Outthinker

Name: Outthinker
Address: 1440 Broadway, New York, NY, 10022, US
Telephone: +12123807919
Price range: $$$

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Outthinker is a growth strategy consulting firm committed to helping clients solve strategic problems See more at www.outthinker.com.

Outthinker is a growth strategy consulting firm committed to helping businesses, companies and
corporations solve problems that matter. We help managers, teams and business units rapidly reach
strategic clarity through a proprietary strategy process rooted in 10 years of research, facilitation of over
300 strategy sessions, and the training of over 5,000 executives. Our approach the
Outthinker
Process is
captured in our most recent book, "Outthink the Competition" (John Wiley) and draws on
three other business strategy books we have published. We serve midmarket
and Fortune 500
companies and corporations including Microsoft, Johnson & Johnson, Nestle/Purina, Citibank, and
others.

10/20/2026

A rainy Sunday in London. A little home store on Brompton Road.
And a tea kettle with a whistle, priced at $150.
Ron Johnson had just seen the Beetle and the iMac change what people expect from design. Then he looked at Target's highest-priced tea kettle: $9.99.
"I saw this world just changing before my eyes."
What are you seeing change that your category hasn't caught up to?

Full episode → https://youtu.be/C01BPESMh5o?si=2uF0pcJpXoCvniac

10/20/2026

The logic said no.
Malls were built for frequency: apparel, low-price, high-volume. Apple was selling a low-volume, high-price product.
Ron Johnson argued that's exactly where the customer Apple was going after wanted to be.
And the response: "I hate malls."
Then came the reason Apple changed its mind: "If we're in a mall, all we have to do is get them to walk 10 feet out of their way."
Where does your customer already spend their time?

Full episode → https://youtu.be/C01BPESMh5o?si=2uF0pcJpXoCvniac

10/19/2026

Target's kids' business grew 15% a year. Target overall grew about 14%.
Everyone said it was killing it.
Ron Johnson saw something else. Target was opening stores in suburbs, full of young families, and putting its marketing behind young moms. Children's should have been growing much faster.
"Just 'cause the numbers look good, it doesn't mean you're doing good."
What is your best-performing number hiding?

Full episode → https://youtu.be/C01BPESMh5o?si=2uF0pcJpXoCvniac

10/19/2026

"You could be different, but that doesn't mean better."
Ron Johnson on the trap of a label. Slap "unique" on a product and it's different. That doesn't make it worth more to the customer.
His test for his teams: "Prefer is different and better."
Which of your differentiators would a customer actually prefer?

Full episode → https://youtu.be/C01BPESMh5o?si=2uF0pcJpXoCvniac

10/18/2026

Teams don't get smarter by adding people. They get smarter by hearing them.
Caroline Webb's research: teams where more people actually speak up perform better as a group — not because of who's in the room, but because more of what's in the room gets said.
The risk: a few voices dominate, and everything sitting at the back of someone's mind never makes it to the table.
Who hasn't spoken up in your last three meetings?

Full episode → https://youtu.be/WvxOO3N0jxg?si=l4AMQUzsRIlHnNRm

10/16/2026

Before you announce anything to your team, answer this first.
Caroline Webb calls it the "me" frequency: how does this affect me, why does this make my work better or more interesting?
Leaders jump straight to the "us" — what it means for the company, for customers — and skip the question the person listening actually wants answered first.
Next time you make an announcement, which frequency are you leading with?

Full episode → https://youtu.be/WvxOO3N0jxg?si=l4AMQUzsRIlHnNRm

10/15/2026

Ask Caroline Webb to define strategy, and she skips the frameworks.
"Being as clear and principled about what you do not do as you are about what you do do."
It's not just how you run a company. It's how you manage your own time, energy, and attention.
What's on your not-do list?

Full episode → https://youtu.be/WvxOO3N0jxg?si=l4AMQUzsRIlHnNRm

10/15/2026

Clarity is a gift. Most leaders skip giving it.
Caroline Webb on the leaders who say "I wish people would just be more proactive" — without ever explaining what that actually looks like.
People aren't unclear because they're not paying attention. They're unclear because no one defined the "from" and the "to."
What have you asked your team for lately — without saying what it actually looks like?

Full episode → https://youtu.be/WvxOO3N0jxg?si=l4AMQUzsRIlHnNRm

10/14/2026

Three words that change how every disagreement goes.
Caroline Webb's fix for the moment someone says something you instantly disagree with: don't shut it down.
"Tell me more. What makes you say that?"
It buys you a beat. It moves you from defensive to curious.
Try it in your next disagreement — even the small ones.

Full episode → https://youtu.be/WvxOO3N0jxg?si=l4AMQUzsRIlHnNRm

10/14/2026

Your brain is already picking a side — before you've looked at the evidence.
Economist Caroline Webb's point: we only have a tiny amount of conscious attention, and it naturally goes toward whatever already matches what we're thinking.
If you already have a take, you'll find proof everywhere that you're right.
What's the last opinion you never actually tested?

Full episode → https://youtu.be/WvxOO3N0jxg?si=l4AMQUzsRIlHnNRm

Address

1440 Broadway
New York, NY
10022

Telephone

+12123807919

Website

http://www.outthinker.com/

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