Television Ad Group

09/01/2026

Network Spotlight: MeTV+ – Expanding Opportunities for Classic Television Advertising

MeTV+ expands on the success of MeTV by bringing even more classic television programming to viewers across a growing number of U.S. markets. As the companion network to MeTV, it provides advertisers with additional opportunities to reach audiences who value timeless entertainment, recognizable television series, and familiar characters.

As the television landscape continues to evolve, specialized broadcast and multicast networks allow advertisers to connect with highly engaged viewers through programming that reflects their interests. Understanding audience behavior, programming environment, demographics, and distribution helps businesses develop more effective media strategies and maximize advertising performance.

At Television Ad Group, we specialize in television advertising, streaming TV, broadcast television, radio, podcast advertising, commercial production, and strategic media buying. Using audience research, programming analysis, demographics, distribution, and cost efficiency, we help businesses build integrated advertising campaigns that maximize audience relevance and return on investment.

www.TelevisionAdGroup.com
212-844-9057
[email protected]

Television Ad Group – America's Media Buyers.

08/29/2026

Network Spotlight: WEST – Classic Western Programming & Audience-Focused Television Advertising

WEST (Western Entertainment Series Television) is dedicated to classic Western programming, featuring iconic series such as Gunsmoke, Bonanza, Maverick, Rawhide, Wagon Train, and Wanted: Dead or Alive. By delivering timeless stories that continue to resonate with viewers, the network provides advertisers with access to a loyal audience that values traditional storytelling and classic television.

For advertisers, the programming environment is an important part of every media strategy. Networks that attract dedicated viewers with consistent interests often provide valuable opportunities to build stronger audience connections and improve advertising relevance.

At Television Ad Group, we specialize in television advertising, streaming TV, broadcast television, radio, podcast advertising, commercial production, and strategic media buying. We evaluate television networks using audience research, programming, demographics, distribution, and cost efficiency to help businesses maximize advertising performance and return on investment.

www.TelevisionAdGroup.com
212-844-9057
[email protected]

Television Ad Group – America's Media Buyers.

08/27/2026

AI companies looking to build awareness, trust and sales may want to take a closer look at AM/FM radio and podcast advertising.

New research highlighted by Westwood One found that heavy podcast and AM/FM radio listeners over-index in AI awareness, interest and usage. The studies also point to the importance of building trust and communicating real-world benefits when advertising AI products and services.

For advertisers, this is another reminder that an effective media strategy doesn't have to rely on a single platform. Radio and podcasts can complement television, streaming and digital advertising to extend reach and connect with engaged audiences.

At Television Ad Group, we evaluate television, streaming, radio, podcasts and digital media using audience demographics, programming and cost efficiency to help businesses make smarter media-buying decisions.

Read the full research from Westwood One:
https://www.westwoodone.com/blog/2026/08/24/am-fm-radio-and-podcast-advertising-can-help-ai-firms-build-their-brands-and-grow-sales-according-to-new-oxford-road-studies/

Television Ad Group – America’s Media Buyers

www.TelevisionAdGroup.com
[email protected]
212-844-9057

A series of new studies jointly commissioned by Oxford Road, the world’s largest podcast advertising agency, and the Cumulus Media | Westwood One Audio Active Group®, find heavy audio listeners are much more likely to be familiar, interested in, and use AI for personal and work purposes. The stud...

08/27/2026

Streaming TV audiences continue to grow and evolve, giving advertisers more opportunities to reach consumers beyond traditional television.

New audience insights from Roku provide an interesting look at who is watching streaming television today and why CTV and streaming have become important considerations when developing a media plan.

At Television Ad Group, we help advertisers evaluate traditional TV, CTV/OTT and streaming opportunities based on audience, geography, programming and cost efficiency. The right strategy isn't about choosing one platform over another — it's about finding the right combination to reach your target audience effectively.

Read Roku's latest audience insights:
https://advertising.roku.com/learn/resources/who-watches-roku-audience-demographics-and-what-it-means-for-advertisers?utm_term=cta&utm_campaign=em-us-newsletter-august-q32026&utm_medium=email&_hsenc=p2ANqtz-8awqUslXyDrva7F9X_nTU1wbQ82Efc2xWoeRwQ_kIcgqgSJSJNL3z5kEtlh7w-vl3G3LlSv2zHp8KYID_SuN1y1xoMIKD3Vh0n3wSHk4sRD0DAs1A&_hsmi=36199024&utm_content=adm&utm_source=hubspot

www.TelevisionAdGroup.com
[email protected]
212-844-9057

08/26/2026

Classic movies continue to attract loyal audiences.

The Movies! network reaches approximately 31 million television households by delivering iconic Hollywood films featuring some of the most recognizable actors in cinematic history. Its programming appeals primarily to Adults 35+, providing advertisers with an audience that intentionally tunes in to watch complete films rather than simply browsing content.

