Kirby Consulting

Name: Kirby Consulting
Address: Maryville, TN, 37804, US
Telephone: +18652546597

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Kirby Consulting

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Our mission is to marine brands and aspiring leaders to reach the next level. Services Include: Fractional CMO, Recruiting & Coaching

11/11/2026

🇺🇸 𝟮𝟵𝟰,𝟬𝟬𝟬 𝘃𝗲𝘁𝗲𝗿𝗮𝗻𝘀 𝘄𝗲𝗿𝗲 𝗷𝗼𝗯 𝗵𝘂𝗻𝘁𝗶𝗻𝗴 𝗹𝗮𝘀𝘁 𝘆𝗲𝗮𝗿. 𝗦𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲𝗺 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗴𝗿𝗲𝗮𝘁 𝗯𝗼𝗮𝘁 𝘁𝗲𝗰𝗵.

Veterans Day is November 11, and we’re grateful to every person who served. 🙏

A number from the Bureau of Labor Statistics stuck with me this week.
About 294,000 veterans were unemployed in 2025.

If you’re trying to hire service techs right now, think about that for a second.

A lot of veterans already know engines and how to stay calm when something breaks. ⚓

One small idea for this month: read your job post again. If it only asks for dealership experience, you might be missing someone who kept a Navy vessel running. 🔧

Thank a veteran this week. And if you’ve hired one, tell us how it went in the comments 👇

10/30/2026

𝗬𝗢𝗨𝗥 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥𝗦 𝗔𝗥𝗘 𝗦𝗛𝗢𝗣𝗣𝗜𝗡𝗚 𝗕𝗘𝗙𝗢𝗥𝗘 𝗧𝗛𝗘𝗬 𝗧𝗘𝗟𝗟 𝗬𝗢𝗨. 🚤
New Ipsos research shows recent boat buyers are more likely to start online, on their own schedule, watching YouTube, reading reviews, and browsing dealer and brand sites. 📱

Source: https://www.daily-tribune.com/online_features/press_releases/new-compass-study-reveals-boat-buyers-remain-highly-impressionable-long-after-they-begin-shopping/article_d5a6a77c-af47-582d-bd24-61fcdbabbc0d.html

So when was the last time you put your customer hat on? 🧢

Try this: search for the boat you sell.
Read your reviews.
Open your website on your phone and look for an answer to a simple question. 🔍

What you find is what they find.

💬 What surprised you the last time you walked through your own buying journey? ⚓

10/26/2026

⚓ 𝗕𝗼𝗮𝘁 𝘀𝗵𝗼𝘄 𝘀𝗲𝗮𝘀𝗼𝗻 𝗶𝘀 𝗵𝗲𝗿𝗲!

The 67th Fort Lauderdale International Boat Show runs October 28 to November 1, 2026. It’s the largest in-water boat show in the world and one of the biggest weeks on the marine calendar. 🛥️

Going? Wear comfortable shoes 👟 and plan your route before you arrive. The show spreads across several marinas, and the FLIBS app makes getting around much easier. 📱

Dealers and brands, have your follow-up plan ready before opening day. The conversations on the dock only count if someone calls them back. 🤝

𝗪𝗵𝗼’𝘀 𝗵𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝗙𝗟𝗜𝗕𝗦 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿? 𝗧𝗲𝗹𝗹 𝘂𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂’𝗿𝗲 𝗺𝗼𝘀𝘁 𝗲𝘅𝗰𝗶𝘁𝗲𝗱 𝘁𝗼 𝘀𝗲𝗲! 👇

I'll be at Flibs this year, and I would love to know who else is going to the show. Let me know if you're going to be there. I'd love to catch up.

10/20/2026

𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘂𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗯𝗼𝗮𝘁 𝗯𝘂𝘆𝗲𝗿? 🚤

Our new consumer insight report found 5 things every marine business should know

📉 Demand is moving differently by segment
🌊 Boating reaches far more people than current owners
🔄 85% of buyers didn’t buy the exact boat they first asked about
⭐ Trust starts before the sales conversation
🎟️ Experience helps turn interest into ownership

Swipe through for the numbers and why they matter

📖 Get the full consumer insight report: https://www.kirbyconsulting.net/post/four-out-of-five-boat-buyers-will-never-fill-out-your-lead-form

Which finding surprised you most? Tell us below

10/14/2026

𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝗽𝗲𝗿𝘀𝗼𝗻 𝗴𝗲𝘁𝘀 𝘀𝘁𝘂𝗰𝗸 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆’𝗿𝗲 𝘀𝗼 𝗴𝗼𝗼𝗱 𝗮𝘁 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗱𝗼. ⚓

You know the person.

Everyone depends on them.

They know how to keep things moving, and imagining the team without them in that role feels a little uncomfortable. 🔧

But they may also be wondering:
What’s next for me?
I think that’s a good leadership conversation to have before they have to ask. 💬

What would need to happen for them to move up?
And who could you start developing now to step into the space they leave behind?

You don’t have to solve the whole thing today.

Give them a path they can see, then start building the team around what comes next. 🌊

Who on your team might be ready for that conversation? 👇

10/12/2026

𝗧𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗲𝗻𝗱 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲 𝗯𝗼𝗮𝘁 𝗶𝘀 𝘀𝗼𝗹𝗱. ⚓

Service pickup is part of the experience customers remember.

Did they get updates without having to chase someone? 🛠️

Did they understand what was done?

Did they leave feeling confident about what happens next?

Those moments shape whether they come back next season, recommend you to another boater, or start looking somewhere else.

