Security Owners Group

10/29/2026

Security integration owners: one hour, live, no pitch deck.

Armando Perez, founder of Security Owners Group, covers:

What a mastermind actually is, and what it isn’t
Why owners at our level stall out, and what changes when you stop going it alone
How FIGJAM works: who’s in it, how the year runs, and how it’s different from Vistage and EO
Open Q&A, including the uncomfortable questions

Come even if you’re nowhere near applying. The first half is about peer groups in general. Any room beats no room.

Apply for FIGJAM 2027 (applications close December 15): https://security-owners-group.circle.so/mastermind
Join the free Security Owners Group community: https://www.facebook.com/groups/SOGfree

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍

10/15/2026

Here’s the FIGJAM meeting nobody expects to matter and everybody says was the best one.

We go to a member’s facility. Not a conference room. Their actual warehouse, their service department, their parts cage, their dispatch board. Then we talk to their employees and get the real story.

You learn more in two hours of that than in two days of a conference. You see how somebody doing $8M controls inventory and you realize your way is costing you twenty grand a year. You see their whiteboard and you steal the whole thing.

Four of those a year. One of them can be yours, which is its own kind of useful, because nothing makes you clean up a shop like eleven owners showing up to look at it with a microscope.

Applications close 15 December: https://security-owners-group.circle.so/mastermind

09/15/2026

Your Sales Manager Isn’t Failing. You Are.

The comp is right. The rhythm is running. Results are flat. You are...

09/08/2026

Your Sales Manager Has a Quota. That’s the Mistake. Part 1

Every instinct you have as an owner says nobody gets paid here with...

09/01/2026

Security company owners:

Do you actually know which projects make you money?

I don’t mean:

“We bid our projects at 38%.”

I mean after the technician labor, engineering, project management, programming, commissioning, return trips and everything else required to actually deliver the job...

Which projects made money?

Brad Malone from Navigate Management Consulting gave me a ridiculously simple way to think about this when I sat down with him for an interview a couple of years ago:

Project-level gross profit.
Company-level net profit.

You need both.

Because your projects can average 38% gross margin while the company finishes the year at 6% net.

Both numbers can be completely true.

The bigger problem?

A lot of security integrators can't produce a real project-level gross profit number in the first place.

And when you can't see it, the winners quietly subsidize the losers.

Then you bid another loser exactly the same way.

I unpack Brad's idea in the newest Business by the Bar, including the three conversations I'd have Monday morning with your bookkeeper, PM and estimating/sales team.

This one might make you look at your P&L a little differently.

👇 Video link in the comments.

Don’t take sh*tty advice.

08/25/2026

What the hell does a pot roast have to do with running a security company?

Apparently, quite a bit.

Chris Peterson told me this story and I haven’t stopped thinking about it:

A woman cuts both ends off a pot roast before putting it in the pan.

Her daughter asks why.

“That’s how Grandma did it.”

They ask Grandma.

Grandma says, “My oven was too small.”

😂

Two generations later, they have a bigger oven and they’re STILL cutting the damn pot roast.

Now think about the metrics we use to run our companies.

“A salesperson should generate 3X their salary.”

Why?

Who came up with 3X?

At what margin?

For what kind of company?

I’ve used that number myself, and if you asked me to show you where it came from, I couldn’t.

That’s a pot roast.

This episode of Business by the Bar is about finding the numbers in your business that everybody “knows” are right... but nobody can actually defend.

There’s a simple exercise at the end that you can run against your own sales scorecard in about 15 minutes.

Fair warning: you may end up crossing out more than you expected.

👇 Video link in the comments.

Don’t take sh*tty advice.

08/19/2026

New Business by the Bar is live.
Your close rate is down. Your margin is down. And you have a story about why. Market got competitive. Some guy in town is buying work. Customers are cheaper than they used to be.
Maybe.
Here is the other possibility. Your team has been taking orders for three years. Somebody says a word and the machine turns on. Build the scope, price the scope, send the scope, follow up on the scope. Nowhere in there does anyone ask why the phone rang.
And you built that process. You measure proposals out. You measure close rate on proposals out. You have never once measured whether the proposal was aimed at the right problem.
Your team is not lazy. They are obedient.
I know because I did it for years and blamed the market the whole time.
Link in comments.
Don’t take sh*tty advice.

07/16/2026

Thanks for being a top engager and making it on to the SOG weekly engagement list! 🎉

Jay Hobdy, Dave Hull, Jonathan Pezold

07/14/2026

Q3 Mini Mastermind Signups are LIVE! 5 week intensive with 14 other security company owners on how we are all using AI to improve the business. REAL numbers, REAL potholes, REAL results. AAAaaaand, you get 3 months of free Level 3 club membership! Signup link in comments!

Mini Mastermind order page

07/06/2026

New episode of Business by the Bar is live.

The title is "More AI won't fix your business." I know. Sounds backwards. Watch it anyway.

I walk through why owners who are getting real results from AI right now aren't using better tools than you. They did one thing differently. One afternoon of work. And after that, every AI tool they build starts from a shared foundation that already knows their business.

I also built a free tool specifically for security integrators that does the setup for you. Your AI interviews you, one question at a time, and builds your company's permanent context document.

It's free right now. After our August platform launch it moves behind the paid tier.

Comment ONBOARD MY AI on the video and I'll get it to you directly.

Link in the comments.

Don't take sh*tty advice.

More AI is not the answer. More tools, more subscriptions, more pro...