08/20/2026
It is happening everywhere. And it is happening right here in our own backyard. Right here in Orcutt. Retail is dying. And we are killing it. Every time we don’t shop local first. Every time we conveniently pick up our phone to order a gift or something for ourselves, our home, our workplace. We order online because it is EASY when we COULD have found and bought locally.
Talking with my friend, Wendy Steller, (who owns Steller Boutique and Deja Vu Antique Mall in Orcutt), I learned yesterday that Deasee’s boutique has closed. And that Company’s Coming and Victorian Stained Glassworks may be closing.
Why should we care? Because online platforms, like Amazon, do NOT support us. They do not pay local taxes which support our local community. When the local sales taxes shrink, so do our local services. Further, the PEOPLE that run these businesses support our community! When is the last time that Amazon donated to your child’s baseball team? When did Amazon support your local charity, church, or club? Never!
Beyond that, many of us, including me, ENJOY the shopping activity as a social and family time spent together. I have so many wonderful memories of taking my once-young daughter, Bella, (and her friends) shopping! We would make a day of it! What fun we had! Walking around from shop to shop, laughing, finding treasures. You can’t do what we did together if you only shop online! Online shopping is usually a SOLITARY activity, not a social one.
When you shop local you also get the benefit of seeing and feeling the prospective product. Have you ever ordered online only to be disappointed when you opened the package to see what you ACTUALLY got??
Don’t get me wrong. There is a time and a place for online shopping. Some things cannot be found locally. All I am saying is this:
Please SHOP LOCAL FIRST. Before we—you and me—kill what is left of the shrinking retail businesses.
By the way, THANK YOU to the local community for supporting my retail service business: HERITAGE HOUSE SALES. We have been conducting estate sales and liquidating personal property for the last 40 years and we have seen our business grow thanks to your loyal support.
Thank you for reading this. I want to give a shout-out to all the hard-working local business folks—including Mark (Steller’s Cellars) and Wendy Steller. They deserve our support and our patronage.