Kirby Consulting

Kirby Consulting Our mission is to marine brands and aspiring leaders to reach the next level. Services Include: Fractional CMO, Recruiting & Coaching

๐—ฆ๐—ฒ๐—ฝ๐˜๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐—ฐ๐—ฎ๐—ป ๐—ฏ๐—ฒ ๐—ผ๐—ป๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฎ๐—ฏ๐—น๐—ฒ ๐—บ๐—ผ๐—ป๐˜๐—ต๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐˜€๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป๐—ฎ๐—น ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€. ๐Ÿ‚After a busy season, leaders finally have the...
09/10/2026

๐—ฆ๐—ฒ๐—ฝ๐˜๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐—ฐ๐—ฎ๐—ป ๐—ฏ๐—ฒ ๐—ผ๐—ป๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฎ๐—ฏ๐—น๐—ฒ ๐—บ๐—ผ๐—ป๐˜๐—ต๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐˜€๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป๐—ฎ๐—น ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€. ๐Ÿ‚

After a busy season, leaders finally have the space to reflect on what worked well, where the team stepped up, and where there may be opportunities to strengthen support for the months ahead.

Itโ€™s also a great time to have meaningful conversations with your team.

Ask:
What worked especially well this season?
Where could we make the experience even better?
What support would help you succeed next season?

Those conversations can give leaders a clearer picture of where to invest, which roles may need to evolve, and what future recruiting priorities should look like.

The best workforce planning is not just about filling positions.
It is about building on what is already working and creating the right structure for your people to grow. ๐Ÿ’™

If you are thinking about your next hiring, retention, or leadership priorities, ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—ž๐—ถ๐—ฟ๐—ฏ๐˜† ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ถ๐—ป๐—ด to talk through where your team is today and what stronger alignment could look like moving forward.

๐Ÿ‡บ๐Ÿ‡ธ ๐—›๐—ฎ๐—ฝ๐—ฝ๐˜† ๐—Ÿ๐—ฎ๐—ฏ๐—ผ๐—ฟ ๐——๐—ฎ๐˜† ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐˜„๐—ต๐—ผ ๐—ธ๐—ฒ๐—ฒ๐—ฝ ๐˜๐—ต๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ถ๐—ป๐—ฒ ๐—ถ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐—บ๐—ผ๐˜ƒ๐—ถ๐—ป๐—ด. โš“๏ธFor many boaters, this weekend feels like the un...
09/07/2026

๐Ÿ‡บ๐Ÿ‡ธ ๐—›๐—ฎ๐—ฝ๐—ฝ๐˜† ๐—Ÿ๐—ฎ๐—ฏ๐—ผ๐—ฟ ๐——๐—ฎ๐˜† ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐˜„๐—ต๐—ผ ๐—ธ๐—ฒ๐—ฒ๐—ฝ ๐˜๐—ต๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ถ๐—ป๐—ฒ ๐—ถ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐—บ๐—ผ๐˜ƒ๐—ถ๐—ป๐—ด. โš“๏ธ

For many boaters, this weekend feels like the unofficial close of summer.

For dealerships, itโ€™s something else: ๐˜๐—ต๐—ฒ ๐—ต๐—ฎ๐—ป๐—ฑ๐—ผ๐—ณ๐—ณ ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜…๐˜ ๐˜€๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป.

Sales starts to shift gears.

๐Ÿ”ง Service begins preparing for winterization, maintenance, and storage.

๐Ÿ“ฃ Marketing moves from summer selling to keeping customers engaged through the off-season and giving them reasons to come back in the spring.

The strongest dealerships donโ€™t treat Labor Day as the end of the season.
They treat it as a ๐—ต๐—ฎ๐—ป๐—ฑ๐—ผ๐—ณ๐—ณ. ๐Ÿค

A chance to move from one busy season into the next with a clear plan, prepared teams, and messaging that matches what customers need now.

And if this Labor Day weekend revealed a few gaps in staffing, service capacity, sales activity, or marketing?

