10/05/2026
Most of us benefit from nonprofits more often than we realize.
New research found that only about 7% of Americans recognize that they use nonprofit services—even though nonprofits support everything from museums and scholarships to religious institutions, healthcare, education, and community programs.
That matters because when people don’t see the nonprofit behind the service, they may not understand what it takes to keep that work going.
Good work does not always speak for itself.
Nonprofits must help people understand:
• Who makes the work possible
• What it costs to serve the community
• What donations actually sustain
• What could be lost without continued support
Visibility is not vanity. It is part of sustaining the mission.
Help people see the work, understand its value, and recognize how they can become part of it.