LeadValets

LeadValets We help one plumbing or HVAC company per service area own Google, Maps & AI search Meet JB, Your HVAC Growth Partner

Howdy, folks! Simple.

I'm JB, a seasoned sales and marketing expert with a passion for helping HVAC companies soar to new heights. At 57, I've weathered the storms of the business world and emerged stronger, wiser, and more determined than ever to be your trusted growth partner. A Tale of Experience and Expertise

With decades of experience under my belt, I've seen it all - the highs, the lows, and everything in betwee

n. From crafting compelling marketing strategies to closing those game-changing deals, I've honed my skills to perfection. Your Success Is My Mission

My mission? To work hand in hand with HVAC companies like yours, guiding you through the maze of sales and marketing, and helping you unlock your full potential. Together, we'll turn challenges into opportunities and dreams into reality. Let's Write Your Success Story

So, if you're ready to take your HVAC business to the next level, look no further. I'm here to listen, learn, and lead you towards success. Let's write your success story together - one chapter at a time.

Make the next step obvious.Proof should reduce friction, not create another research project for the buyer.Check whether...
08/31/2026

Make the next step obvious.

Proof should reduce friction, not create another research project for the buyer.

Check whether your profile makes the action clear and easy to take.

Jonathan Floyd, Founder & President, LeadValets. St. Louis. 314-561-7101.
Written with AI as the framework, edited, developed and fact-checked by Jonathan Floyd.

Proof has a buyer.Match the evidence to the question. A review may answer trust. A service list may answer fit. A locati...
08/30/2026

Proof has a buyer.

Match the evidence to the question. A review may answer trust. A service list may answer fit. A location may answer availability.

Audit each proof element against the doubt it needs to remove.

Jonathan Floyd, Founder & President, LeadValets. St. Louis. 314-561-7101.
Written with AI as the framework, edited, developed and fact-checked by Jonathan Floyd.

A score should start a conversation.The useful question is not only what is missing. It is what the missing proof costs ...
08/29/2026

A score should start a conversation.

The useful question is not only what is missing. It is what the missing proof costs at the decision point.

Run the free AEO Grader and turn the result into a practical next step.

Jonathan Floyd, Founder & President, LeadValets. St. Louis. 314-561-7101.
Written with AI as the framework, edited, developed and fact-checked by Jonathan Floyd.

The first claim sets the frame.If the buyer wants to know whether you solve a specific problem, a broad authority claim ...
08/28/2026

The first claim sets the frame.

If the buyer wants to know whether you solve a specific problem, a broad authority claim may arrive too early.

Test the first line against buyer intent before celebrating the ranking.

Jonathan Floyd, Founder & President, LeadValets. St. Louis. 314-561-7101.
Written with AI as the framework, edited, developed and fact-checked by Jonathan Floyd.

Build the answer before the ask.The call comes after confidence. Give the buyer enough proof to understand the fit befor...
08/27/2026

Build the answer before the ask.

The call comes after confidence. Give the buyer enough proof to understand the fit before you request the next action.

Use the Search Authority Guide to check the bridge from proof to call.

Jonathan Floyd, Founder & President, LeadValets. St. Louis. 314-561-7101.
Written with AI as the framework, edited, developed and fact-checked by Jonathan Floyd.

More traffic is not the finish line.The decision is. If the visitor arrives and still cannot tell whether you solve the ...
08/26/2026

More traffic is not the finish line.

The decision is. If the visitor arrives and still cannot tell whether you solve the problem, visibility has not done its full job.

Review the first decision your profile asks the buyer to make.

Jonathan Floyd, Founder & President, LeadValets. St. Louis. 314-561-7101.
Written with AI as the framework, edited, developed and fact-checked by Jonathan Floyd.

Specific beats impressive.Say what the buyer can verify. Replace broad praise with clear service, place, process, or out...
08/25/2026

Specific beats impressive.

Say what the buyer can verify. Replace broad praise with clear service, place, process, or outcome evidence that has a source behind it.

Use the Search Authority Guide to tighten your next claim.

Jonathan Floyd, Founder & President, LeadValets. St. Louis. 314-561-7101.
Written with AI as the framework, edited, developed and fact-checked by Jonathan Floyd.

What would make you call?Use that question to audit the profile. Look for clear value, trust signals, offer clarity, an ...
08/24/2026

What would make you call?

Use that question to audit the profile. Look for clear value, trust signals, offer clarity, an obvious next step, and anything that creates hesitation.

Run the free AEO Grader and find the friction.

Jonathan Floyd, Founder & President, LeadValets. St. Louis. 314-561-7101.
Written with AI as the framework, edited, developed and fact-checked by Jonathan Floyd.

Your profile is part of the sales process.It should answer four questions before anyone picks up the phone: what you sol...
08/24/2026

Your profile is part of the sales process.

It should answer four questions before anyone picks up the phone: what you solve, where you work, what to expect, and how to act.

If the buyer has to search for one of those answers, the handoff is already harder.

Run the free AEO Grader.

Jonathan Floyd, Founder & President, LeadValets. St. Louis. 314-561-7101.
Written with AI as the framework, edited, developed and fact-checked by Jonathan Floyd.

Your GBP is a sales page.Treat every field like a decision point. The category, services, photos, reviews, hours, and co...
08/23/2026

Your GBP is a sales page.

Treat every field like a decision point. The category, services, photos, reviews, hours, and contact path all shape the next move.

Audit the profile from the buyer’s side of the screen.

Jonathan Floyd, Founder & President, LeadValets. St. Louis. 314-561-7101.
Written with AI as the framework, edited, developed and fact-checked by Jonathan Floyd.

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St. Louis, MO
63118

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Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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+13145617101

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