28/10/2026
“Meet the middle-aged men who can’t get work.”
I saw this headline and recognised far too many of the conversations I have every week.
Men in their 40s and 50s. 20, 25, sometimes 30 years of experience. They’ve run functions, fixed difficult problems, managed teams, delivered transformations, and dealt with suppliers, boards, regulators and the occasional corporate disaster.
Then suddenly they’re looking for work, and the market asks them: “What do you do?”
That’s where it gets difficult. After 25 years, the answer isn’t one job title.
So they default to what they know. The old job title, the CV, and applying for roles that look vaguely like the one they used to have. And that’s an increasingly difficult market to compete in.
There’s another way to look at it.
Don’t start with “What job can I get with my experience?”
Try “What problems can a business pay me to solve with it?”
Someone with 25 years in operations might have four completely different things to sell. Three months of hands-on transformation leadership. A day a month of experienced advice. Building capability into an existing team. Fixing one very specific problem.
Same person. Same 25 years. Four different things to sell.
They don’t have an experience problem. They have a packaging problem.
And learning to turn what you know into something a buyer understands and values is a lot more useful than sending CV number 101.
📰 “Meet the middle-aged men who can’t get work” by Emily Hall, The Times and The Sunday Times