10/16/2026
Network Spotlight: Animal Planet
Audience research helps advertisers understand far more than how many people a television network reaches. It provides insight into who is watchingand whether those viewers align with the consumers a business wants to reach.
According to Warner Bros. Discovery’s 2025 Q4 audience profile, Animal Planet delivered 38.5 million quarterly TV reach among Persons 2+. The audience has a median age of 65 and is nearly evenly divided by gender, with 52% female and 48% male viewers. Median household income is $73,470.
For advertisers, this demonstrates why ratings alone don't tell the entire story. Household characteristics, lifestyle interests, technology adoption and programming environment can all help determine whether a network represents a strong fit for a particular product or service.
At Television Ad Group, we evaluate broadcast television, cable, streaming TV, FAST channels, radio and podcasts using audience research, programming, demographics, distribution and cost efficiency.
Successful media buying isn't about reaching the largest audience, it’s about reaching the right audience.
Learn more at www.TelevisionAdGroup.com
Television Ad Group – America's Media Buyers.