05/29/2026
There is a new Era in our Company.
Learn more here: www.thecareybrand.com
OUR VISION
We are building a platform where athletes, operators, franchise owners, blue-collar business leaders, and entrepreneurs can learn from one another, build relationships, and create opportunities together.
At the center of everything is a simple belief: ownership changes lives.
Whether it's helping an athlete find the right franchise opportunity, helping a home care company scale, supporting a growing brand, or sharing the story of a business owner making an impact, the goal remains the same.
Help good people build valuable businesses, create meaningful opportunities, and leave something behind that lasts.
EVOLVING BEYOND SERVICES
For many years, Carey & Co has helped businesses grow through strategy, partnerships, positioning, leadership, and business development. That work will always remain an important part of what we do because helping good people build successful businesses is at the core of who we are.
At the same time, we've learned something that many consultants eventually discover. Traditional consulting creates value for clients, but it doesn't always create long-term value for the consulting company itself. A consultant can spend years helping a business scale, increase revenue, expand locations, improve operations, and build enterprise value. Yet when the engagement ends, the consultant often walks away with little participation in the upside they helped create.
While clients build assets, consulting firms often remain dependent on the next project, the next client, and the next engagement.
A DIFFERENT APPROACH
As Carey & Co continues to grow, we want to create greater alignment between the success of our clients and the success of our company.
In some situations that may mean traditional consulting relationships. In others, it may mean strategic partnerships, revenue-sharing opportunities, advisory relationships, franchise ownership, equity participation, or long-term growth partnerships where everyone benefits from the value being created.
Our goal is not simply to advise businesses from the sidelines. Our goal is to help build businesses, participate in opportunities we believe in, and create long-term value alongside the people we support.
BUILDING WITH, NOT JUST FOR
Some of the most successful companies in the world were not built solely through fees. They were built through ownership.
We believe there is tremendous opportunity in helping great operators, founders, athletes, franchise owners, and entrepreneurs scale businesses while also participating in the growth we help create.
That doesn't mean chasing every opportunity. It means identifying strong concepts, proven operators, and businesses with real potential, then finding ways to contribute beyond traditional consulting.
Sometimes that may be through introductions.
Sometimes through strategy.
Sometimes through media and visibility.
Sometimes through partnerships.
And occasionally through ownership.
THE LONG-TERM VISION
The future of Carey & Co is not simply providing services.
It is creating a platform where services, partnerships, media, franchising, business development, and ownership work together.
We want to continue helping businesses grow, but we also want to build assets, participate in opportunities, and create long-term value that extends beyond client engagements.
The goal is to move from being solely a service provider to becoming a true growth partner, investor, operator, and owner when the right opportunities present themselves.
Because at the end of the day, some of the greatest wealth is not created through fees.
It's created through ownership.
WTF MEDIA
More Than Content
WTF Media serves as the marketing, content, and relationship-building division of Carey & Co.
While Carey & Co focuses on helping clients scale through strategic partnerships, franchise development, fractional leadership, and growth initiatives, WTF Media exists to document the people, businesses, and opportunities behind those journeys.
The Purpose
Through the ABCFW Show, ABCFW Magazine, interviews, articles, newsletters, events, and social media content, we create a platform dedicated to ownership, entrepreneurship, and business growth.
Rather than focusing on celebrity culture or headlines, we focus on the people building businesses, creating opportunities, and generating long-term value.
The Business Strategy
WTF is not separate from Carey & Co. It is one of the ways we market the company, develop relationships, create credibility, and stay connected to the industries we serve.
Every interview creates a relationship.
Every story creates visibility.
Every feature creates credibility.
Over time, those relationships become opportunities.
