172Group

01/06/2026

Still time to register.
Only 7 places left
https://www.172group.com/mati-workshops

24/05/2026

1,000+ olim have learned with us. Now it’s your turn.

Caption:
Over the years, we’ve helped more than 1,000 olim through MATI Jerusalem.

We’ve seen the same challenges come up again and again:

✅Marketing feels unclear.
✅Pricing feels uncomfortable.
✅Cash flow feels confusing.
✅Social media feels like a full-time job.
✅And running a business in a new country can feel lonely.

This workshop series brings everything together in one practical program.

Business. Marketing. Finance. Digital tools. AI. Time management.

With Shari Wright Pilo and Michael Horesh, through MATI Jerusalem.

Pre-register now. The series starts June 7.
👉 https://forms.gle/bDTfa2mxExujs7Wx5

20/05/2026

I love Canva.

I love Claude.

But what I really love is when two tools work together and make content creation less painful.

Because let’s be honest.

Creating one simple social media post can take way too long.

First you write the idea.

Then you open Canva.

Then you find a template.

Then you fix the fonts, colours, spacing, images, layout, and somehow 20 minutes becomes two hours.

In my latest video for 172Group, I show how to connect Claude with Canva to create marketing content faster.

Not because AI replaces your creativity.

It doesn’t.

But it can remove the annoying repetitive parts that slow you down.

In the video, I walk through:

How to connect Canva to Claude

How to prompt Claude to create an actual Canva design

How to use your Canva Brand Kit

How to use Claude to find better Canva template search terms

How to resize and repurpose one piece of content into several formats

This is especially helpful for small business owners, freelancers, consultants, and marketers who are tired of starting from a blank page every time.

Claude and Canva can now work together to help you create social me...

05/05/2026

👀 This is for you if:
• You keep putting off AI because it feels overwhelming
• You’re busy running a business—not learning tech
• You’re not “a tech person” (and don’t want to become one)
• You know you’re wasting time—but haven’t fixed it yet

👉 Watch the video below.

Then do this:
Pick ONE task you repeat every week.
That’s your starting point.

💬 Comment “90”
We will provide with a 5 minute consultation on what task you are trying to automate

Most business owners don’t need to become AI experts.They need to find the repetitive task that is quietly stealing their time, energy, and focus.In this vid...

04/05/2026

Do you own a business in Israel?

Has you business been impacted negatively by the recent war?

Today, the Kenesset approved a range of measures designed to offer financial compensation to small and medium sized operations:

What follows is a translation from a government website. You can start to claim, as of 17.5.2026.

Previous experience dictates that it is best done with the help of your accountant.

Good luck:

It is proposed to .... establish an assistance framework for small and medium-sized businesses, regarding participation in their fixed expenses as well as part of their wage costs.

In addition, ...... it is proposed to establish an additional track for compensation for indirect damages for businesses that sustained direct damage during the operation.

1) It is proposed that a business that suffered indirect damage during the current campaign period—defined as March and April 2026—will be eligible for compensation for that period.

2) The compensation will be adjusted to the extent of the damage and calculated based on the decline in the affected business’s turnover, the level of its fixed expenses, and the wages it paid employees during the relevant period.

3) The law also provides compensation for indirect damage to those who suffered .... for loss of rental income.

4) Eligibility for compensation will be granted to businesses with annual turnover between ₪12,000 and ₪400 million that experienced a decline in turnover of 25% or more during the operation compared to the base period.

The comparison base period is March–April 2025; however, for the hotel industry, the comparison year will be 2023.

With respect to small businesses, compensation will be provided as a fixed amount according to tiers determined by income level and the rate of decline in turnover.

The fixed compensation amounts for small businesses will be indexed to the Consumer Price Index. For medium-sized businesses, compensation will be determined based on a fixed-expenses component and a wage-participation component.

Claims will be submitted online ..... may pay an advance of 60% of the compensation amount within 21 days of submission. It is further proposed that, based on a business’s declaration that it is expected to be eligible for compensation, the Tax Authority may pay up to 50% of the compensation as an advance.
......