๐Ÿ“ ๐—ช๐—ฟ๐—ถ๐˜๐—ฒ ๐˜๐—ต๐—ฒ๐—บ ๐—ฑ๐—ผ๐˜„๐—ป ๐˜„๐—ต๐—ถ๐—น๐—ฒ ๐˜๐—ต๐—ฒ๐˜†โ€™๐—ฟ๐—ฒ ๐˜€๐˜๐—ถ๐—น๐—น ๐—ณ๐—ฟ๐—ฒ๐˜€๐—ต.

Those observations can become some of the most valuable lessons you carry into next yearโ€™s planning.

Hereโ€™s to the teams behind every launch, sale, service appointment, customer experience, and great day on the water. ๐Ÿ’™โš“๏ธ

๐—›๐—ฎ๐—ฝ๐—ฝ๐˜† ๐—Ÿ๐—ฎ๐—ฏ๐—ผ๐—ฟ ๐——๐—ฎ๐˜† โ€” ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐˜๐—ผ ๐—ณ๐—ถ๐—ป๐—ถ๐˜€๐—ต๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ถ๐˜€ ๐˜€๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐˜„๐—ต๐—ถ๐—น๐—ฒ ๐˜€๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด ๐˜‚๐—ฝ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜…๐˜ ๐—ผ๐—ป๐—ฒ.

๐—™๐—ฎ๐—น๐—น ๐—ฏ๐—ผ๐—ฎ๐˜ ๐˜€๐—ต๐—ผ๐˜„ ๐˜€๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐—ถ๐˜€ ๐—ฏ๐—ฎ๐˜€๐—ถ๐—ฐ๐—ฎ๐—น๐—น๐˜† ๐—ต๐—ฒ๐—ฟ๐—ฒ ๐Ÿšค Newport's in September. FLIBS in the fall. Your busiest, highest-stakes weeks ...
09/04/2026

๐—™๐—ฎ๐—น๐—น ๐—ฏ๐—ผ๐—ฎ๐˜ ๐˜€๐—ต๐—ผ๐˜„ ๐˜€๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐—ถ๐˜€ ๐—ฏ๐—ฎ๐˜€๐—ถ๐—ฐ๐—ฎ๐—น๐—น๐˜† ๐—ต๐—ฒ๐—ฟ๐—ฒ ๐Ÿšค

Newport's in September.
FLIBS in the fall.

Your busiest, highest-stakes weeks are weeks awayโ€ฆ and great marine people are being hired RIGHT NOW.

Winning fall season is a summer decision. โš“๏ธ

I've spent 20+ years helping brands answer the question: ๐˜ž๐˜ฉ๐˜บ ๐˜ฅ๐˜ฐ ๐˜บ๐˜ฐ๐˜ถ ๐˜ฆ๐˜น๐˜ช๐˜ด๐˜ต? It's the work I do best โ€” finding the thing t...
09/03/2026

I've spent 20+ years helping brands answer the question: ๐˜ž๐˜ฉ๐˜บ ๐˜ฅ๐˜ฐ ๐˜บ๐˜ฐ๐˜ถ ๐˜ฆ๐˜น๐˜ช๐˜ด๐˜ต? It's the work I do best โ€” finding the thing that makes a brand distinct, not just visible.

So it's been humbling to admit that I've struggled to answer that question for myself.

Recently a coach named Olivet challenged me on it directly, and it kicked off a journey I'm still in the middle of.

Thank you, Simon Sinek, for the framework.
Thank you, Olivet, for not letting me off the hook.
And thank you, Dolly, for the nudge.

When Dolly Parton passed, I felt it. She had this way of making people feel seen and comfortable and smiling โ€” effortlessly, like it was just woven into who she was.

Today my husband and I tried a new coffee shop in Knoxville. I'd never been. And there on the wall was this โ€” like it had been put there just for me.

Sometimes the sign you've been waiting for shows up on a chalkboard in a coffee shop you've never walked into before.

