05/20/2026
Your brand is making an impression—whether you’re intentional about it or not. And at ESS, we see the same branding mistakes happen all the time.
Here are some of the biggest ones:
Inconsistent colors, fonts, and messaging
Using the wrong color palette or typography (or too many of both)
Trying to appeal to everyone instead of your ideal audience
Overcomplicating your visuals
Relying solely on AI to create your logo without a clear strategy
Strong branding is about more than just looking good. The right colors and typography shape perception, build trust, and make your business instantly recognizable.
Your brand isn’t just your logo—it’s your reputation. And in the small business world, that reputation matters.
That’s why our team is intentional, collaborative, and creative when it comes to building brands that actually work.
Ready to elevate yours? Let’s get started.
865-268-3994