At Television Ad Group, we evaluate television networks, streaming TV, broadcast television, radio, podcasts, and digital media using audience research, programming, demographics, distribution, and cost efficiency. The goal is simple: place every advertising dollar where it has the greatest opportunity to reach the right audience and generate measurable results.

www.TelevisionAdGroup.com
212-844-9057

Television Ad Group – America's Media Buyers.

08/26/2026

MEDIA NEWS UPDATE:

Charter Communications and Cox Communications have officially completed their transaction, bringing together two of the largest cable and broadband companies in the country.

The Spectrum brand will begin rolling out in former Cox markets in mid-September, including Spectrum branding, pricing and packaging.

This is a significant shift in the television and communications landscape and one that will be interesting to watch as the integration moves forward.

For those of us in the media industry, changes like this can have an impact well beyond the consumer side — from television distribution and advertising opportunities to how audiences are reached across traditional TV and streaming.

Read more from Charter Communications:
https://corporate.charter.com/newsroom/charter-and-cox-communications-complete-transaction

These transformative transactions create the leading broadband and video company in the nation and the fastest growing mobile provider in its footprint, with seamless connectivity and video entertainment, and high-quality customer service delivering powerful benefits for customers, local communities...

08/24/2026

Not all television audiences are the same and that's exactly why audience research matters.

MeTV Toons demonstrates why advertisers should look beyond audience size and focus on audience alignment. While the network is built around classic animation, it attracts adults who grew up with these iconic characters and continue to enjoy timeless programming that spans generations.

As television viewing continues to evolve across broadcast television, streaming TV, FAST channels, and connected TV, advertisers who invest in audience research are better positioned to improve campaign performance and maximize return on investment.

At Television Ad Group, we evaluate television networks, streaming TV, broadcast television, radio, podcasts, and digital media using audience research, programming, demographics, distribution, and cost efficiency. The goal is simple: place every advertising dollar where it has the greatest opportunity to reach the right audience and generate measurable results.

www.TelevisionAdGroup.com
212-844-9057

Television Ad Group – America's Media Buyers.

08/21/2026

Every television network attracts a unique audience based on its programming, making audience research one of the most valuable tools in strategic media buying.

Dabl has established itself as a destination for viewers who enjoy popular comedy series and lifestyle programming. Featuring well-known shows such as The Jamie Foxx Show, Living Single, Everybody Hates Chris, Girlfriends, Moesha, The Parkers, and Sister, Sister, the network delivers recognizable entertainment that encourages consistent viewer engagement.

Professional media buying goes beyond comparing ratings. Successful campaigns consider audience demographics, programming environment, consumer interests, geographic distribution, and viewing behavior to identify where advertising investments will create the greatest business impact. The strongest advertising strategies connect brands with audiences whose interests naturally align with the advertiser's message.

At Television Ad Group, we help businesses build data-driven advertising strategies across broadcast television, streaming TV, radio, podcasts, and digital media. By combining audience research with strategic media planning, we help advertisers maximize reach, improve efficiency, and generate stronger returns on their marketing investment.

www.TelevisionAdGroup.com
212-844-9057
[email protected]

Television Ad Group – America's Media Buyers.

08/19/2026

History has the power to educate, inspire, and connect generations.

Story Television is dedicated to real people, historic moments, and compelling stories that have shaped our world. Its programming spans military history, world events, engineering, innovation, biographies, ancient civilizations, and scientific discoveries, creating a consistent viewing environment for audiences who value educational and factual content.

According to the network's audience profile, Story Television reaches approximately 36 million television households through 89 broadcast affiliates nationwide. The audience is 52% male and 48% female, with a median viewer age of 65 and a median household income of approximately $73,165. These audience insights help advertisers determine whether the network aligns with their target customers and broader marketing objectives.

Successful television advertising is built on more than ratings alone. Professional media buyers evaluate audience demographics, programming environment, consumer interests, viewer loyalty, geographic distribution, and campaign objectives before recommending where advertising investments will deliver the greatest return.

At Television Ad Group, we use audience research, demographic analysis, and strategic media planning to help businesses identify the television networks, streaming platforms, radio, podcasts, and digital media opportunities that best fit their goals. The most effective campaigns begin with understanding who you're trying to reach,not simply how many people you can reach.

www.TelevisionAdGroup.com
212-844-9057
[email protected]

Television Ad Group – America's Media Buyers.

08/18/2026

Fantasy football has become a major part of the way fans engage with the NFL season — and that creates additional opportunities for advertisers.

Audacy’s new partnership with Matthew Berry and Fantasy Football Happy Hour demonstrates how sports audiences are increasingly consuming content across radio, streaming audio, podcasts and digital platforms in addition to television.

For advertisers, reaching sports fans today means looking beyond a single channel and understanding where those audiences watch, listen and engage.

Television Ad Group helps businesses reach sports audiences across TV, CTV, radio, podcasts, digital and out-of-home, evaluating programming, audience demographics and cost efficiency to build smarter media strategies.

One audience. Every screen. Every season.

Television Ad Group – America’s Media Buyers
TelevisionAdGroup.com
212-844-9057
[email protected]