172Group

26/08/2026

Ambition can keep you busy. It cannot give your business direction.

In this video, Michael Horesh explains why many business owners struggle to make progress even when they are putting in the hours. The real problem may have nothing to do with marketing. It may be a lack of business vision.

Michael shares four practical steps to help you create a clearer destination:

• Apply the Captain’s Test to your business vision
• Set financial targets tied to profit
• Find the purpose behind your work
• Build a simple business scoreboard

You will also learn why sales without a profit and loss strategy can become a gamble, and how five to seven carefully chosen numbers can show whether your business is moving in the right direction.

This video is part of The 172 Group’s SHAPE series, covering the personal and business habits that affect performance.

Are you working hard without knowing exactly where your business is...

24/08/2026

A lot of the work in a small business is the same work, over and over.

Emails. Customer replies. Posts. Proposals. Plans.

And every time, you start again.

AI can help you get to a useful first draft faster, but only if it understands your business and knows exactly what you need.

That’s one of the habits we build in The 172 AI Business Series.

Six live, one-hour sessions. Starts September 8.

All the details are here
https://www.172group.com/ai-series-172

23/08/2026

You've tried AI. Now make it useful in your business.

AI is easy to experiment with. The harder part is turning it into something useful in the business you already run.

Across six connected live sessions, we move from understanding where AI fits, to giving it the right business context, prompting it properly, using it for marketing and existing computer work, building better workflows, and defining reusable AI roles.

The goal is practical: better work, better marketing and less time lost to tasks that should be easier.

The complete six-session course is ₪472.
Starts Tuesday, September 8 at 9:00am on Zoom.

All the info is here https://www.172group.com/ai-series-172

23/08/2026

9 months ago, Shari Wright Pilori and Michael Horesh Business Coach & Mentor started to use AI cautiously.
Now, it is a regular part of our day.

So, it is time to give back:
An AI course built by business mentors, who understand the need of entrepreneurs and the owners of small businesses.

We realise:
Our audiences have neither the time nor patience to learn yet another skill.
At the same time, they know they need AI.

The solution:
With 6 weekly one hour sessions, we deliver it all for you.

What you get?
Practical skill sets that will rapidly save you time and should increase your numbers.

We start 8th September
No qualifications required, except a willingness to be curious.
Register now: Here:

17/08/2026

According to growing research, nutrition has a direct impact on energy, focus, creativity and cognitive performance. In this video, Michael Horesh explains five simple nutrition habits that have improved his own productivity, client work and decision-making.

This isn't a nutrition lesson.

It's about becoming a better business owner.

13/08/2026

It's your turn to take the 172Group Business Gap Index

https://www.172group.com/

Name the business that stood still and survived.

Paul Brooks is running a great series on LinkedIn about retail chains in the UK that are learning, pushing back and turning disaster into large profits.

Recently, Shari Wright-Pilo and myself challenged a group of small business owners to own up, turn up and learn what was missing from their operations.

A 7 minute challenge, they signed up for the 172 Business Gap Index.
They then received a complimentary 30 minute one-on-one review.

We have just completed the first round of cohorts.
Finance options, selling routes and routines, time management skills and more were all put on the table.
The results were fascinating.

Not surprisingly, All are keen to move on to the next stage.
This is a comprehensive scorecard and further review.

We are now looking for the next round of business owners.
No restriction in terms of size of business, location, age, or otherwise.
You are just asked to show up and commit to the possibility of change.

If you don't want your efforts to resemble a skeleton before their time, register.
https://www.172group.com/

And look out for details of our AI webinars.
Launch is next week.

20/07/2026

It is the time of year when many of the 172Group community are returning from holidays.
So how should they be handling with business affairs?

https://youtu.be/93y25iyeSXs?si=5piHdL5aLg412RDn

Have a listen to this, and let me know if you agree at our suggestions

About Michael Horesh & The 172 GroupMichael Horesh is a business m...

19/07/2026

We want to recommend a podcast that we consider one of the hidden gems on the internet.

'High Performance' seeks out giants of the sporting world, finds out what makes them tick, and then shows how us mortals can use the same tricks in our world of business.

The gentleman in the main picture is 90 years old.
Gary Player was and is golfer supreme.
He started life in poverty.
He tells how this and faith spurred him towards greatness.
And his current daily workout routine puts most of us to shame.

So how can you reach for high performance?
There are some core tricks, and the first one is to be prepared to listen.

Shari Wright-Pilo and I are about to launch the next round of webinars for new immigrants to Israel.
We have been running them for over 6 years.
As a result, hundreds have opened businesses. Additional sales are estimated in the millions.
Completely free, thanks to Ministry of Aliyah and Integration משרד העלייה והקליטה and MATI Jerusalem For Olim

We will be looking at:
Digital marketing
AI
Budgets and cash flow
Time management
And much more.

So if you want to get the best out of your new business in Israel, all you have to do is register here:
https://docs.google.com/forms/d/e/1FAIpQLSefWihcRZwN07xCwuNXyKoh6SyOKYJAgU6Z--AAGiJmHmJ5eA/viewform
We start Sunday 9th August

As for this podcast, it's about 42 minutes long. Highly recommended, because it challenges you.
https://www.youtube.com/watch?v=qpoKRDw2BXM&si=4zJlMhAhv5BpqBm6

What does it take to build a championship mindset and sustain it fo...

01/06/2026

Still time to register.
Only 7 places left
https://www.172group.com/mati-workshops

24/05/2026

1,000+ olim have learned with us. Now it’s your turn.

Caption:
Over the years, we’ve helped more than 1,000 olim through MATI Jerusalem.

We’ve seen the same challenges come up again and again:

✅Marketing feels unclear.
✅Pricing feels uncomfortable.
✅Cash flow feels confusing.
✅Social media feels like a full-time job.
✅And running a business in a new country can feel lonely.

This workshop series brings everything together in one practical program.

Business. Marketing. Finance. Digital tools. AI. Time management.

With Shari Wright Pilo and Michael Horesh, through MATI Jerusalem.

Pre-register now. The series starts June 7.
👉 https://forms.gle/bDTfa2mxExujs7Wx5