Ideaction Consulting

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United States
Friday Harbor, WA
Ideaction Consulting

We help wedding pros book more couples. Our approaches are based on science and honed over 20+ years We offer a ton of free advice.

We work with wedding professionals in all fields, all markets, and all levels of success - from just starting out to the "who's who" lists. Clients get step-by-step how-tos on how to give couples what they need from website to inquiry to deposit. The company is led by Sam Jacobson, industry sales and pricing expert, and Katy Taylor Jacobson, wedding sales expert and conversion copywriter. Sam is a

nationally recognized wedding industry educator, international speaker, and frequent podcast guest. Our services include 1:1 coaching, online education and membership community, website and blog copywriting, website reviews, and in-person workshops. You'll find our focus is exclusively on sales, copywriting and pricing. We use methods from behavioral sciences and conversion copywriting, including those based on the 1,000+ couples who spent $30+ million over the 2 decades we've spent in the wedding industry. Check out or FB group Sell Weddings Like a Pro, IGTV , and hundreds of blog posts on www.ideactionconsulting.com. Follow along to find out why hundreds of wedding pros have seen their revenue grow exponentially and stress levels about the future shrink to nearly nothing.

09/04/2026

“We’re doing everything right and still not booking.”

This carousel breaks down 3 real reasons that might be happening — and none of them are about your talent or experience.

We’re talking messaging, savvier buyers, AI-driven research, and standing out in a sea of sameness.

👇 Which one hits home for you right now?

09/02/2026

AI is changing how couples find and vet vendors, but the pros standing out are still winning on something technology alone can’t replace: Connection

We’re breaking down 3 shifts happening in the wedding industry right now, and what smart pros are doing to respond.

📣 Tell us:
What’s felt hardest about running your business this year?

👇 Drop a comment or DM — we’re using your answers to shape the conversation on Sept 14th | Link in bio

09/01/2026

Meet the panel. ✨

Five voices, five different vantage points on where this industry is headed:

KT Merry — Luxury Destination Wedding Photographer and Creative Director with a 360° view on what’s really working behind the camera and in the business.

Malike Adigun— Entertainer, Founder, CEO & Lead DJ of Curate Entertainment, with a read on what’s moving couples on the dance floor and what’s moving businesses to scale.

Anja Winikka — Founder & CEO of The Freeda Network, with a pulse on where couples are turning to plan and how to stay inspired as a solopreneur.

Kate Turner — Founder & Creative Director of Kate & Co. Events and Co-Founder of Landlocked Luxury, with a front-row view of what couples expect and what business owners are actually feeling.

Jason Rhee — Celebrations and Experiences Officer at Rheefined Company, bringing an upbeat, uncommon (and very funny) take on life in the wedding industry.

This conversation is going to be packed. 👀

🗓 September 14th | 90 mins | Free | Live
🎟 Sign up now via link in bio

05/27/2025

How can you identify your ideal client when they fill out your contact form or when you get them on a discovery call? 🧐

Julian Leaver, owner of Julian Leaver Events, shares some telltale signs throughout the buyer’s journey that show him exactly what kind of client he is communicating with.

In the full conversation on this week’s podcast episode, we dive into:

✅ What kind of ideal client Julian started with when his business got going
✅ When he knew that it was time to level up
✅ Why he chose to pursue a safer path with more steps rather than make big leaps
✅ How he found that fast is slow and slow is smooth when it comes to elevating your brand

Click the link in our bio and tune in to the episode now - you don’t want to miss this one, wedding pros.

05/15/2025

Have you caught this week’s podcast episode where I sat down with Katie Hendricks, owner of the VA agency, Masterfully Managed? 🧠

Katie joined me to answer all of your top questions when it comes to working with VAs.

Click the link in our bio and tune in to the full conversation to learn:

✅ When is it time to consider a VA?
✅ How could you tell which VA will be the right fit for you?
✅ What kind of work can a VA help with?
✅ Are there any red flags to watch out for when hiring or assigned to a new VA?
managed

07/23/2024

On the Own Your Business podcast, you’ve heard a lot about buyer types and psychological motivations. 👀

We feel it’s important to do deep research on who your favorite couples are, what they believe, how they behave, and what emotional and social desires they hold deep down but don’t know how to express.

