08/31/2026
Nobody warns you about the year.
You file. It feels good. You finally did the responsible thing.
Then the USPTO takes about seven months just to look at it the first time. Roughly thirteen to finish.
And here's what I see happen in that stretch — people go quiet on their own brand. They stop pushing the name. They wait to see if it's "official" before they build anything on it.
That's backwards. You already claimed it. You're already in line. That's the moment to build.
Which is why September's trademark clients get 30 days in The Brand Room — group coaching and a 1:1 brand strategy call — so the year your file sits at the USPTO isn't a year you sit still.
Four spots left. Link in bio.
Registration is determined by the USPTO; no result is guaranteed.