It is also proposed that private daycare centers be allowed to refund parents, with operators able to choose May–June as the reference months for calculation, so that the refund is included in the calculation and they remain eligible for compensation.
......

A dedicated framework is proposed for spouses of reservists..... If business activity was reduced during the base period due to a spouse’s reserve service, the compensation tier will be determined based on regular activity months from the previous year.

etc

30/04/2026

A therapist, a contractor, and a travel agent walked into my Zoom rooms this week.
It may sound like the start to a bad joke, but it's true!

Different industries. Different problems. Same exact cause.
Overthinking!

Each one was drowning in possibilities of worst-case scenarios; the classic paralysis that comes from trying to get everything right before taking a single step.

Here's what I told them:
Baby steps may not sound like a strategy, but it works for us all.

When a baby learns to walk, it falls. Gets up. Falls again. It doesn't overanalyse the biomechanics of balance or fear what people will think when it hits the floor. It just goes on until it eventually walks.

But most parents teach you from early on to unlearn that instinct.
So we wait until the path is clear, ie, when the risk is zero.
But it never is, especially in your business.

The antidote isn't motivation.
It's one small action — taken now, albeit imperfectly. This creates the momentum the next action needs.

The 172Group has put together a short video on exactly this.
Watch it. Try just one of the suggestions and see what happens.
👉 https://youtu.be/cUgXO2hqoZQ?si=BK2EXmLKFp071qWU
💬 What's the one step you've been postponing? Drop it in the comments.

If this resonates with you, share the video with someone who's been "almost ready" for too long.

2 likes. "How to Stop Overthinking and Start Moving in Business"

24/04/2026

Most small business owners don’t have an AI problem.

They have a thinking problem.

They spend hours researching tools, comparing platforms, and watching tutorials…
while their competitors are already using AI and moving faster..

Here's a 10 minute video on:
How to Use AI in Your Business - Stop Overthinking, Start Using.

2 likes. "How to Use AI in Your Business (Stop Overthinking, Start Using)"

20/04/2026

Lesson 101 in marketing.
Let happy customers sell your success story for you.

So have I told you about an expert in handing dementia? She wrote to us:
"It happened.
I just launched my new site and business.
I can't thank Shari and Michael enough and all of you for your support. It would not have happened without all of you.
Shari got me over the hill by helping me understand how to plan my website and logo, and Michael gave me the push I needed to start moving (I had no idea I was procrastinating! )".

Or what about the new immigrant, who swopped professions and became a teacher?
" ..... I can't write enough good things about them. They are helping me to develop a dynamic business plan and also get me out of my comfort zone and use technology to develop and market my business."

Through MATI Jerusalem For Olim, Michael Horesh Business Coach & Mentor and Shari Wright Pilo offer a series of webinars to show you how to set up a new business in Israel.
We are starting this coming Sunday, 26th April at 9.30am.
Twice a week, for 4 weeks.

Reasons to register?
1) It's free
2) Hundreds have done this already, opened businesses, increased sales.
3) You are going to learn how to market, save time, create a financial plan and much more.
4) You will be part of a new networking group

To be blunt:
From here on, you have 2 choices:
Either a) procrastinate, as you look for a reason not to do anything.
Or b) Register, now, right here:
https://lnkd.in/gVXs9Fha

Which option leads to your own dream business?

16/04/2026

This week alone, I introduced 5 people to the wonders of AI.
Time save. Clients to be onboarded.
And you............?

Somewhere in your industry, someone less experienced than you is using AI to do in 20 minutes what takes you 3 days.That’s not intelligence.That’s usage.In t...

13/04/2026

We are back.
Hundreds have taken this course in the past 6 years.
Now it is your turn:

Register here .....
https://docs.google.com/forms/d/e/1FAIpQLSc-shwuOPmkYnSXUTyLSqkrsZbH6l0Q_x7FS_fhfOdE4VRMhg/viewform