G. Steve Jordan Films

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Steve Jordan films specializes in working with small to medium-size non-profits to help them engage with a wider audience by sharing short, compelling videos.

10/16/2026

INVITE THEM

Our nonprofit clients often assume that videos are useful vehicles for presenting the scientific basis which form the foundation of their mission and programs.

Unfortunately, people’s perceptions, right or wrong, are rarely altered without an initial emotional connection to the story driving the mission: Why do you do it? Why should I care?

That’s why our first order of business in producing short videos is to evoke an emotional connection in the viewer.

Award-winning director Christopher Nolan summed it up best:

“You can’t use films to tell people what to think. It never works. People just react against it. You have be purer about it. You can’t tell them what to think… but you can invite them to feel.”

09/17/2026

R.I.P Author Annie Dillard
April 30, 1945 – September 15, 2026

Every day is a god,
each day is a god,
and holiness holds forth in time.

I worship each god,
I praise each day splintered down,
splintered down and wrapped in time like a husk,
a husk of many colors spreading,
at dawn fast over the mountains split.

Annie Dillard, Holy the Firm

09/02/2026

… plus Product equals Brand.

05/29/2026

Spent an afternoon with the intrepid volunteers of the Columbia Land Conservancy who, in a very short time, planted dozens of ferns and shrubs adjacent to the wooden platform overlooking the spectacular High Falls of Columbia County.

04/06/2026

IT’S MAGIC – what is it about the beach that immediately engages the attention of children, like this group of kids at St. Pete beach…?

03/09/2026

"TELL ME A STORY"

This LinkedIn post by Amanda Smith is spot-on and echoes the advice we give our clients when producing short videos: lead with stories about the people you are helping.

"A small nonprofit had to raise $3,000 for new office chairs.

It was the most "boring" appeal they'd ever written. They sent it with low expectations.

It funded in 24 hours. Why?

They didn't ask for chairs.

They asked donors to give a domestic abuse survivor a dignified, comfortable place to sit while she met with her counselor for the first time.

The story wasn't about the furniture. It was about the person who would use it. It connected a tangible, simple item to a feeling of safety and respect. It proved that there are no boring fundraising campaigns. Only boring stories."

linkedin.com/in/amandagatessmith

02/04/2026

“OUR WORK IS THE BEST MARKETING” – is what many nonprofits tell themselves. Unfortunately, that is simply not true, as evidenced by so many of our clients referring to themselves as their community’s “best kept secret.”

If you have any doubts about this, do take a minute to read about what happened a few years ago along the Texas Arkansas border when, despite a boom in renewable energy projects accompanied by positive economic growth, voters, apparently unaware of how this occurred, failed to vote for the politicians responsible.

Though the article’s emphasis is primarily politics, it’s not hard to connect the dots and conclude that a major factor in the failure of voters to reward those who delivered results was due to an assumption that the results spoke for themselves.

We finally have an answer to the age-old question: “If a tree falls in the forest and no one hears it, does it make a sound?”

No… it does not.

01/22/2026

MLK PARADE - radiates enough energy to warm up an unseasonably chilly morning as it wends its way through downtown St. Petersburg, Florida on Monday… [parade music]

01/13/2026

HOLIDAY SNOWFALL - late last year finds residents and visitors alike enjoying the beauty of NYC's Central Park, including skating at Wollman Rink. [music]

01/02/2026

BEHIND THE SCENES - of the setup and breakdown of our New Years gig in Times Square

Address

116 West 72nd Street , Ste 15A
New York, NY
10023

Website

http://gstevejordanfilms.com/

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