๐—œ๐—ณ ๐˜†๐—ผ๐˜‚ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐—ฎ ๐˜€๐—ถ๐—ด๐—ป ๐˜๐—ผ ๐—ฑ๐—ผ ๐˜๐—ต๐—ฎ๐˜ ๐—ป๐—ฒ๐˜…๐˜ ๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น ๐—ผ๐—ณ ๐˜„๐—ผ๐—ฟ๐—ธ ๐—ผ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐—ณ, ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ๐—ฟ ๐˜๐—ต๐—ถ๐˜€ ๐—ผ๐—ป๐—ฒ ๐—ผ๐—ป ๐—น๐—ผ๐—ฎ๐—ป ๐—ณ๐—ฟ๐—ผ๐—บ ๐——๐—ผ๐—น๐—น๐˜†. ๐Ÿฆ‹

๐—ข๐—ป๐—ฒ ๐—•๐—ถ๐—ด ๐—ฅ๐—ฒ๐—ฎ๐—น๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ถ๐—ป๐—ฒ ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐—ฅ๐—ถ๐—ด๐—ต๐˜ ๐—ก๐—ผ๐˜„ ๐Ÿ‘€Hereโ€™s something thatโ€™s becoming hard to ignore:The marine comp...
08/25/2026

๐—ข๐—ป๐—ฒ ๐—•๐—ถ๐—ด ๐—ฅ๐—ฒ๐—ฎ๐—น๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ถ๐—ป๐—ฒ ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐—ฅ๐—ถ๐—ด๐—ต๐˜ ๐—ก๐—ผ๐˜„ ๐Ÿ‘€

Hereโ€™s something thatโ€™s becoming hard to ignore:

The marine companies standing out arenโ€™t necessarily the ones spending the most money.

Theyโ€™re the ones creating workplaces people actually want to be part of.

Competitive pay matters, of course โ€” but you canโ€™t out-bid poor culture, weak communication, or a lack of appreciation forever.

People want to feel valued. They want good leadership.

They want opportunities to grow. And they want to know their work matters.

Thatโ€™s what turns a job into a place someone wants to stay.

๐—ฆ๐—ผ ๐—ต๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—พ๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป: ๐—ช๐—ต๐—ฎ๐˜โ€™๐˜€ ๐—ผ๐—ป๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐˜† ๐—ถ๐˜€ ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ฑ๐—ฎ๐˜† ๐˜๐—ผ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐˜„๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐˜€๐˜๐—ฎ๐˜†?

๐ŸŒฑ ๐—ฆ๐—ผ๐—บ๐—ฒ๐˜๐—ถ๐—บ๐—ฒ๐˜€ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜€ ๐—ฏ๐˜† ๐—น๐—ผ๐—ผ๐—ธ๐—ถ๐—ป๐—ด ๐—ฏ๐—ฎ๐—ฐ๐—ธ๐˜„๐—ฎ๐—ฟ๐—ฑ ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐—บ๐—ผ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ๐˜„๐—ฎ๐—ฟ๐—ฑ.Iโ€™ve been doing a lot of reflecting lately.Not just ...
08/22/2026

๐ŸŒฑ ๐—ฆ๐—ผ๐—บ๐—ฒ๐˜๐—ถ๐—บ๐—ฒ๐˜€ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜€ ๐—ฏ๐˜† ๐—น๐—ผ๐—ผ๐—ธ๐—ถ๐—ป๐—ด ๐—ฏ๐—ฎ๐—ฐ๐—ธ๐˜„๐—ฎ๐—ฟ๐—ฑ ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐—บ๐—ผ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ๐˜„๐—ฎ๐—ฟ๐—ฑ.

Iโ€™ve been doing a lot of reflecting lately.

Not just thinking about where I want to go next, but looking back at the moments that helped shape who I am today.

The big ones.
The hard ones.
The unexpected ones.
The people, experiences, and turning points that changed something in me.

Itโ€™s interesting how much you can learn about yourself when you stop looking only at whatโ€™s ahead and start connecting the dots behind you. ๐Ÿ’ญ

Iโ€™m still figuring out what I want my next chapter to look like.

I know I feel called to help people, but Iโ€™m also realizing that I donโ€™t have to help everyone at once.

Thereโ€™s value in choosing where to focus, giving it your full attention, and allowing the direction to become clearer as you grow.

Maybe personal development isnโ€™t always about becoming someone new.