That is why service cannot sit completely separate from marketing and customer experience. The entire journey matters. 💬

This month, sit in on three service pickups and listen to the experience from the customer’s side.

𝗪𝗵𝗲𝗿𝗲 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲?

10/02/2026

HOW MUCH HAPPENS BEFORE A BOAT BUYER CONTACTS YOU? 🚤

Boats Group analyzed more than 85,000 verified registrations.
Only 𝟮𝟭% 𝗼𝗳 𝗯𝘂𝘆𝗲𝗿𝘀 𝘀𝘂𝗯𝗺𝗶𝘁𝘁𝗲𝗱 𝗮 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗲𝗱 𝗹𝗲𝗮𝗱 𝗯𝗲𝗳𝗼𝗿𝗲 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗶𝗻𝗴.
Source: https://www.boatsgroup.com/what-happens-between-the-lead-and-the-sale/

A lot of research happens before a dealer sees a form fill or gets a call.

Now take a guess:
𝗪𝗵𝗮𝘁 𝗽𝗲𝗿𝗰𝗲𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝗯𝘂𝘆𝗲𝗿𝘀 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝗱 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝗯𝗼𝗮𝘁 𝘁𝗵𝗲𝘆 𝗳𝗶𝗿𝘀𝘁 𝗶𝗻𝗾𝘂𝗶𝗿𝗲𝗱 𝗮𝗯𝗼𝘂𝘁?
A. 15%
B. 42%
C. 68%
Drop 𝗔, 𝗕, 𝗼𝗿 𝗖 in the comments. ⚓

While buyers are deciding, useful content and straightforward pricing can give them a reason to keep coming back to your brand.

What are your customers researching before they contact your team?

09/30/2026

𝗔𝘀 𝘆𝗼𝘂 𝗲𝗻𝘁𝗲𝗿 𝗤𝟰, 𝗮𝘀𝗸 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝘁𝗵𝗶𝘀 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻:👇

“𝗪𝗵𝗮𝘁 𝗱𝗶𝗱 𝘄𝗲 𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗶𝘀 𝗾𝘂𝗮𝗿𝘁𝗲𝗿 𝘁𝗵𝗮𝘁 𝘄𝗲 𝗱𝗶𝗱𝗻’𝘁 𝗸𝗻𝗼𝘄 𝗶𝗻 𝗝𝘂𝗹𝘆?”

The scorecard tells you what happened. 📊

Your team tells you what changed.

That difference matters.
New patterns.
Changed assumptions.
Lessons worth carrying into Q4. 💬

Ask the question first.
Then open the numbers. ⚓

𝗪𝗵𝗮𝘁 𝗱𝗶𝗱 𝗤𝟯 𝘁𝗲𝗮𝗰𝗵 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺?

09/28/2026

🚤 𝗧𝗵𝗲 𝘀𝗮𝗹𝗲 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗵𝗮𝗽𝗽𝗲𝗻 𝗮𝘁 𝘁𝗵𝗲 𝗯𝗼𝗮𝘁 𝘀𝗵𝗼𝘄.

Start before the show by promoting it, inviting customers and prospects, and booking appointments. 📅

At the show, focus on the conversation — what are they comparing, when are they looking to buy, and what should happen next?

Then keep it going after the show. ⚓

A demo, sea trial, dealership visit or owner-focused event can give someone the experience they couldn’t get on the show floor.

𝗗𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗰𝗼𝘂𝗻𝘁 𝗹𝗲𝗮𝗱𝘀. 𝗧𝗿𝗮𝗰𝗸 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗼𝘃𝗶𝗻𝗴 𝗳𝗼𝗿𝘄𝗮𝗿𝗱.

👉 Heading into boat show season?

Let’s talk about how to build a stronger plan before, during and after the event.

09/23/2026

𝗗𝗢𝗡'𝗧 𝗟𝗘𝗧 𝗔 𝗚𝗥𝗘𝗔𝗧 𝗦𝗘𝗔𝗦𝗢𝗡 𝗘𝗡𝗗 𝗪𝗜𝗧𝗛𝗢𝗨𝗧 𝗟𝗘𝗔𝗥𝗡𝗜𝗡𝗚 𝗙𝗥𝗢𝗠 𝗜𝗧. 🎯

We usually investigate the problems.
But your 𝗯𝗲𝘀𝘁 𝘀𝗲𝗮𝘀𝗼𝗻 deserves a debrief too.

Why did one salesperson perform so well?
Why did service run smoother?
What did customers keep asking?
Who quietly held everything together? 🙌

The good news? Collecting those answers is free.

⚓ 𝟵𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. 𝗬𝗼𝘂𝗿 𝘁𝗲𝗮𝗺. 𝗧𝗵𝗿𝗲𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀:
What worked?
What nearly broke?
What should we do differently next time?

Sometimes the best plan for next season isn't hidden in another training program or strategy deck.

𝗜𝘁'𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘀𝗶𝘁𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗷𝘂𝘀𝘁 𝗹𝗶𝘃𝗲𝗱 𝗶𝘁. 💬

👉 Before you move on to what's next, 𝗮𝘀𝗸 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝘄𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝘀𝗲𝗮𝘀𝗼𝗻 𝘁𝗮𝘂𝗴𝗵𝘁 𝘁𝗵𝗲𝗺.
And if you're ready to turn those lessons into a stronger plan for the season ahead, 𝗹𝗲𝘁'𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁.

Address

Maryville, TN
37804

Telephone

+18652546597

Website

http://www.kirbyconsulting.net/

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