Quirk's Marketing Research Media

Name: Quirk's Marketing Research Media
Address: 4662 Slater Road, Eagan, MN, 55122, US
Telephone: +16513796200

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Quirk's Marketing Research Media

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Quirk's Media is the place where the best, brightest and boldest from in-house marketing research departments exchange their most effective ideas.

For 30+ years Quirk's Marketing Research Review has been providing practical applications in marketing research. Register for free access: https://www.quirks.com/subscribers/login.aspx

Quirk’s provides research professionals and executives with the information they need to better perform their jobs. At every stage in the research process Quirk’s offers them valuable resources, for everything from developing research strategy and making cost-effective research purchase decisions to managing their organizations’ data gathering projects. In 2015 Quirk’s saw another need in the industry and launched the Quirk’s Event (www.thequirksevent.com/), an inclusive event created for the entire marketing research and insights community. Quirk's offers an industry-leading magazine, events, e-newsletters, mobile apps, comprehensive supplier directories, Webinars and a feature-packed Web site all deliver results that help research companies build their brand, generate qualified leads, shorten sales cycles and grow revenues.

11/02/2026

Synthetic data is one of the hottest topics in the industry. Vendors are rushing to bring digital twins to the market. “We’ll figure it out next year” is no longer an option.

So, join speakers from Amazon and Knit to learn how Amazon is evaluating synthetic research partners. You’ll see why Amazon chose to pilot aggregated synthetic personas before ever touching digital twins, the ethics questions most of the market hasn’t stopped to ask and what responsible experimentation looks like when the game hasn’t even started yet.

Don’t miss out! Register for the free Quirk’s Event – Virtual Global today at https://champ.ly/VmE2BG0_.

10/28/2026

Even though there were over 5,000 researchers that attended the in-person Quirk’s Events this year, we know 92% of our audience couldn’t attend. That is what the Quirk’s Event – Virtual Global is for – We bring the insights to you wherever you are located!

Next week, the two-day event will kick off with exciting sessions from organizations like Heineken, Trip Advisor, Stanford University and more. Don’t worry about missing a session or two, though. Everyone who registers will get access to the recordings after the event!

10/22/2026

In their Quirk’s Event – Virtual Global session, Reality Check President, Jim White will use a recent study to introduce identity relevance: the degree to which a brand becomes part of how consumers understand, express and develop who they are.

The analysis of this study that included 4,200 consumers and 42 brands, revealed three broad foundations of brand loyalty – routine and pragmatism, functional trust and identity relevance – as well as striking differences between brands within the same category.

Attendees of this session will walk away with knowledge on how identity relevance extends current thinking about brand loyalty, how marketers can diagnose and strengthen the sources of identity relevance and much more!

Don’t miss out! Registration for this event is free and includes access to live and recorded sessions.

10/13/2026

Travel is no longer just about where people go, it’s about how travel makes them feel and who they connect with along the way. As traveler expectations evolve, experiences have become an increasingly important part of how people plan and remember their trips, reflecting a broader desire for connection, belonging and authenticity.

In a Quirk’s Event – Virtual Global session, Tripadvisor’s Associate Director, Aarushi Kumar will draw on mixed-method research to examine what travelers look for in experiences. The session will focus on what the research reveals about the evolution of the travel category and how experiences fit within the broader travel ecosystem.

10/05/2026

In one month, the Quirk’s Event is headed to you for the 2026 Quirk’s Event – Virtual Global!

We know nothing can beat in-person events, but 92% of the Quirk’s audience is unable to attend in-person due to timing, geography or cost. This event is an opportunity to bring insights professionals from around the world together to learn from leading industry experts without any barriers.

By registering for this free event, you gain access to two days of insightful sessions and the ability to connect with speakers and other attendees.

09/23/2026

Tomorrow, September 24, researchers from all over will attend the Quirk’s Virtual Sessions – DIY Research. Six sessions from https://champ.ly/l9qdHhZq, quantilope, Voxpopme, Listen Labs, Civicom and EyeSee make up this can’t miss series.

The event is not only free, but registration includes all six sessions live and on demand.

Register for free at https://champ.ly/jGmRK-Bc.

09/11/2026

The September/October edition of our magazine was published this week! If you're interested in reading about synthetic data and artificial intelligence, read the magazine linked below!

09/09/2026

Today is the day – Meet the 2026 Quirk’s Awards finalists! Congratulations to each and every one of the finalists.

For a full list of the 2026 finalist go to https://champ.ly/Ab9oce5v.
Winners will be revealed during our Virtual Award Celebration on November 17. For more information and to register for the celebration go to https://www.quirksawards.com/celebration.

Thank you to GetWhy, our Title Sponsor, for making the 2026 Quirk's Awards possible.

08/31/2026

Join fellow researchers on September 24 for Quirk’s Virtual Sessions – DIY Research! This series will include six sessions covering everything DIY research.

The event is free to attend and gives you access to the live and on-demand recordings of the sessions.

08/05/2026

It's official! The 2026 Quirk’s Event - New York event was the largest Quirk's Event ever!

Last week’s event set new benchmarks in both scale and attendance, welcoming 1,949 registered attendees to a 70,000 sq. ft. event space. Nearly half of all attendees were client-side professionals.

Thank you to all who attended!

A big thank you to our Title Sponsor, GetWhy. Without sponsors like you, the Quirk’s Event – New York wouldn’t be possible.

See you all next year!

Address

4662 Slater Road
Eagan, MN
55122

Telephone

+16513796200

Website

http://www.quirks.com/

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