement.

Start with a high-value use case. Prove its impact. Scale what works. That’s what modern go-to-market ex*****on should look like.

↗️ Read all about our new Clay partnership: https://hubs.la/Q04yDglh0

09/22/2026

That's a wrap for our inaugural NextGen Leaders cohort!

Their final summit in Boston gave our emerging leaders the opportunity to put learnings into practice.

Over a few packed days, our NextGen Leaders:

→ Kicked things off over dinner with the Executive Leadership Team
→ Presented their capstone projects to the ELT, culminating months of collaboration, strategy, and ex*****on
→ Took some well-earned time to relax and connect on a tiki boat in Boston Harbor
→ Made space for feedback and reflection on their experience and growth over the past year
→ Celebrated everything they accomplished with a graduation luncheon

Seeing this group present their ideas with confidence and celebrating how far they’ve come was a meaningful way to close out the program’s first year.

We’re grateful for the energy, openness, curiosity, and time this cohort brought to the experience, and for the leaders across Marketbridge who invested in them along the way.

Congratulations to our NextGen Leaders graduates!

09/18/2026

We had an incredible time in Philadelphia this week!

We kicked things off with a dinner alongside marketing and insights leaders from Chubb, Spotify and other organizations before continuing the conversation the next day as Marketbridge hosted a one-day conference with ANA focused on what smarter marketing measurement looks like in the AI era.

More than 100 marketing measurement leaders joined us for a day of learning with speakers from across the industry.

As part of the conference, Marketbridge's Andy Hasselwander presented "Dead Internet Theory: How to Measure When Intent Signals Disappear," sharing perspectives on how marketers are evolving the way they measure impact, uncover actionable insights and drive stronger business outcomes.

Thank you to our team on-site, including Joanna Bittle, Ellie Ahmadi, Benjamin Tait, Brian DeHaan, Michelle Van Zandt and Ashley Incardone, and our partners at Association of National Advertisers (ANA), Kevin Svenningsen, Ana Burgos and Caroline Lynch, for helping bring the event together!

09/09/2026

We’re strengthening the leadership team driving Marketbridge’s continued global growth.

We're thrilled to share that Patrick Knight has joined Marketbridge as Chief Financial Officer and Gina Larson as Chief People Officer.

Patrick brings more than 25 years of international finance and operational leadership, while Gina brings more than two decades of global people and organizational leadership experience.

Together, they add deep expertise in scaling organizations through transformation as we continue to challenge traditional agency and consulting models.

Please join us in welcoming Patrick and Gina!

↗️ View the full press release: https://hubs.la/Q04x2Cp-0

09/04/2026

Hot on the heels of 12 nominations in The Drum’s B2B World Fest Awards, we’re thrilled to share that we've now been shortlisted 8 times in the 2026 B2B Marketing Awards, celebrating outstanding work with clients across a wide range of categories.

(And there’s one we’re particularly proud of: Marketbridge is a finalist for Global B2B Marketing Agency of the Year! 🎉)

Our shortlisted client work includes:

🏆 Best Purpose-Led Marketing Initiative → Making Materials Matter for Henry Royce Institute
🏆 Best Demand Gen Programme → Tame Your Network for GTT
🏆 Best Demand Gen Programme → A Platform for Growth for Hitachi Vantara
🏆 Best Account-Based Marketing Campaign → The Strength Behind ABM for CDW
🏆 Best Use of Channel or Ecosystem Marketing → Get Comfortable with SASE for Exclusive Networks
🏆 Best Agency - Client Partnership → Marketbridge & Westcoast Powered by ALSO: Changing the Channel
🏆 Best Omni or Multi Channel Programme → Surround Campaign for Avalara

That makes 20 award nominations announced in just two days. An incredible recognition of our teams, our clients and the growth we’re creating together around the world.

Congratulations to everyone involved!

09/02/2026

We’ve been shortlisted 12 times for the inaugural B2B World Fest Awards by The Drum! 🎉

Here’s the work that's taking us to Miami:

🏆 “Tame Your Network” for GTT, 3x category shortlists:
→ The Creative Aces – Brand to Demand
→ Go To Market – ABM Campaign
→ Industry – Telecomms

🏆 “Fuel for Thought” for Lloyd's Register, 3x category shortlists:
→ Effectiveness – Thought Leadership
→ Effectiveness – Purpose-led or Sustainable Strategy
→ Industry – Logistics

🏆 “The Money Lifecycle” for FIS
→ Go To Market – ABM Campaign

🏆 “Going for Gold” for Westcoast (ALSO), 2x category shortlists:
→ Effectiveness – Growth
→ Effectiveness – Partnership or Collaboration

🏆 “Fintech Insights” for FIS
→ Industry – Finance – Fintech, Financial Software & Data

🏆 “The SuperProp Accelerator” for Giacom, 2x category shortlists:
→ Go To Market – Sales Enablement Programme
→ Effectiveness – Customer Expansion Strategy

Different clients. Different challenges. One shared standard: breakthrough strategy, bold creativity and activation that drives growth.

A huge thank you to our clients for their trust and to every member of the Marketbridge team whose talent, creativity and determination brought this work to life.

Next stop: B2B World Fest in Miami this November for the big reveal!

08/28/2026

⚾ Game day at Nationals Park!

Some of the Marketbridge team recently headed to the ballpark to watch the Washington Nationals take on the Chicago Cubs.

08/25/2026

Marketbridge has just been ranked the fastest-growing independent global B2B agency in B2B Marketing’s Global B2B Marketing Agency Benchmarking Report 2026!

This milestone recognition follows our earlier ranking as the #1 Brand Agency and #1 Demand Agency in the U.S. and builds on an incredible year of new client wins, expanded partnerships and global growth.

Thank you to our clients, partners and team who make this all possible.

Here’s to continuing to set a new standard for B2B growth, together.

↗️ View the full press release: https://hubs.la/Q04v6NTH0

Address

3 Bethesda Metro Center, Suite 955
Bethesda, MD
20814

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+12407521800

Website

https://marketbridge.com/

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