Brand Shepherd

11/05/2026

Twenty years ago, Brand Shepherd started on a simple conviction: Your brand is everything.

It's not a logo.
It's not your website.
It's not marketing.

Brand is the hub of the wheel.

Marketing, operations, leadership, and hiring are the spokes, and every one of them turns on it.

In those twenty years, we've grown entirely by word of mouth. Every client we've served came to us because someone trusted us enough to say our name.

A tree adds one ring a year, and you only see the growth when you stop and count. Twenty rings in, here's what we count: clients who stayed, clients who came back, and clients who sent their friends.

To everyone who made an introduction, returned a call, or trusted us with something that mattered: thank you. You built this as much as we did.

Here's to the next ring.

https://brandshepherd.com

11/05/2026

Twenty years ago, Brand Shepherd started on a simple conviction: Your brand is everything.

It's not a logo.
It's not your website.
It's not marketing.

Brand is the hub of the wheel.

Marketing, operations, leadership, and hiring are the spokes, and every one of them turns on it.

In those twenty years, we've grown entirely by word of mouth. Every client we've served came to us because someone trusted us enough to say our name.

A tree adds one ring a year, and you only see the growth when you stop and count. Twenty rings in, here's what we count: clients who stayed, clients who came back, and clients who sent their friends.

To everyone who made an introduction, returned a call, or trusted us with something that mattered: thank you. You built this as much as we did.

Here's to the next ring.

https://brandshepherd.com

09/02/2026

As gardening, yards, and houseplants have taken off in recent years, there is high demand for quality organic compost to produce great results.

When Ed’s Walking Horses owner saw this, he opted to repurpose all of the manure from their Tennessee Walking Horses into nutrient-rich compost.

We were tapped to create a brand around this product and get it to its people!

More: https://brandshepherd.com/eds-horse-farm-compost/

04/18/2026

Did you know Brand Shepherd has merch?
Now you do.
Get some → https://brand-shepherd.creator-spring.com/

04/01/2026

Your brand is 20 seconds from clarity.
→ 20 seconds to provide your brand name and URL.
→ No call. No calendar. No sales pitch. Just clarity.
→ We’ll do the work.

We analyze your brand’s positioning, audience alignment, and market differentiation, then deliver a written Brand Clarity Report straight to your inbox within 48 hours.

Get Your Free Brand Clarity Report
https://brandshepherd.com/brand-clarity-report/

03/25/2026

Every brand has blind spots and soft spots. Brand Shepherd reveals what they are, why they matter, and why outside perspective is the only real fix.

Listen to Episode 42 of Field Notes by Brand Shepherd on Substack, Spotify, or Apple Podcasts:

https://open.substack.com/pub/brandshepherd/p/blind-spots-and-soft-spots-in-brand?r=58ylnk&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

03/18/2026

Happy National Agriculture Week!

We have had the great honor of working with dozens of Ag brands throughout our 20+ years in business, and that is the topic for this week's Field Notes.

https://brandshepherd.com/ag-brand-strategy-three-things-brand-shepherd/

Brand Shepherd founder Dan Crask breaks down the three things his firm does for nearly every agricultural brand: brand clarity, mobile-first content delivery, and telling hard truths.

03/09/2026

Every major technology shift creates new roles. Think back through the last few decades: the desktop computer, the internet, mobile, and social media. Each one reshuffled the deck. Some existing roles evolved. Entirely new ones appeared out of nowhere.

AI is doing the same thing right now. And we’re still in the very early stages of it.

But here’s what I find strange: I haven’t heard anyone put a name to the new type of person that this era is calling forward. So I’m going to do that. Why not me?

The role is the Expert Generalist.

Listen now | Field Notes by Brand Shepherd #40

03/04/2026

We can stop the scroll for your brand, too.

Let's talk: brandshepherd.com

02/28/2026

3 Radical Ways to Face AI Through Your Brand’s Website
Field Notes by Brand Shepherd #39

In this week's episode, we propose 3 radical ways you can use your brand's website to face the rapid changes AI is bringing. These are not ways to combat or hide from AI; they are ways to face it, head-on.

Listen here below or on Apple Podcasts and Spotify:

https://open.substack.com/pub/brandshepherd/p/3-radical-ways-to-face-ai-through?r=58ylnk&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true