Exceptional Experiences - Sarah Colgate

Name: Exceptional Experiences - Sarah Colgate
Address: Gold Coast, QLD, 4217, AU
Telephone: +61491729043

Home
Australia
Gold Coast, QLD
Exceptional Experiences - Sarah Colgate

Call Website

I am Sarah Colgate, Tourism, Hospitality & Events Growth Specialist.

I help operators get found and get booked by improving direct sales, Google and agent listings, pricing and business systems, so they keep more profit and get back their time.

05/11/2026

77% of Australian and New Zealand operators still hold one price regardless of demand. One price for Boxing Day and one price for a wet Wednesday in February.

If you have been meaning to change that before summer and have not known where to start, I put together a free Growth Action Plan on dynamic pricing adoption. What to move first, how far, and how to do it without a system you have to buy.

Start with variable pricing. It is a spreadsheet and a decision.

👉 Download it free: https://www.exceptionalexperiences.com.au/resources/p/dynamic-pricing-adoption

Sarah Colgate

02/11/2026

When do you ask for the review?

Most operators either never ask, or ask three weeks later in a newsletter nobody opens.

I suggest you ask within 24 hours, while the photos are still on their phone and the day is still the best thing that happened this week. One email, one link, one sentence from you.

Then answer every review that comes in. The good ones with thanks, the bad ones with the truth and no excuses. The next person reading your reviews is deciding whether to book, and they are reading your replies as much as the reviews.

It takes 60 to 90 days of steady volume before this moves your ranking. Which is why you switch it on now, not in January.

The review is one piece of a bigger question: what is a guest worth to you after the first visit? I put a free guide together on exactly that.

👉 Download Maximise the Lifetime Value of Every Guest, free: https://www.exceptionalexperiences.com.au/resources/p/maximise-the-lifetime-value-of-every-guest

31/10/2026

End of month check-in for the operators here 👇

Summer starts in about six weeks. If you could fix ONE thing before then, what would it be?

Pricing? The OTA share? Cash for April? Getting reviews? Not being the only person who can answer the phone?

Drop it below. There is a good chance it is something I have worked through with another operator, and I will point you in the right direction.

29/10/2026

'I am too busy. Let's talk after peak.'

I hear it every October, and I have to be honest about this one. The operators who wait until they are not busy are usually the ones who never call back. Summer buries them, the next season starts before they catch their breath, and it is October again.

I built the way I work around that reality. Most of it happens without you in the room.

The Growth Gap Call is thirty minutes. That is the whole ask. We work out where the money is going and whether I can help. If the answer is not now, at least you will know what to fix first.

👉 Book a Growth Gap Call: https://www.exceptionalexperiences.com.au/growth-gap-call

27/10/2026

OTAs are not the bad guys.

As operators, we use them when we need them and turn them off when we do not.

If you are full on Boxing Day, why hand over 25 or 30% of those ticket sales? Limit their availability. Turn them off for the dates you will fill anyway. Work with them another way.

There is a lot of benefit in OTAs. You just need to make sure the way you use them fits your business model, not the other way around.

It is not us and them. It is knowing how to work with them better.

👉 Want your OTA sales and your direct sales both working for you this summer? Book a Growth Gap Call: https://www.exceptionalexperiences.com.au/growth-gap-call

26/10/2026

An OTA cannot hold a Google Business Profile. You can.

When someone in a hotel lobby types 'whale watching near me' or 'kayak hire Raby Bay', that map listing is the first thing they see. And for a lot of operators it is half empty. Old photos, no posts since 2023, three unanswered reviews, and a website link that goes to the homepage instead of the booking page.

I suggest you spend an hour on it this week. Current photos. Booking link straight to the product. Answer every review, good and bad. One short post about what is on this summer.

Ranking takes a few weeks. The fixes convert straight away.

I wrote a free guide on setting the whole profile up properly, step by step, for experience operators.

👉 Download it here: https://www.exceptionalexperiences.com.au/resources/p/optimising-google-my-business-profile-for-tourism-experience-operators

24/10/2026

I am Sarah Colgate, founder of Exceptional Experiences.

I have owned and run tourism businesses, including Aquaduck Gold Coast and Southern Cross Tours. I understand the challenge of filling tours, managing staff, paying agent commissions and making sure there is enough profit left at the end.

Today, I help other tourism operators build businesses that work better.

**Get found and get booked.**

I help you improve how customers discover and book your experiences. That includes your website booking process, Google presence, agent listings, reviews and customer communication.

**Keep more of what you earn.**

We look at your pricing, product profitability, booking costs and market mix. Being busy is not the same as being profitable.

**Get your time back.**

I help build practical systems so the business can operate without every decision landing back on your desk.

Sometimes you need more marketing. Sometimes you need to fix what is already happening in your business before spending another dollar.

That is where I come in.

I would rather help you fix the right problem than sell you something you do not need.

**Book a free 30-minute Growth Gap Call with me.** We will work out what needs fixing first.

https://www.exceptionalexperiences.com.au/growth-gap-call

Address

Gold Coast, QLD
4217

Telephone

+61491729043

Website

https://www.exceptionalexperiences.com.au/

Alerts

Be the first to know and let us send you an email when Exceptional Experiences - Sarah Colgate posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.