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Odette & Co Storytelling for social change. PR retainers, mentoring and training for social and environmental justice.
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If Byron Writers Festival is Christmas, then this weekend has to be… Easter? Whatever it is, I’ve got a frothy day of br...
14/10/2026

If Byron Writers Festival is Christmas, then this weekend has to be… Easter? Whatever it is, I’ve got a frothy day of brain food scheduled at Canberra Writers Festival and I’d love to see you there.

I’ve shared my Saturday picks (sadly I was too late for a bunch of the banger policy sessions), plus a couple o’ tips from a writers festival tragic:

Study the program. Seriously, get your head around it ahead of time, because there is SO MUCH ON.

Book the big names early. This one’s Canberra-specific: the headline sessions sell out, so lock those in early.

Plan for 70%. Leave plenty of buffer for stumbling into a session, because you’ll almost certainly be delighted by what you hear.

You don’t need grey hair to go. (Although gang, I AM excited to be looking a lil more legit with my emerging greys!) Younger generations too often skip out on writers festivals, IDK why the young whippersnappers aren’t jumping out of their skin to hear some of the most interesting, creative and smart people in the country.

Don’t tell anyone I said this… but you don’t need to have read the books either. Half the time I haven’t heard of the authors, let alone read their work, and that’s the joy of it. It’s all about discovery. That said, DO support the writers and buy a book if you can. Even one book counts, and an hour with these amazing humans might send you off to find their podcast or audiobook. At the very least you’ll walk away with a delicious lil nugget of insight.

Bring a notebook (or your notes app). I write profusely during sessions. I can barely read my handwriting afterwards, but the scribbles give me ideas and inspiration for months.

It’s okay to go solo! As a needy extrovert this is a curveball for me… but when you can’t really yap anyway, it’s the perfect excuse to take yourself on a solo date.

I’m a little bit excited to be back in Canberra, revisiting the halls where I nervously delivered my stump speech a couple of years ago!

If you’re in the hood, come say hi!

Our little team are so bluddy proud to support the launch of The Rebuild, the new white paper from Humans of Purpose, ou...
14/10/2026

Our little team are so bluddy proud to support the launch of The Rebuild, the new white paper from Humans of Purpose, out today.

When it comes to ideal clients, Melanie Greblo and her team sit right in Odette and Co's sweet spot, tenacious, clever and always willing to stick their necks out for women who deserve better.

As a Certified B Corp community and marketing consultancy, Humans of Purpose also run a not-for-profit, Humans of Purpose Academy, that builds digital careers for women facing complex barriers to employment, particularly survivors of domestic and family violence.

Since opening in 2023, Humans of Purpose has directly employed 33 women survivors of DFV and paid almost $1 million in wages.

Odette & Co led the research and development of the white paper alongside industry leaders, and today thanks to the wild hustle of bella, The Rebuild is just about everywhere including ABC Radio news bulletins, ABC News Online, 45 mentions across the Nine network, 12 News Corp titles, and 103 titles via AAP, with lots more coverage in the pipeline.

The Rebuild sets out five recommendations to close the gap between crisis response and long-term recovery:
- Dedicated research funding to map employment pathways within the DFV ecosystem.
- Industry-led good employer practice, backed by expanded government reporting.
- A national employer compact for DFV-safe employment.
- A small business DFV capability incentive.
- Funded voluntary pathways to safe, secure and sustainable employment.

As business leaders and decision makers, we all have a role to play in improving the recovery DFV survivors face.

Huge congratulations to Nicole Sergi leading a monster research project and to the rest of our beautiful team who have wrangled and pitched their hearts out. Bravo team, Emm Moss, Penny Potter, Melinda Durston and Ruby Foggo, you're all bluddy extraordinary!

Extra special thanks has to go to all of the generous industry leaders, this work isnt easy but meeting the kind and bluddy hard working (mostly) women on the frontline, gives me hope that the future will be so much brighter for those that walk this path.

Why yes it is another very proud post about this project, but why the heck not!?Fatigued, elated and hit by a truck has ...
14/10/2026

Why yes it is another very proud post about this project, but why the heck not!?

Fatigued, elated and hit by a truck has got to be one of the best ways to describe the post launch high from Humans of Purpose Academy launch of The Rebuild last night.

Huge thanks to the generosity of the our incredibly talented report experts and advisors, the stunningly emotional keynote from Amy Remeikis 😴🤷‍♀️ and the panel discussion hosted by Tarla Lambert-Patel between Melanie Greblo, Jess Hill and Jane Gilmore

And wow, what a dynamic and powerful performer, ME Maryellen is - watch this space!

Seeing the labour of love that is wrangling a whitepaper over six months in print, poured over by some of the industry's brightest minds, dissected over a panel and the sparks of new relationships, ideas and paths forward for those leaving DFV has left me deeply satisfied and proud.

I bluddy love our work, our clients, I'm so grateful for the deeply rewarding nature of what we have the privaledge to do, and the flippin clever team who brings this work to life.

