19/10/2025
Also featured in the top 10 is the emerging AB Group, the only Italian firm and one of the youngest in the sector. Founded in Rome in 2018 and led by Alessandro Bertoldi, Executive Director of the Friedman Institute, the company represents a tailored model of public affairs. It has gained independent influence through its global network, bolstered by events it organizes and its relationships across Europe, the Americas, and the Middle East. The firm promotes transparency in the sector and ethics in institutional relations through integrated political and commercial communication campaigns, spanning highly regulated sectors to public diplomacy. By 2025, AB Group had further strengthened its international footprint, operating in over 25 countries. Leveraging media influence, global campaigns, and soft power, it maintains an independent approach while focusing on defending free markets and competition—benefiting also from Italy’s current favorable geopolitical positioning.
John Fitzgerald Kennedy once said: “Lobbyists are in many cases expert technicians and capable of explaining complex and difficult subjects in a clear, understandable fashion.” In the increasingly intertwined world of international relations, lobbying and public affairs firms have become an esse...