14/10/2026
Our little team are so bluddy proud to support the launch of The Rebuild, the new white paper from Humans of Purpose, out today.
When it comes to ideal clients, Melanie Greblo and her team sit right in Odette and Co's sweet spot, tenacious, clever and always willing to stick their necks out for women who deserve better.
As a Certified B Corp community and marketing consultancy, Humans of Purpose also run a not-for-profit, Humans of Purpose Academy, that builds digital careers for women facing complex barriers to employment, particularly survivors of domestic and family violence.
Since opening in 2023, Humans of Purpose has directly employed 33 women survivors of DFV and paid almost $1 million in wages.
Odette & Co led the research and development of the white paper alongside industry leaders, and today thanks to the wild hustle of bella, The Rebuild is just about everywhere including ABC Radio news bulletins, ABC News Online, 45 mentions across the Nine network, 12 News Corp titles, and 103 titles via AAP, with lots more coverage in the pipeline.
The Rebuild sets out five recommendations to close the gap between crisis response and long-term recovery:
- Dedicated research funding to map employment pathways within the DFV ecosystem.
- Industry-led good employer practice, backed by expanded government reporting.
- A national employer compact for DFV-safe employment.
- A small business DFV capability incentive.
- Funded voluntary pathways to safe, secure and sustainable employment.
As business leaders and decision makers, we all have a role to play in improving the recovery DFV survivors face.
Huge congratulations to Nicole Sergi leading a monster research project and to the rest of our beautiful team who have wrangled and pitched their hearts out. Bravo team, Emm Moss, Penny Potter, Melinda Durston and Ruby Foggo, you're all bluddy extraordinary!
Extra special thanks has to go to all of the generous industry leaders, this work isnt easy but meeting the kind and bluddy hard working (mostly) women on the frontline, gives me hope that the future will be so much brighter for those that walk this path.