Jessica Crane

12/04/2026

Welcome to SheEO Collective ®

SheEO Mastermind reopening May 2026
Link in the comments below to join the waitlist

05/04/2026

International Women’s Day has become more than a celebration.
For me, it’s a checkpoint.

A moment to look beyond visibility and ask what’s actually changing for women building businesses, leading teams, and navigating real responsibilities.

In this piece, I share a few reflections on:
• Why visibility doesn’t always equal equality
• The gap between talent and access to opportunity
• The role of mentorship, community, and real support systems
• And why empowerment has to be practical, not just talked about

Because progress isn’t built in moments.
It’s built in what we consistently create, support, and invest in.

Read the full article here: https://www.londondaily.news/empowering-women-beyond-one-day-jessica-crane-on-international-womens-day-and-lasting-change/

04/04/2026

I used to think confidence would come first.
That one day I’d feel ready… and then I’d move.
That moment never came.

In this piece, I share what actually drove my growth, and it wasn’t certainty. It was responsibility, numbers, and taking action before everything felt perfect.

A few reflections inside:
• Why waiting often slows you down more than fear
• The shift from emotional decisions to commercial ones
• How momentum creates clarity
• And why some of your best moves happen before you feel ready

Because building a business doesn’t happen in perfect conditions.
It happens while you’re figuring it out.
Read the full article here: https://www.sherisesstudios.com/post/building-before-you-re-ready-1

02/04/2026

For a long time, I was told the same thing most business owners hear:
Outsource your marketing.
Let the experts handle it.
Focus on everything else.

But over time, I started to see the gap.
Growth without understanding.

Results without clarity.
Reports that didn’t always match reality.

In this article, I share why I believe the biggest shift in business right now is moving from outsourced growth to owned growth.

I touch on:

• Why dependency is becoming a risk
• What happens when you don’t understand your own demand
• The shift from marketing as ex*****on to marketing as a revenue system

Because the goal isn’t to do everything yourself.
It’s to understand, own, and lead what drives your growth.

Read the full article here: https://www.sherisesstudios.com/post/the-industry-shift-no-one-is-talking-about-why-outsourced-growth-is-quietly-breaking-smes

01/04/2026

Innovation isn’t always born in the right environment.
Sometimes, it’s built in the hardest ones.

Before business, I learned how to create structure where there was none and that shaped everything that came after.

In this piece, I reflect on:

• How adversity can shape leadership early
• Why systems matter more than motivation
• The shift from survival thinking to sustainable growth
• And what it really takes to build something that lasts

Because real change doesn’t come from mindset alone.
It comes from what you build, own, and sustain over time.

Read the full article here: https://www.sherisesstudios.com/post/innovation-forged-through-adversity-breaking-cycles-by-building-systems

16/02/2026

I’m not someone who focuses on negativity.

My usual approach? Block. Ignore. Refuse to give it oxygen.

But sometimes the negative bu****it needs calling out.

Since I was 12 years old, I’ve been proud to be part of the hair and beauty industry. I grew up without strong roots, and this industry became my family. In my eyes, it was a place where everyone was accepted.

If you could graft a 12-hour shift fuelled by coffee and ci******es in the noughties and still smash out a flawless full head of highlights or a perfect balayage, you belonged.

It was diverse.
It was creative.
It was home.

The LGBTQ+ community. The culture. The inclusion. The misfits who found their people.

Yes, there’s work to do around regulation and diversity in our qualifications. Of course there is. But the heart of this industry has always been acceptance and opportunity.

That’s why in 2020, when I finalised for Creative Head Most Wanted, I felt something I didn’t expect.

Embarrassment.

An industry that is over 80% female.
An industry bursting with diversity.
And yet at the top? Pale. Male. Stale.

Over the years I’ve dealt with white-privileged nonsense. Demands for private client data. Implications that success must somehow be fabricated. Trolling and negative belittling bu****it. I’m very held my head high to pave the way.

Meanwhile, my clients openly celebrate their £100k and £250k net profit awards. They share their testimonials. Their stories. Their growth. Publicly. Proudly.

But still, there are those in this industry who try to drag successful women down.

Just because something isn’t possible for you does not mean it isn’t possible.

I can’t run 100 metres in 9.58 seconds like Usain Bolt.

That doesn’t make it impossible.

It just means it’s not possible for me.

So don’t project your limitations onto women who are building empires.

This is what gives the wider world reason to devalue our industry and brand to devalue the amazing skills of those creatives

This is exactly why I will always be passionate about helping women and marginalised communities win.

Because I’m not here to play small to make anyone comfortable.

Because I refuse to accept ceilings created by people who never had to fight for a seat at the table.

Because I will raise my son to be everything you are not. To respect women. To champion them. To stand beside them, not above them.

And to the press and media in our industry, printing the same five stories, platforming the same five faces, it’s boring. Do better.

It’s not a true reflection of what I see every single day.

I see diversity.
I see culture.
I see female founders building seven-figure businesses.
I see grit.
I see glamour.
I see choice and voice.
I see people
I see humans

You don’t get to demand my attention.
You don’t get to demand my evidence.

We are building whether you validate us or not.

And we are not going anywhere.

