BrainDo

05/21/2026

In this clip from Marketing Roundtable, Ben Yurchak explains why the best customer insights come from asking the right questions at the right moment.

Check out the full episode on YouTube and all major podcast platforms.
Watch here: https://youtu.be/OPgTXVc9Qxs

05/15/2026

In this clip from Marketing Roundtable, Ben Yurchak explains how a simple personalization test led to a 2x lift in purchases.

By using a short arrival survey to understand what users actually cared about most, his team was able to pre-filter product offerings and reduce decision anxiety. This helped customers feel more confident in their choices and dramatically improved conversion rates.

Check out the full episode on YouTube and all major podcast platforms.
Watch here: https://youtu.be/OPgTXVc9Qxs

04/30/2026

Thank you to all who attended our Philly Analytics event last night, and a huge shout out to Brian M. Green for his insightful presentation on GEO! If you missed it, please join our Philly Analytics group on LinkedIn for future events which will be announced soon.

Join here: https://www.linkedin.com/groups/2003841/

04/24/2026

In this clip from Marketing Roundtable, Ben Yurchak & Brian Cosgrove share why bringing engineering-level rigor into marketing can be a true competitive advantage.

From measurement and precision to structured decision-making, applying an engineering mindset can transform how marketers approach data, strategy, and optimization.

Check out the full episode on YouTube and all major podcast platforms. Watch here: https://youtu.be/OPgTXVc9Qxs?si=SgApKk-NZ-4lxFvB

03/20/2026

In this clip from Marketing Roundtable, Sarathkumar Nallusamy shares how AI is leveling the playing field, giving marketers and analysts the power to solve problems without deep coding expertise.

Check out the full episode on YouTube and all major podcast platforms.
Watch here: https://lnkd.in/e8vkbDYe

03/18/2026

In this clip from Marketing Roundtable, Sarathkumar Nallusamy discusses the most important skill you need when working in analytics: asking the right questions.

Check out the full episode on YouTube and all major podcast platforms.
Watch here: https://lnkd.in/e8vkbDYe

02/26/2026

Thank you to everyone who attended our event last night with DataPhilly and Mindstone. We had some great discussions about AI from Tony Siu and Ben Morss.

Be sure to mark your calendar for March 25th - our next event at the BrainDo Office will be Revamping Digital Measurement to Maximize Actionability with Ben Yurchak!

02/12/2026

New on Marketing Roundtable: We sit down with Sarathkumar Nallusamy, supply chain data scientist and entrepreneur, to explore how backend systems quietly power front-end growth.

Throughout the conversation, Sarathkumar unpacks what decision science really means beyond coding, and why asking better questions often matters more than writing better algorithms. He reflects on his time at IBM, Staples, American Eagle’s logistics division, and beyond, revealing how inventory optimization, predictive maintenance, and transportation modeling shape the customer experiences we see on the surface.

Watch now on YouTube, or listen on all major podcast platforms: https://youtu.be/lGDENGOpDGU

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Sarathkumar Nallusamy, supply chain data scientist and entrepreneur, to explore h...

02/05/2026

The team had a blast celebrating BrainDo's 13th Anniversary by cooking some delicious meals together. Thank you for hosting us Hudson Table, and cheers to another year! 🎉

01/22/2026

In this clip from Marketing Roundtable, Josh Silverbauer unpacks how a classic philosophical thought experiment became an allegory for modern marketing. What’s true right now doesn’t stay true forever, which is why anticipating change is just as important as reacting to it.

Check out the full episode on YouTube and all major podcast platforms.

Watch here: https://youtu.be/OaF21U5Dgxg