10/02/2026
๐๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐ซ๐๐๐ ๐ฌ๐ก๐จ๐ฐ ๐ญ๐๐๐ก ๐ ๐ญ๐จ๐ญ๐๐ฅ ๐ญ๐ซ๐๐๐ญโฆ ๐จ๐ซ ๐ ๐ซ๐จ๐๐ค๐ฒ ๐ซ๐จ๐๐? ๐ฆ
I recently hopped on a Day Tripper with a client who is an expert in HR.
They were heading to a trade show for ice cream manufacturers. They were 80% ready, but their digital setup was looking a bit... sticky.
In one day of on-site work, we churned through the tech hurdles:
๐๐ก๐ ๐๐ง๐ฌ๐ข๐๐ ๐๐๐จ๐จ๐ฉ: We repurposed their expert HR blogs into a โsmorgasbordโ of content suggestions specifically for the sector.
๐๐ฆ๐จ๐จ๐ญ๐ก ๐๐๐ฅ๐ข๐ฏ๐๐ซ๐ฒ: We built an automated system using QR codes. One scan = a lead in the CRM + an instant, personalised follow-up.
๐๐จ ๐๐๐ฅ๐ญ๐๐จ๐ฐ๐ง๐ฌ: We handled the 'tech headaches' before the show even started, so they could focus on the people (and the gelato!).
By the time I left, their marketing was moving at pace in the background.
Check out the โDays On-Siteโ page on my website for the full service itinerary.
But I want to know from youโฆ
What have you seen at a trade show that really works? Is it the clever tech, the best merch, or just really good coffee? โ๏ธ