23/09/2025

Welcome to the SheEO GRIT Collection Launch Party

This isn’t just clothing. Every item you wear:

💖 Supports women and children escaping domestic abuse, with every purchase we donate to Women’s Refuge

👑 Gives you confidence to show up as your next-level SheEO self

🔥 Embodies our values of Choice, Voice, Grit & Glam, empowering you to lead, build, and conquer

Launching 7pm Wednesday 🕰️
www.she-eocollective.com

05/07/2025

I know you’ve been seeing me talk about our Fully Funded Multi-Platform Marketing Course, but I wanted to take a moment to share some of the incredible results our clients have seen after completing this training.

Take Yvonne, for example, she runs a salon and an educational business, but she was struggling to make her marketing work. After implementing the strategies from this course, she accessed £50,000 in government-funded training, doubled her salon turnover, and saw significant profits.

That’s the power of targeted marketing strategies combined with funding and hands-on support from us. This is what you can achieve too.

I’ll be walking you through all of these strategies during our FREE webinar on 7th July. You’ll learn:
✅ How to build a multi-platform marketing system
✅ How to access government funding to grow your business
✅ How to turn your salon’s marketing into a sustainable system that works for you

🎓 Comment MARKETING and I’ll send you the link. This might be the moment you finally stop running your salon… and start leading it.

04/07/2025

I know how hard it can be to balance the costs of running a salon with the desire to scale your business. We all want to grow our salons, but it often feels like there’s a never-ending battle with rising costs and tight profit margins.

What if I told you that you can scale your business without spending a fortune on ads or hiring extra staff? The key lies in efficient marketing strategies that bring in results without the added costs. 🎯

With our Fully Funded Multi-Platform Marketing Course, you’ll learn how to:
✅ Leverage your existing team to implement successful marketing campaigns
✅ Optimize your marketing systems to bring in more clients
✅ Increase your sales without the need for extra expenses
✅You don’t need to hire an expensive marketing agency. You don’t need to throw money at ads without knowing what’s working. All you need is the right systems and strategies that actually bring in results.

This course will help you scale sustainably, using what you already have to build a marketing plan that works for you and your salon.

🎓 Comment HOW and I’ll send you the link. This might be the moment you finally stop running your salon… and start leading it.

14/05/2025

08/01/2025

Are you still wearing all the hats in your salon? 🧢

The owner, the manager, the marketer, the customer service rep...

I totally get it and so many of my clients have been there too

But here's the truth: you can't scale your business alone.

I know it feels like no one can do it better than you. But trust me, with the right systems and a high-performing team, you don’t need to do everything all by yourself.

And I get it I can hear you say "But Jess I've tried before.."

"My clients want me"

"My salon doesn't run without me"

"I'm the main earner"

But ask yourself this....

What tools, structure, systems, processes, training and guidance did you have in place to set you and your team up for success

I ask because I know this is often the key peice that is missing

I’m sure you’ve seen the impact of a solid, self-sufficient team, when they can run the show, take care of clients, hit salon targets, while you can focus working ON your business.

That's what happens when you implement the right systems.

And not only do we teach you the systems, we just give them to you - all done for you!!

And here’s how we help you do it in Systemise for Success:

✅ Empower your team to run things: Get your team to take charge, becoming income-producing and motivated.

✅ Implement systems that work while you’re not there: You’ll finally have the freedom to step away without losing revenue.

✅ Clear leadership strategies: We’ll show you how to motivate your team and set them up for success.

✅ Brand new management module to get your manager runnign your business for you step by step

And it’s not just a dream. Harriet, who collected her £100k profit trophy this year has done it. She now works on a great new product for the beauty market and spends more time with her family, whilst earnign over 6 figures for herself.

I know if your reading this you’re ready to make that leap. Stop doing it all yourself and start empowering your team to thrive!

👉 Check out all the information here https://siss.jessicacrane.co.uk/sfsprogramme

Don't just our word for it, hear our clients tell you themselves exactly how they have acheived incredible results

07/01/2025

As a salon owner, we both know the challenge of keeping costs low while trying to increase sales and revenue is a constant battle

Juggling marketing, team management, customer service, & everything else that comes with running a salon

But here’s the thing: You don’t necessarily need to make more sales to make more profit you just need to get smarter with your numbers.

I have worked with hundreds/thousands of salons by now

And I am yet to work with one who wasn't making a loss on some services

This is how you stay in the cycle of what comes in goes straight back out

This is why

Some or all of your services are not profitable

And it's not a case of guessing and adding a bit here or there

It's a case of knowing the percentage and physical amount per service

In Systemise for Success, we teach you how to take control of your numbers, understand where your money is going, and make data-driven decisions that can manage your revenue and increase your profit

Here’s what you’ll learn:

✅ Track your run rate per minute: So you’ll always know where every penny is going.

✅ Fix profit leaks: We’ll show you where your business might be losing money and how to plug those leaks.

✅ Raise your prices confidently: We’ll teach you how to charge and structure your prices and ensure your team wage and commission structure works for you and is engaging for them

Take Kirsty as an example she was overwhelmed, working six long days a week, missing out on family time, and feeling burnt out. After applying the strategies in Systemise for Success, she now works 1-2 days a week and has doubled her team while increasing her profit. She picked up her £100k net profit award at our event in November

Let’s stop waiting for the “right time.” The time is NOW to start making more money, while working less.

🎯 READY to learn how to scale your business and reach your 2025 goals

https://siss.jessicacrane.co.uk/sfsprogramme