What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Odette & Co

Name: Odette & Co
Address: Marblewood Place, Bangalow, NSW, 2479, AU
Telephone: +61415852484
Rating: 5

Founded by Odette Barry, Odette & Co offer PR mentoring and training for small businesses and PR pro
(2)

31/08/2026

August lessons, life lessons, always the same…slow down 😔 but when life is so full of fabulous events, interesting people and brilliant work, it’s kinda hard!

15/08/2026

What even is my life?! I will forever be grateful for the wildly wonderful things I get to do in my work. What a bluddy dream! Thank you Byron Bay Guide & What’s On and Byron Writers Festival - and bluddy well done Zali Spinner!

Now…I must sleep.

02/08/2026

Lived experience can be an extraordinary catalyst for change. But too often, advocates are expected to keep proving their authority by returning to the most painful parts of their lives.

The first interview becomes another interview. Then a panel, a podcast, a fundraiser and a social post. Before long, you’re publicly recognised for what happened to you, while years of research, leadership and systems knowledge remain almost invisible.

Ethical storytelling is not only about making an individual disclosure safer. It is also about building a pathway beyond disclosure.

That means helping lived-experience advocates become recognised as policy thinkers, campaign strategists, researchers, leaders and subject-matter experts.

It means investing in white papers, data, submissions, coalitions and creative activations.

It also means making space for a life beyond advocacy. Friends, nature, hobbies, rest and conversations that have absolutely nothing to do with reform necessary distractions from the work.

Your story might be where your advocacy began. It does not have to be the central focus of your work forever.

23/07/2026

Stories we are damn proud of.

Earlier this year, O&C travelled across Australia to interview and photograph some of the most extraordinary humans we have ever met.

Future leaders. Social impact innovators. Academics. Scientists. People using their intelligence, curiosity and life’s work to protect our oceans, bushfire management, strengthening our communities, advancing research and help build a better future for Australia.

They are some of the country’s brightest minds. But moreover they’re some of the most thoughtful and kind humans.

To mark a decade of impact, O&C curated One Thousand, a zine featuring 12 Westpac Scholars and offering a glimpse into the wider community of 1,000 scholars supported through more than $100 million in investment by the Westpac Scholars.

A huge thank you to Amy Lyden for her wisdom and trust, and to Kate Semrau for her extraordinary dedication and fun in bringing this project to life.

Editorial Director: Odette Barry
Editor: Nicole Sergi
Sub Editor: Kelly Poynter
Photographer: Anna Hutchcroft
Design: Lucy Tann

15/07/2026

I have spent many years trying to figure out how we navigate algorithms and a media landscape obsessed with trauma p**n, alongside, our clients working in the not for profit and social enterprise space dependent on lived experience testimony…and the fallout when people have to relive their darkest moments to advocate.

It’s such a difficult tension as a publicist. We know what works for media, but it isn’t always the right thing to do.

We never want to overstep with our pitching, to be too instructive and yet when it comes to turning a light on people who have lived through domestic violence, experienced homelessness or navigated the throws of addiction, we have a moral duty to protect how their stories are told.

Thanks to many generous journalists, editors, producers, survivors and advocates…as well as many many hours of conversation, I’ve been building an ethical storytelling framework that supports us as publicists to understand the risks we need to mitigate, that help advocacy organisations understand both the protections they need to put in place for their clients, and to help advocacy organisations understand the expectations across media.

This has resulted in a set of guidelines for advocates, publicists, media organisations and journalists to protect those who are brave enough to share their stories.

It has been such an honour to investigate these ideas. I’m so grateful for the time that so many people have given me that have informed this body of work and I’m really excited to bring this to the stage at Global Impact Summit alongside two women whose work I really admire and who’s curious and kind thinking is put to work every day telling stories across some of Australia’s biggest platforms.

I would love to see you at Global Impact Summit. I’ll be chatting with The Imperfects exec producer and partner at Bridget Northeast and Laura Francis-Mathers managing editor at Sunrise on Thursday 6 August.

See you there?

03/07/2026

What even is this beautiful life?

So damn grateful to have the opportunity to bring gloriously clever humans to this region, to work alongside kind, intelligent and motivated people, and to live in this region of abundantly nourishing nature.

The world - climate and politics in particular - can wholeheartedly break your heart some days …but today, I’m in the ‘we are gonna be alright’ energy.

We are so damn lucky.

18/06/2026

If there’s one thing I have learned over 6+ years teaching brands how to DIY their PR, it’s that time is one of our most leverageable AND precious resources!

So I’ve created an AI cheat sheet to make your pitching easier! You can grab the AI cheat sheet with Hack Your Own PR 50% off until June 30.

I want you to win headlines, AND I also want to save you some time.

After a lot of trial and error, I have done the heavy lifting for you and created a cheat sheet on how to Hack Your Own PR using your fave AI tool.

This will turn a 1-hour pitch writing task into a less than 30 min task. Once you nail the prompts you will shave hours off your PR outreach saving substantial $$ in PR fees.

This resource will:

—Help you lay the foundations for your story angles
—Craft a pitch for a publication you’ve always wanted to be featured in
—Structure a well-written media release for your next big launch

What’s included?

—Step-by-step instructions
—Product, event and thought leadership pitches, media releases and angle prompts
—Background research instructions
—Examples of finished products (headlines, pitches, and media releases)

Caveaat please! AI will take you 60% of the way, then you need to stretch and extend your ideas and make it your own.

17/06/2026

Sick of being ‘the best kept secret’ in your industry?!

You gotta put yourself out there. 50–80% of media wins come from pitching. Often a cold email to an email someone found online, scratching around for a way in.

You don’t need to be the expert-iest expert, or the biggest badass in your niche, you just need good ideas, robust opinions, and a sprinkling of self belief.

So let’s stop thinking self-promotion is gross.

And start thinking of it as an essential business tool, a lever to share your work with those who need it.

Sadly, too many brilliant, capable founders are sitting on the sidelines because they’re scared of looking ‘too much’.

But I say, go and be your best ‘too much’ version of yourself, and learn how to pitch your biz to media.

15/06/2026

Hack Your Own PR gives you the skills to move independently without an exxy PR investment.

Sign up with code FIDDY0FF to claim EOFY 50% off.

14/06/2026

Many change makers spend years refining solutions but struggle to share them publicly.

You spend years researching it.
Living it.
Building it.
Testing it.

But if the people who need your ideas never hear you, if the decision makers and funders never see you in media, your impact is limited.

Even though it feels bluddy gross to self promote. Visibility isn’t vanity, it’s an essential part of the change making work.

Learn how to share your ideas with the people who can amplify them.

Hack Your Own PR is 50% off until June 30.
Use code FIDDY0FF

Address

Marblewood Place
Bangalow, NSW
2479

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+61415852484

Website

http://www.odetteandco.com.au/

Alerts

Be the first to know and let us send you an email when Odette & Co posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Odette & Co:

Want your business to be the top-listed Business in Bangalow?