Because when you know how to speak directly to what matters most to ideal couples, they become clients…

✅ You charge more for your services.
✅ You enjoy the experience of serving them, rather than dreading their wedding date.

Over the years, I’ve steered our company upstream to help get more ideal couples for our clients. Now, we’re going even further upstream by integrating branding and website design into our in-house services.

But we’re not simply scratching the surface with our approach. We’re diving deep into the user experience and merging it with our work on buyer psychology and communication preferences.

➡️ That’s why this week, Katy joins me on the Own Your Business podcast to discuss the process of creating different designs for different buyer types based on how they prefer to process information on websites.

So if you’re not getting enough inquiries, or inquiries from the right kinds of couples, this one’s for you, wedding pros.

💡 Click the link in our bio to tune in now!

07/18/2024

Fitting in is a survival skill, wedding pros. 🤫

If you go back thousands of generations to our ancestors, those who were able to become part of a tribe were the ones who survived. And those survivors’ DNA is what was passed down to us.

We’re all wired to crave belonging. To feel connected to others.

And we start to associate feeling connected and belonging to a group as a way for us to get what we want.

➡️ That means when it’s game time the day of your client’s wedding, you don’t want to be the person who doesn’t fit in.

Get clear on the dress code before you show up at your couples’ weddings. Align your grooming and attire to fit the group and setting you know you’ll be joining.

But I know that grooming and attire know-how isn’t something that comes naturally to all of us…

To make all of this easier for you, I brought my dear friend, luxury wedding planner, and certified protocol officer, Julian Leaver, onto this week’s episode of the Own Your Business podcast.

Tune in to the full discussion to learn why it’s important to look the part that you are meant to play on the wedding day, plus how you can use simple guidelines to make that easy, affordable, and comfortable while you’re spending the day on your feet.

✅ Click the link in our bio to listen now!

07/15/2024

Have you ever shown up at a party feeling like you missed the dress code cue on the invitation?

It’s awful. 🫣

You stand around talking to people, but the only thing on your mind is how uncomfortable you feel about the way you look.

It’s called the “spotlight effect,” when we feel like everyone’s looking at us more than they actually are.

But if the party you underdressed for is a wedding, people ARE looking at you, because it’s a part of the overall experience to observe how others show up…

💡 Which means as a vendor, you have to show up looking like you fit in.

So what’s the criteria for wedding pros working at weddings?

As with most advice, it depends on the situation. That’s exactly why I brought in Julian Leaver, luxury event planner and The Dapper Diplomat, for this week’s episode of the Own Your Business podcast.

✅ Click the link in our bio and tune in now to learn everything you need to know about grooming and attire on the wedding day!

07/12/2024

I wish there was an “easy” button for you to make more money with your business, wedding pros. 😅

Unfortunately, there isn’t.

There’s no shortcut that doesn’t require work for you to achieve success. And frankly, it’s unlikely that you will achieve radical results in very short periods of time with your business.

The truth is, your progress will likely happen in increments (sometimes unperceivable baby steps) when you’re in the middle of all that hard work.

But in order to make success fun, you’ll need to ensure you’re enjoying the journey along the way…

➡️ That’s exactly why I brought in Sara Kincaid, VP of Operations at Aisle Planner, to join me on this week’s episode of the Own Your Business podcast.

We sat down for a discussion on how to make things easier for your business without losing the personal touch that your clients want and need from you…

Because what is “easy and convenient” for you, is oftentimes not the optimal experience for your buyer.

✅ Click the link in our bio to tune in now!

07/08/2024

CRMs are a big part of any successful business, wedding pros. 👀

They help organize information, get contracts signed, collect payments, build a database of potential referrers, and streamline workflows.

The problem is, I see too many wedding pros take CRMS to the extreme, especially when it comes to automation.

➡️ But remember that what’s easy and convenient for you - the business owner - often feels impersonal and generic to your couple.

Even worse, you might create a “workspace” through your CRM that requires peple to operate the way you want without considering it from their perspective.

No one wants that kind of client experience. So how DO you balance automation with personalization?

That’s exactly what Sara Kinkaid, VP of Operations at Aisle Planner, joined me to discuss on this week’s episode of the Own Your Business podcast.

💡 Click the link in our bio to tune in now and discover a way to leverage the power of a CRM without sacrificing the all-important client experience.

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Friday Harbor, WA

Website

http://www.ideactionconsulting.com/

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