04/07/2026
𝐒𝐚𝐚𝐒 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐄𝐯𝐞𝐫𝐲 𝐈𝐒𝐎 𝐒𝐡𝐨𝐮𝐥𝐝 𝐊𝐧𝐨𝐰!
MRR, churn, and LTV aren't just for software companies. Understanding these metrics helps ISOs evaluate SaaS leasing opportunities and forecast revenue.
1️⃣ MRR (Monthly Recurring Revenue): The predictable income from bundled SaaS subscriptions. Track it monthly to see your growth trajectory.
2️⃣ Churn: Merchants who cancel. Low churn means strong relationships and reliable income. High churn means something needs fixing.
3️⃣ LTV (Lifetime Value): What a merchant pays you over the entire relationship. POS leasing + SaaS residuals = higher LTV.
ISOs who understand these metrics make smarter decisions about which verticals to target and which merchants to prioritize.
𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐰𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐄𝐋𝐆.