Quirk's Marketing Research Media

Quirk's Marketing Research Media Quirk's Media is the place where the best, brightest and boldest from in-house marketing research departments exchange their most effective ideas.

For 30+ years Quirk's Marketing Research Review has been providing practical applications in marketing research. Register for free access: https://www.quirks.com/subscribers/login.aspx

Quirk’s provides research professionals and executives with the information they need to better perform their jobs. At every stage in the research process Quirk’s offers them valuable resources, for everything fro

m developing research strategy and making cost-effective research purchase decisions to managing their organizations’ data gathering projects. In 2015 Quirk’s saw another need in the industry and launched the Quirk’s Event (www.thequirksevent.com/), an inclusive event created for the entire marketing research and insights community. Quirk's offers an industry-leading magazine, events, e-newsletters, mobile apps, comprehensive supplier directories, Webinars and a feature-packed Web site all deliver results that help research companies build their brand, generate qualified leads, shorten sales cycles and grow revenues.

Join fellow researchers on September 24 for Quirk’s Virtual Sessions – DIY Research! This series will include six sessio...
08/31/2026

Join fellow researchers on September 24 for Quirk’s Virtual Sessions – DIY Research! This series will include six sessions covering everything DIY research.

The event is free to attend and gives you access to the live and on-demand recordings of the sessions.

08/05/2026

It's official! The 2026 Quirk’s Event - New York event was the largest Quirk's Event ever!

Last week’s event set new benchmarks in both scale and attendance, welcoming 1,949 registered attendees to a 70,000 sq. ft. event space. Nearly half of all attendees were client-side professionals.

Thank you to all who attended!

A big thank you to our Title Sponsor, GetWhy. Without sponsors like you, the Quirk’s Event – New York wouldn’t be possible.

See you all next year!

Wow ... Just wow. There are no words to express how grateful we are to all of you who attended the Quirk's Event – New Y...
07/31/2026

Wow ... Just wow. There are no words to express how grateful we are to all of you who attended the Quirk's Event – New York.

This was the largest event Quirk’s has ever hosted. Thank you for making this event possible!

A special thank you to our speakers and sponsors, including:
- GetWhy, Title Sponsor.
- Conveo and Mavrix, Platinum Sponsors.
- Bolt, Nailbiter and Zappi, Titanium Sponsors.
Without you, this milestone wouldn’t have been possible.

See you all in 2027!

In 1986, Tom Quirk created Quirk's Marketing Research Review to fulfill a need for a publication that promoted the value...
07/30/2026

In 1986, Tom Quirk created Quirk's Marketing Research Review to fulfill a need for a publication that promoted the value of market research and a directory of research providers.

Thank you for helping us celebrate 40 years of Quirk’s at the Quirk’s Event – New York. Cheers to 40 more years of Quirk’s!🥂

After a night of karaoke, it's time to start Day 2 of Quirk’s Event – New York!Thank you, Clear Insights, Delineate, Emp...
07/30/2026

After a night of karaoke, it's time to start Day 2 of Quirk’s Event – New York!

Thank you, Clear Insights, Delineate, Empower, Flashpoint.ai, Panoplai, Quest Mindshare, Tremendous and Voxpopme for sponsoring the Opening Night Karaoke Party.

Day 1 was a great ‘cocktail’ of insights and conversations!Thank you, Ario, Dynata, Fuel Cycle, NielsenIQ, Quest Mindsha...
07/29/2026

Day 1 was a great ‘cocktail’ of insights and conversations!

Thank you, Ario, Dynata, Fuel Cycle, NielsenIQ, Quest Mindshare and Voxpopme for helping us celebrate a great day at Quirk’s Event – New York.

See you all tomorrow! 🍹

Good morning, New York!Get ready for a day of connections and insights! Be sure to grab an agenda from the registration ...
07/29/2026

Good morning, New York!

Get ready for a day of connections and insights! Be sure to grab an agenda from the registration desk or use the event app to ensure you don’t miss anything.

Don't forget to grab a coffee or tea from one of the cafes thanks to PSB Insights, Harmon Research and Talk Shoppe.

Speed is no longer the advantage, everyone has it. Any stakeholder can now pull a quick answer from [insert LLM here] in...
07/14/2026

Speed is no longer the advantage, everyone has it. Any stakeholder can now pull a quick answer from [insert LLM here] in seconds. The real question for insights leaders is what that speed is for: whether it earns them a seat at the decision table or quietly turns the function into a faster way to produce the same overlooked slides.

Join fellow Quirk’s Event – New York attendees for this conversation that will move between the day-to-day reality of moving fast and the higher-level work of protecting strategic value. Speakers from Olly, Mars Snacking and Voxpopme will cover how to turn speed to agility, useful AI instead of noise and shifting from an order-taker to a voice leadership depends on.

The July/August edition of our magazine was published this week! If you're interested in learning about accessibility an...
07/10/2026

The July/August edition of our magazine was published this week! If you're interested in learning about accessibility and AI-moderation in research, read the magazine linked below.

In many industries there is an opportunity for brands to tap into what it means to be healthy and feel good. In this Qu...
07/09/2026

In many industries there is an opportunity for brands to tap into what it means to be healthy and feel good.

In this Quirk’s Event – New York session, BAMM and The Coca-Cola Company will explain the new meaning of being healthy and what brands need to do to take advantage of the opportunity. Attendees will walk away with knowledge on

- How the change from universal rules and expert-led guidance means brands need to shift how benefits, claims and credibility are communicated.
- The cultural shift of rest and sleep is one of the most valued parts of health.
- Wellness’s shift to a form of identity signaling leading to a need for brands to really understand what consumers are trying to communicate when they buy into feeling good.

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