Landon Rhodes

09/14/2026

You might not be losing clients because your videos aren’t good enough.

You might be losing them because someone else can show them how their content is making money.

Learning paid advertising and tracking lets you connect your videos to actual leads and revenue. And when you can do that, you become a lot harder to replace.

You already have the storytelling and production skills. Now it’s about adding the skills that help your clients get results.

09/11/2026

After 10 years in video, there are a few things I wish someone had told me sooner.

You don’t need more gear. You don’t need to constantly chase more clients. And you definitely don’t need to spend your life jumping from one project to the next.

The real shift is learning how to help your clients grow.

When you can create content, run ads, and actually help a business generate more leads and revenue, you stop being just a videographer. You become a growth partner.

And that changes everything about how you build your business.

09/10/2026

Most videographers think they need more clients to get to $20K months.

But that’s not really the problem.

The real opportunity is learning how to get your clients results.

When you can create the content, run the ads, and actually help a business generate more leads and revenue, you become a lot harder to replace.

You’re no longer just the person they hire to make videos. You become someone they rely on to help grow the business.

And that’s the shift that can completely change the way you run your business.

09/01/2026

Your business is cooked if you don’t do this.

09/01/2026

$20 lead might actually be costing you $200

Here’s why:

If you’re spending $10–$30 to start a conversation, but only about 1 in 10 conversations turns into an appointment, your actual cost per appointment can be dramatically higher.

That’s why looking at cost per lead alone can be misleading.

You need to track the entire funnel from conversation → appointment → sale.

The number that looks cheap at the top of the funnel might be very different at the bottom.

08/31/2026

Why 100,000 High-Value Viewers Can Beat 10 Million Views

Not all views are created equal.

You could get millions of views from people who have zero interest in buying anything from you or you could build a smaller audience made up of people with money, influence, and a real need for what you sell.

That’s why quality of viewer matters.

A highly targeted audience can generate higher CPMs, better opportunities, and far more revenue than massive amounts of low-value traffic.

The goal isn’t always to get more people watching. It’s to get the right people watching.

08/30/2026

How to Make Clients Stay by Proving Their ROI

If your clients can’t clearly see the ROI, they’ll eventually question why they’re paying you. Don’t just show them leads, clicks, appointments, or ad performance.

Track the actual revenue they generated. Add up everything they paid you, compare it to the revenue they produced, and show them their overall return.

When a client can look at the numbers and clearly see, “I made way more than I paid,” continuing to work with you becomes a no-brainer.

The best way to retain clients is to make your value impossible to ignore.

08/29/2026

Stop Killing Ads Too Early: The 3X Rule for Testing

When you launch a new advertising funnel, you can’t expect it to immediately hit your target cost per result. You need enough data and spend to actually validate the funnel.

That’s why experienced media buyers are willing to spend 2–3X their target cost per result during the testing phase.

The goal isn’t to avoid spending money.

The goal is to spend enough to find out what actually works.

Don’t confuse an expensive test with a failed campaign.

05/24/2026