09/01/2026
Postcard or full-color catalog — which one actually fits your budget and your goal? 🤔
We get this question a lot, and the honest answer is it depends on what you're trying to do.
A few things worth knowing before you pick:
📮 Postcards are the cheapest way in since there's no envelope to buy, and people see your message the second they pick it up. The tradeoff is limited space and a bit more wear in transit.
📦 Dimensional mailers get opened and remembered more than almost anything else, but they cost more upfront and the postal rules get tricky.
Enveloped mail can boost open rates too, as long as the envelope gives someone a reason to open it in the first place.
The format only works if it matches the message. That's usually where campaigns succeed or fall flat.
What's your go-to — postcard, letter, or something people actually keep? Tell us in the comments.
Full pros-and-cons breakdown:
What's the best type of direct mail for your next campaign? It depends on your goals, budget and expectations. Learn pros and cons of the six mail forms.