Maybe sometimes itโ€™s about understanding more deeply who youโ€™ve been becoming all along. โœจ

Still learning.
Still reflecting.
Still figuring it out.
And I think thatโ€™s a pretty meaningful place to be.

๐—ช๐—ต๐—ฎ๐˜โ€™๐˜€ ๐—ผ๐—ป๐—ฒ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐—ต๐—ฎ๐˜€ ๐˜€๐—ต๐—ฎ๐—ฝ๐—ฒ๐—ฑ ๐˜„๐—ต๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†? ๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ฒ ๐—ถ๐˜ ๐—ฏ๐—ฒ๐—น๐—ผ๐˜„ โ€” ๐—œโ€™๐—ฑ ๐—น๐—ผ๐˜ƒ๐—ฒ ๐˜๐—ผ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐˜๐—ผ๐—ผ. โค๏ธ

Leadership isnโ€™t about being the loudest or smartest person in the room.Itโ€™s about building a team where people feel com...
08/20/2026

Leadership isnโ€™t about being the loudest or smartest person in the room.

Itโ€™s about building a team where people feel comfortable raising their hands, sharing a different perspective, asking the hard question, or saying, โ€œI think thereโ€™s another way.โ€

Because the best ideas donโ€™t always come from the most confident voice.

Sometimes they come from the person who simply needed to know it was safe to speak. ๐Ÿ™Œ

Great leaders donโ€™t just lead conversations. They create space for better ones.

You donโ€™t win great talent by being the biggest company or offering the biggest paycheck.You win on the things money can...
08/18/2026

You donโ€™t win great talent by being the biggest company or offering the biggest paycheck.

You win on the things money canโ€™t fake:

๐Ÿ”น A leader who knows their name

๐Ÿ”น Real ownership of meaningful work

๐Ÿ”น Skills theyโ€™ll still carry 10 years from now

Because the best people arenโ€™t just looking for a job. Theyโ€™re looking for a place where they can grow, contribute, and matter.

The biggest company doesnโ€™t always win the best people.

The clearest culture does.

You donโ€™t win great talent by being the biggest company or offering the biggest paycheck.You win on the things money can...
08/18/2026

You donโ€™t win great talent by being the biggest company or offering the biggest paycheck.

You win on the things money canโ€™t fake:

๐Ÿ”น A leader who knows their name
๐Ÿ”น Real ownership of meaningful work
๐Ÿ”น Skills theyโ€™ll still carry 10 years from now

Because the best people arenโ€™t just looking for a job. Theyโ€™re looking for a place where they can grow, contribute, and matter.

The biggest company doesnโ€™t always win the best people.

The clearest culture does.

๐ŸŒฑ Growth sometimes means admitting that you canโ€™tโ€”and shouldnโ€™tโ€”keep doing everything yourself.Thatโ€™s one of the biggest...
08/13/2026

๐ŸŒฑ Growth sometimes means admitting that you canโ€™tโ€”and shouldnโ€™tโ€”keep doing everything yourself.

Thatโ€™s one of the biggest lessons Iโ€™m working through right now.

When you build a business, it becomes very easy to keep adding things to your own plate.

Client needs? I can handle it.
Marketing? Iโ€™ll take care of it.
Strategy? Of course.

A problem comes up? Iโ€™ll figure it out. ๐Ÿ˜…

And for a while, that works.

Until it doesnโ€™t.

Weโ€™re entering a season where Iโ€™m being much more intentional about asking:

โœจ What truly needs my attention?
๐Ÿค What can someone else own?
๐ŸŽฏ Where do my strengths create the most value?

๐Ÿ’ฌ And how should our client relationships evolve as we grow?

Iโ€™m especially excited about creating more support around the day-to-day marketing work. It will take more effort in the beginningโ€”training, communication, delegation, and probably some trial and error.

But eventually, that investment creates breathing room.

Not just for me.
For the entire business. โค๏ธ

Iโ€™m learning that leadership isnโ€™t proving that you can carry everything.

Sometimes leadership is knowing when itโ€™s time to put something down so another person can step up.

๐Ÿ‘‡ Business owners and leaders: What was one responsibility that became easier only after you finally delegated it?

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