Howbridge

12/20/2023

Gratitude fills the Howbridge team as we approach the holidays. Your trust has been our cornerstone in 2023, and we can't thank you enough.

2023 Highlights: Wins & Opportunities

🚀 Wins:
Expanded our network, welcoming new clients.
Grew our team to enhance the value we bring to you.
Ventured into the home services industry, unlocking strategic growth opportunities.

🌐 Opportunities:
Continuous improvement initiatives identified for ongoing growth.
Exciting prospects to explore new frontiers in the upcoming year.

As we celebrate the season, we look forward to a continued journey of growth together in 2024. May your holidays be joyful and surrounded by loved ones.

Thank you for choosing Howbridge as your growth partner. Cheers to a fulfilling 2024!

Want to be a part of 2024? Come on in! 🚪 https://buff.ly/3Lejb6R

12/13/2023

🚀 Supercharge your sales with effective branding. Today, we revisit Episode 19 of Core Principals to talk about how you can accelerate your selling process.

Ever wish you could spend more time closing deals and less time explaining what you do?

🌐 Dive into the world of branding and discover:
- The power of emotional connections in brands.
- How a well-defined brand can streamline your selling process.
- The bottom line: Effective branding = Easier sales and new clients.

👂 Listen here: https://buff.ly/3PK0cE1

📖 Prefer reading? Check out the blog version of this episode: https://buff.ly/4aeduAw

Welcome to Episode 19 of Core Principals, where we will continue to talk about how your brand determines your position and success in a crowded market. Tune in for four secrets to building a brand that lasts and sells faster.

12/06/2023

🎙️ Ever wondered why selling alone isn't enough for business growth? Today, we revisit Episode 10 of Core Principals by Howbridge where we reveal the key metric driving success: Gross Margin. 🚀

Tune in 🔗: https://buff.ly/3Hv9oHw

We live in a world where selling and consuming is a central theme. All around us, we see transactions transpiring in coffee shops, retail stores, and your favorite eateries. Vendors in street markets use creative tactics to catch the eye of the consumer, and mechanics try to convince you that your c...

11/29/2023

Where would a Steve Jobs be without a Steve Wozniak? Would Apple be the staple of innovation, as we know it today? Today, we are throwing it back to one of our favorite episodes of Core Principals, by Howbridge called "The Marvel Effect."

👂 Listen here: https://buff.ly/3G9wsdX

Book a discovery call to see if we could bridge the gap between what your business reality is, and what it could be.

☎️ 508.655.2777
📧 [email protected]

In order to break the ground with an idea and grow the idea into a business, Entrepreneurs must balance strategic focus with tactical ex*****on. Innovating products and services while simultaneously surmounting the operational challenges inherent to any venture can be a daunting feat. Are you wonder...

11/22/2023

🦃 Need something to listen to while you're putting the turkey into the oven?

Today on Core Principals, by Howbridge, we are revisiting an episode from the archives: "How to Price Your Product Effectively to Win Over Your Target Audience." If a picture is worth a thousand words, than your price point is worth two-thousand. It tells a story to your consumer about your value, and it is critical to be thoughtful when making this decision.

👂 Learn more here: https://buff.ly/47JSmQz

Wishing you a very Happy Thanksgiving, from Howbridge.

Do you have a great idea for a product or service? Are you paralyzed by price point? Wondering what model will attract and retain customers? If so, then this episode is for you! Today we will discuss How to Price Your Product Effectively, and how to Win Over Your Target Audience. The pricing model y...

11/15/2023

Thought leadership may be one of the biggest business buzzwords right now, but that doesn’t mean it’s a passing trend. In fact, thought leadership has been the pinnacle of brand building for decades.

But the art of thought leadership—owning your value as an expert in your field and providing valuable content that engages your audience while building trust—is more than just savvy marketing. It’s incredibly valuable for founders who want to build a network of influential peers.

Check out our latest episode of Core Principals, by Howbrudge for tips on how to practice effective thought leadership: https://buff.ly/3sj9Q7x

Are you actively practicing thought leadership? Tell us how in the comments.

Thought leadership isn't just a buzzword or a passing trend. It's a concept that holds the key to establishing credibility and building a loyal community of followers and peers. This episode of Core Principals discusses how to establish yourself as a thought leader and why it’s important for busin...

11/08/2023

💡 One of the best practices for founders and executives to embrace in business is rooted in kindergarten logic.

Treat others how you want to be treated.

Instead of trying to pull the wool over your audience’s eyes and paint an unrealistic picture of who you are and what you stand for, practice authentic leadership. Be honest about your missteps, what you don’t know, and what you’re trying to improve on. It’s authentically human—and it helps people see brands (and their leaders) as such.

Curious about why we’re so passionate about authenticity in business? Check out our latest episode of Core Principals to find out: https://buff.ly/4721AHZ

These days, scandals, PR mishaps, public slip-ups, and offhand commentary are nearly impossible to keep off the consumer’s radar. Brands and their leaders no longer have the option to be inauthentic—if they are, they risk losing the respect of both their team and their audience. In this episode,...

11/01/2023

John F. Kennedy once said, “Change is the law of life.” And while that may be true, it doesn’t make it any easier to navigate.

In fact, implementing effective change within an organization can be one of the most daunting tasks for founders and executives—especially when it comes to facing the skeptics on your team.

But, contrary to popular belief, you don’t need to secure 100% buy-in for a transformation to take hold. In our latest episode of Core Principals, by Howbridge, we discuss how to effect change incrementally for even better results.

Listen here: https://buff.ly/3QjBJUT

Implementing effective change in a business can be daunting, especially when faced with the challenge of convincing every individual in the organization to adopt new ideas or practices. But contrary to popular belief, you don't need to convince everyone at once to bring about meaningful transformati...

10/25/2023

👤 As more companies embrace technologies that focus on efficiency, many have started to overlook the emotional aspect of the customer experience—how customers feel when interacting with the business. In this episode of Core Principals, we will explore how to audit your customer experience to ensure you’re making a lasting impact on your audience.

Don't miss it: https://buff.ly/3QoX6oR

As more companies embrace technologies that focus on efficiency, many have started to overlook the emotional aspect of the customer experience—how customers feel when interacting with the business. In this episode of Core Principals, we will explore how to audit your customer experience to ensure ...

10/18/2023

There was a time when the mission statement was marketed as a creative writing exercise for founders. An exercise used to communicate your goals and values that would inevitably end up buried somewhere on your website’s about page.

Those days are over.

Your mission statement is not just another item on your to-do list. It’s a litmus test for running your business, engaging your employees and impacting your customers. These days, the most successful businesses turn that mission statement into a credo that dictates everything they do. These businesses are mission-driven.

In Episode 33 of Core Principals, we dive into this further. Don't miss it: https://buff.ly/3ZXyKWp

If you were to Google a list of must-have action items before launching a business, writing a mission statement would undoubtedly be one of them. But your mission statement is so much more than a “to do” on your launch list—it’s imperative to your organization’s success. Today, in Episode ...

10/11/2023

Becoming a successful entrepreneur isn’t about being able to raise huge sums of cash or having the knowledge or skill to expertly apply the latest marketing strategies. It’s about one thing: problem-solving. In this episode, we explore why.

Don't miss it: https://buff.ly/3Q0gzfu

Becoming a successful entrepreneur isn’t about being able to raise huge sums of cash or having the knowledge or skill to expertly apply the latest marketing strategies. It’s about one thing: problem-solving. Here’s why.