We build systems that drive consistent calls & revenue.
📩 Message “AUDIT” for a free breakdown of what’s costing you jobs. Bryan Waddle, our founder, was born in McKinney, Texas and lived the first 10 years of his life in Frisco, TX. Bryan attended the University of North Texas and graduated with a degree in Entrepreneurship and Strategic Management. After a career in another business, Bryan joined his father in the used construction equipment business in 2000. The equipment business was not exactly new to him as his grandfather, Clyde Waddle, was the first John Deere dealer in Collin County. Upon his death in 1965, his father Pat, became a salesman with a road machinery company in Dallas, Texas. His customer base consisted of asphalt paving, concrete, and other aggregate contractors and covered 15 counties west of Dallas/Fort Worth. As young boy, Bryan spent summers traveling with his father throughout this territory learning to talk to people with these trips becoming his first lessons in sales and marketing. In 1972, his father opened Dentex Ford Tractor where Bryan grew up working from setting up equipment to sweeping the floors and working the parts counter. In high school, needing to get experience outside the family business, Bryan was helper working for Dr. Pepper delivering the beverage to all types of business. When Bryan joined his father's business, he did not have a customer base. Being new to the business and having a family to support, he needed to find a way. So, Bryan recruited his 14-year-old nephew who was a computer whiz to build a website for selling used construction equipment. They used a program called Frontpage and spent the Thanksgiving holidays in 2000 designing and building it. The day after Christmas, a customer drove in from Georgia and bought a trailer load of equipment. Through this website and subsequent email marketing, Bryan has sold equipment not just in the United States, but worldwide. Bryan founded his own company, Cross Timbers Equipment, in 2007. In 2014, Bryan began renting construction equipment to all types of contractors, but mainly to asphalt paving contractors. In 2019, he wanted to grow his rental business, so he thought if he could help his contractors get more jobs, then they would continue to rent his equipment. So, from that idea Asphalt Marketing Crew became a business. As a matter of fact, his first client was renting their paver when Bryan began helping them grow their business. They were able to reach $5,000,000 in sales their first year. After two years of working with Bryan, they own their own fleet of equipment and continue to grow. The desire to help a business a grow has become a passion for Bryan. In February of this year, he merged his equipment business with his business partner of ten years. Bryan now focuses his time on helping asphalt paving contractors and others grow their business. Bryan currently resides in Denton, Texas with his wife and 4 Boston Terriers. Bryan considers himself a Texas BBQ Smoke Master, but also enjoys travel, sports, and fishing. But his passion is seeing his customers grow their businesses so they can reach their goals and that they are able to make their dreams a reality.
