The Contractors' Edge

08/27/2026

Our mission is simple ⤵️

Combine our expertise with the best in the industry to bring you the tips, tools, and tactics that are working for home service companies. 🤝🏽

If you want to end the year with growth decisions backed by data, and plan for a profitable 2027, connect with us at the upcoming Basement Health Association event or on our website: (yourcontractorsedge.com)

You can also subscribe to The Contractors’ Edge Podcast for monthly episodes where we take you behind the scenes on:

✔️Our real client strategies
✔️The state of foundation repair, waterproofing, pest, and other home service focused industries
✔️What growth minded business owners and contractors should be prioritizing at each level of revenue.

We’re giving you the edge - now let’s get to work.

08/26/2026

Over 5,000 views on last weeks podcast.

( https://youtu.be/nb5vORqPSlA )

That's 5,000 Business owners and Contractors learning how to fix the problems in their business instead of saying we need more leads, because the ones we have aren't working.

It's almost September, meaning you have over 8 months of real time data in your business to determine which KPIs are working for you, and where your internal systems need to improve heading into 2027.

Don't commit to changing your marketing spend for next year, until you know how you're measuring not only the ROI, but how your internal teams handle the new lead - closed revenue process.

Have questions?

Submit your name, business, and how we can help with a free coaching call at https://yourcontractorsedge.com/

08/25/2026

You wouldn't recommend a repair without inspecting the problem first.

Your business shouldn't be any different.

Before you spend more money bringing in leads, know what happens to the ones you've already invested in.

What's your missed call rate?
How many appointments are set each month?
Are those appointments actually running?
How quick is your team sending an estimate?
Are the jobs closing and adding revenue to your company?

If the numbers are holding up all the way through, more leads may be exactly what you're ready for.

Bit if calls are missed, appointments are falling off, or estimates aren't turning into jobs, adding more leads won't repair the problem.

Find the problem first. Fix it. Then add more volume.

Run your numbers through the Contractors' Edge KPI Calculator to see where your business needs attention. yourcontractorsedge.com/kpi-calculator

08/21/2026

The Contractors' Edge is coming to Chicago 🎤

Join us at the annual BHA (Basement Health Association) Conference this September in Chicago, IL for the tips, tools, and tactics you need to dominate your service area.

We'll be going live with the state of the basement waterproofing industry, and getting real insights from industry experts, vendors, and contractors.

If you want to grow your business, understand the strategies that are working, and have the right ex*****on plan to make it happen - follow us, or visit our booth during the BHA.

08/19/2026

What were your numbers last month?

Speed to lead time?
Set Rate?
Run Rate?
Close Rate?
Average Ticket?

How are you holding your team accountable? And who are on your team are you holding accountable?

Answer these questions and learn how to hone in on what really matters in Ep 29 of The Contractors' Edge Podcast: https://youtu.be/nb5vORqPSlA

08/17/2026

Better Customer Service = More Booked Jobs

Your call center reps are managing the leads you spent money to generate, yet so many owners ignore investing in the right training.

Monitor the conversations, speed to lead, and approach to follow up by coaching conversations and tracking your call center KPIs.

These efforts alone can produce more revenue without increasing your marketing spend.

Learn more about what could be costing your business growth in Ep 29 of The Contractors Edge Podcast: https://youtu.be/nb5vORqPSlA

08/17/2026

Marketing agencies wont tell you this, but...

There's no reason to increase your marketing spend until you know additional leads can actually become additional revenue.

Every week in our consulting program we discuss KPIs, marketing strategy, systems, and revenue with home service business owners, and the outcome is rarely telling them to up their spend on lead generation.

Instead it's:
- Fix your missed call rate
- Track your sales team KPIs
- Train your CSRs as one of the most important players on your team
- Master your follow up and speed to lead
- Fix your marketing strategy and diversification onto the right platforms

Additional spend is only helpful for growth when you know nothing is falling through the cracks between the first click to the closed job.

Ready to stop spinning your wheels so you can grow your home service business in a more profitable way?

Listen to Episode 29 of The Contractors' Edge Podcast, and run your own KPIs on our website: https://yourcontractorsedge.com/kpi-calculator/

https://youtu.be/nb5vORqPSlA

08/05/2026

Strong Branding Can Reduce Your Cost Per Lead

Want a lower cost per lead?

Audit your brand and how it compares to the companies in your service area.

How are you positioned?
Are you trustworthy?
Is it consistent and memorable?

A strong brand and brand message can a have a huge impact on your KPIs and how fast you scale your company.

Audit your brand with our 6 point contractor brand audit here: https://youtu.be/g6kssMBVAts

08/03/2026

Is your brand holding back your business?

Does your company sounds more like Brand 1 or Brand 2?

Homeowners can tell the difference between a company that cares, and that alone can be the differentiator between choosing your brand over your competitors.

Want to know where your brand could be holding you back? Use our 6 point contractor brand audit to determine what simple fix could make a big difference: https://youtu.be/g6kssMBVAts

08/03/2026

You can be great at what you do, and still lose the opportunity before you get a chance to provide the estimate.

Homeowners judge your company by every interaction they have with your brand - from the moment they find you online (your website, Google Business Profile, social media) to the moment your salesperson arrives.

When those touchpoints fail to communicate a clear difference, the decision usually comes down to price. (or your competitor).

In this short video, we created a quick 6-Point Contractor Brand Audit to help you uncover where your company may be losing its edge and what you should improve first.

▶️ Keep growing + dominating your service area with brand positioned to win:

Every contractor says they want a stronger brand, but have you ever...