The Delforge Group

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The Delforge Group Transformation at the highest level. Rewriting what success feels like. RESET | RISE | LEAD We believe in reigniting the fire and simplifying the chaos.

The Delforge Group® empowers entrepreneurs to build profitable, purposeful, and fearless businesses without sacrificing their well-being, creativity, or sense of self. We guide our clients to rediscover clarity, confidence, and calm through honest support and a deeply human connection. Too many brilliant business owners feel stuck, disconnected, or disillusioned behind their business. Executive Coaching | Leadership Development | Strategic Planning | Budgeting | Change Management | Public Speaking | Team Building | Business Consulting | Project Management | Training

01/11/2026

When I sold my aesthetic clinic, I thought I’d feel amazing. Instead, I felt a little lost. Looking back, though, that period gave me something I hadn’t had for a long time: space to think about what I really wanted next.

I didn’t want to recreate the same business on a bigger scale. I wanted to explore different ways of doing what I loved. So I opened a couple of smaller clinics and developed an online membership platform for practitioners in the aesthetics industry. It allowed me to build on my experience in a way that suited the next stage of my life, and the growth has been far greater than I expected.

It’s something I talk about a lot with the business owners I coach. Growth doesn’t always mean more sites, more staff or a bigger version of what you already have. Sometimes it means looking at your strengths, the parts of the business you enjoy most, and the other opportunities you haven’t yet explored.

If you’re thinking about what growth could look like for you, perhaps the answer isn’t to build more of the same. It might be to do something different with what you already know.

Amy

Every time I visit Revas Spa in Ireland, I’m reminded of how much can grow and change when you work together with trust,...
28/10/2026

Every time I visit Revas Spa in Ireland, I’m reminded of how much can grow and change when you work together with trust, honesty and a shared vision.

I’ve been working with Rebecca and her team for the past eight years, returning each year to support them through the different stages of their journey.

Over the years, we’ve worked on everything from growing retail sales and improving stock control to developing the team, introducing a leadership programme and navigating the challenges that come with delegation and change. On my latest visit, this October, our focus was on management and leadership coaching, helping the team continue to grow in confidence and capability.

For me, these long-term relationships are one of the best parts of what I do. You get to know the people behind the business, understand what matters to them and see the progress that happens over time.

Thank you, Revas Spa, for your continued trust. I always love coming back. đź’•

Valerie

Giving your team responsibility is one thing. Learning to let go of control is another.In I’d Rather Do It Myself: From ...
25/10/2026

Giving your team responsibility is one thing. Learning to let go of control is another.

In I’d Rather Do It Myself: From Management to Leadership, I explore how leaders can build accountability, encourage independent thinking and give their teams the confidence to work without constant direction.

If this is something you’re working on in your own business, I hope you’ll find the book a useful read. It’s available to order now.

https://www.amazon.co.uk/Id-Rather-Myself-Micromanagement-Leadership/dp/1914447921

You hired an experienced manager because you needed someone who could take responsibility, make decisions and help move ...
21/10/2026

You hired an experienced manager because you needed someone who could take responsibility, make decisions and help move the business forward. But how much authority have you actually given them?

I see this quite often. A business owner brings in capable people, but every important decision still comes back to them. The manager has the title, the experience and the responsibility, yet still needs approval before making a move. Over time, this creates frustration on both sides. The owner feels they can’t step away, and the manager never gets the opportunity to do the job they were hired for.

As a leader, it’s worth asking yourself whether you’re delegating responsibility or simply passing on tasks while keeping control of the decisions.

If you want your people to grow, you have to give them room to think, make decisions and learn. That means being clear about expectations, agreeing where their authority begins and trusting them to work within it. You can’t expect people to lead if you don’t give them the authority to do so.

Sometimes, the most valuable leadership shift starts with looking at what you need to let go of.

If this feels familiar, it may be worth taking a closer look at how decisions are made in your business.

15/10/2026

AI has definitely earned its place in business. I use it myself, and it can be an incredibly useful tool, but I think we need to be careful that we don’t let it take away what makes our businesses different.