Thank you bella for your expertise and dilligence, Nicole Sergi for your wisdom and determination and Melanie Greblo...you've been nothing but a dream to work with.

And again, if you havent already downloaded the report, and taken your own steps forward to playing a role in creating safer workplaces for survivors to rebuild - then now is a very good time to do that.

07/10/2026

Huge congrats to wonderful Melanie Greblo, CEO of Humans of Purpose this morning discussing the findings of The Rebuild on Today Extra and the essential role employers and government must play in the recovery from DFV.

August lessons, life lessons, always the same…slow down 😔 but when life is so full of fabulous events, interesting peopl...
31/08/2026

August lessons, life lessons, always the same…slow down 😔 but when life is so full of fabulous events, interesting people and brilliant work, it’s kinda hard!

What even is my life?! I will forever be grateful for the wildly wonderful things I get to do in my work. What a bluddy ...
15/08/2026

What even is my life?! I will forever be grateful for the wildly wonderful things I get to do in my work. What a bluddy dream! Thank you Byron Bay Guide & What’s On and Byron Writers Festival - and bluddy well done Zali Spinner!

Now…I must sleep.

02/08/2026

Lived experience can be an extraordinary catalyst for change. But too often, advocates are expected to keep proving their authority by returning to the most painful parts of their lives.

The first interview becomes another interview. Then a panel, a podcast, a fundraiser and a social post. Before long, you’re publicly recognised for what happened to you, while years of research, leadership and systems knowledge remain almost invisible.

Ethical storytelling is not only about making an individual disclosure safer. It is also about building a pathway beyond disclosure.

That means helping lived-experience advocates become recognised as policy thinkers, campaign strategists, researchers, leaders and subject-matter experts.

It means investing in white papers, data, submissions, coalitions and creative activations.

It also means making space for a life beyond advocacy. Friends, nature, hobbies, rest and conversations that have absolutely nothing to do with reform necessary distractions from the work.

Your story might be where your advocacy began. It does not have to be the central focus of your work forever.

23/07/2026

Stories we are damn proud of.

Earlier this year, O&C travelled across Australia to interview and photograph some of the most extraordinary humans we have ever met.

Future leaders. Social impact innovators. Academics. Scientists. People using their intelligence, curiosity and life’s work to protect our oceans, bushfire management, strengthening our communities, advancing research and help build a better future for Australia.

They are some of the country’s brightest minds. But moreover they’re some of the most thoughtful and kind humans.

To mark a decade of impact, O&C curated One Thousand, a zine featuring 12 Westpac Scholars and offering a glimpse into the wider community of 1,000 scholars supported through more than $100 million in investment by the Westpac Scholars.

A huge thank you to Amy Lyden for her wisdom and trust, and to Kate Semrau for her extraordinary dedication and fun in bringing this project to life.

Editorial Director: Odette Barry
Editor: Nicole Sergi
Sub Editor: Kelly Poynter
Photographer: Anna Hutchcroft
Design: Lucy Tann

I have spent many years trying to figure out how we navigate algorithms and a media landscape obsessed with trauma p**n,...
15/07/2026

I have spent many years trying to figure out how we navigate algorithms and a media landscape obsessed with trauma p**n, alongside, our clients working in the not for profit and social enterprise space dependent on lived experience testimony…and the fallout when people have to relive their darkest moments to advocate.

It’s such a difficult tension as a publicist. We know what works for media, but it isn’t always the right thing to do.

We never want to overstep with our pitching, to be too instructive and yet when it comes to turning a light on people who have lived through domestic violence, experienced homelessness or navigated the throws of addiction, we have a moral duty to protect how their stories are told.

Thanks to many generous journalists, editors, producers, survivors and advocates…as well as many many hours of conversation, I’ve been building an ethical storytelling framework that supports us as publicists to understand the risks we need to mitigate, that help advocacy organisations understand both the protections they need to put in place for their clients, and to help advocacy organisations understand the expectations across media.

This has resulted in a set of guidelines for advocates, publicists, media organisations and journalists to protect those who are brave enough to share their stories.

It has been such an honour to investigate these ideas. I’m so grateful for the time that so many people have given me that have informed this body of work and I’m really excited to bring this to the stage at Global Impact Summit alongside two women whose work I really admire and who’s curious and kind thinking is put to work every day telling stories across some of Australia’s biggest platforms.

I would love to see you at Global Impact Summit. I’ll be chatting with The Imperfects exec producer and partner at Bridget Northeast and Laura Francis-Mathers managing editor at Sunrise on Thursday 6 August.

See you there?

What even is this beautiful life? So damn grateful to have the opportunity to bring gloriously clever humans to this reg...
03/07/2026

What even is this beautiful life?

So damn grateful to have the opportunity to bring gloriously clever humans to this region, to work alongside kind, intelligent and motivated people, and to live in this region of abundantly nourishing nature.

The world - climate and politics in particular - can wholeheartedly break your heart some days …but today, I’m in the ‘we are gonna be alright’ energy.

We are so damn lucky.

Address

Marblewood Place
Bangalow, NSW
2479

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+61415852484

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