I’m seeing more and more websites and social media posts that sound polished, but somehow don’t sound like the person behind the business. And particularly in service-led businesses, that’s a problem.

People want to know you.

Why did you start? What drives you? What do you believe in? What makes you different?

If you’re building your business or you’re somewhere in the middle of the journey, try this. Before putting your thoughts into AI, just write them down yourself. Don’t worry about making them perfect. Get your thoughts, your experiences and your personality down first. Then use AI to help you shape it if you need to.

Let AI help you find the words. Just don’t let it take away your voice.

Looking at this younger version of myself, I think about how much I thought I knew about leadership at the time.I was am...
14/10/2026

Looking at this younger version of myself, I think about how much I thought I knew about leadership at the time.

I was ambitious. I was driven. I wanted to build, achieve and make things happen. I thought being a good leader meant being capable, having the answers and being someone people could rely on.

Thirteen years of coaching has changed the way I see leadership.

After working with hundreds of leaders, I’ve learned that some of the biggest challenges aren’t about strategy or knowing what to do. They’re about the habits we build, the decisions we keep repeating, the conversations we avoid and the pressure we put on ourselves to keep everything moving.

I’ve seen incredibly capable leaders become stuck simply because they’re carrying too much. I’ve also seen people who know exactly what they need to do struggle to take that next step.

That’s where coaching can make a real difference. Sometimes you don’t need another answer. You need the space to step back, see things differently and ask yourself better questions.

Looking back, there are things I wish I’d understood sooner. You don’t have to carry everything yourself. You don’t always need to have the answer. And taking time to reflect isn’t a weakness. It’s part of good leadership.

If this resonates, I’d be interested to hear what leadership has taught you along the way.

When you’re short-staffed, overwhelmed and desperate for someone to come through the door, it’s very easy to make a hiri...
11/10/2026

When you’re short-staffed, overwhelmed and desperate for someone to come through the door, it’s very easy to make a hiring decision based on urgency rather than fit.

I’ve seen it happen many times.

Someone starts who looks right on paper, but the role isn’t quite right, the expectations aren’t clear, or they simply aren’t the person the business needed.

Then the real cost begins: More management. More conversations. More frustration. More time trying to make something work that probably wasn’t right from the start.

A recruitment decision made under pressure can create months of management problems.

The person you bring into your business affects far more than the gap you’re trying to fill. They become part of your team, your culture, and how the business operates every day.

If I could give any business owner one piece of advice around hiring, it would be this: don’t let the urgency of filling the role make the decision for you. Give yourself the space to think about who you really need.

Have you ever made a hiring decision because you felt you had no other choice?

I’m a big believer in using AI. It can save time, help us think differently and make parts of running a business much ea...
07/10/2026

I’m a big believer in using AI. It can save time, help us think differently and make parts of running a business much easier. But I’ve noticed something happening more and more. Businesses are starting to sound the same.

The same polished language, the same phrases, the same perfectly structured websites and social posts. Sometimes we can become so focused on getting the “right” answer that we stop trusting our own experience, instincts and voice.

AI can support your business, but it shouldn’t replace what makes your business yours.

Use the technology. Just don’t let it tell your story for you.

You are your story.

“Every week, I do a task that I am unmotivated by or one that I’ve been putting off for ages.”A simple idea, but it conn...
05/10/2026

“Every week, I do a task that I am unmotivated by or one that I’ve been putting off for ages.”

A simple idea, but it connects with something I see often in leadership. We can spend so much time avoiding the things we don’t want to deal with, while also holding onto things that perhaps don’t need to sit with us anymore.

“I’d Rather Do It Myself: From Micromanagement to Leadership” is largely about micromanagement, but it also explores the everyday habits and behaviours that shape the way we lead.

Some of the lessons in the book are things I’ve learned through experience, and others have come from years of coaching leaders.

If you’d like to explore them for yourself, I’d Rather Do It Myself: From Management to Leadership is available via the link below.

https://www.amazon.co.uk/Id-Rather-Myself-Micromanagement-Leadership/dp/1914447921

Address

London

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 2pm

Telephone

+448081754572

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