MyBiz - Jeff Cruickshank Business Coach

MyBiz - Jeff Cruickshank Business Coach Strategic business coaching, B2B sales training, and keynote speaking for New Zealand leaders who are ready to build something exceptional. Working nationwide.

Based in Palmerston North.

17/08/2026

We are the writers of our own book.

And in business, we’re writing that story every day.

We get to make choices about the people we work with. The clients we take on. The prospects we pursue. The team we build. The people we surround ourselves with.

We also get to make choices about our time.
How much of it we spend in the business, and just as importantly, how much time we create outside the business for family, friends and the things we actually want to do.
But creating that freedom starts with making the time inside the business count.

It means working with A-grade clients and prospects. People you genuinely enjoy dealing with. People who value what you do, and who you value in return.

That’s part of writing the story you actually want to live.
And if you’ve had a bad month, a bad decision, a difficult client or a tough period in business, remember this:
It’s a chapter. It doesn’t have to be the whole book.

You can start a new chapter tomorrow.
So, what does the next chapter of your business look like?

03/08/2026

Your next growth opportunity might already be sitting inside your business.

It is easy to assume growth means adding more.
More services.
More products.
More staff.
More complexity.
But before adding anything new, take a closer look at what your business already does really well.

What do your best customers value most?
What work does your team deliver with confidence?

What gets a strong result for the customer and a healthy return for the business?

That is often where the real opportunity sits.
Improve it. Talk about it more clearly. Build better systems around it. Then find more customers who need that same result.

Growth does not always mean reinventing the business.

Sometimes it means knowing your strengths and making more of them.
What is one thing your business does particularly well?

27/07/2026

Expensive today. Cheap tomorrow.

One of the hardest calls in business is knowing when to spend and when to hold back.

Because not every expense is an investment.
But sometimes, the thing that feels expensive today turns out to be incredibly cheap tomorrow.

It might be better systems.
A key hire.
New technology.
Better advice.
Leadership development.
Or finally fixing the bottleneck that keeps slowing the business down.

We see this with clients all the time.
The businesses that grow well are usually not the ones that avoid spending altogether.

They are the ones that learn how to invest in the right things, at the right time.

A good question to ask is:
Will this investment improve our capacity, our capability, or our consistency?
Because sometimes the most expensive decision is doing nothing.

The problem you avoid fixing today can easily become the thing that limits your growth tomorrow.

So keep investing in your business.
Just make sure you are investing in the right things.
Expensive today can be very cheap tomorrow.

27/07/2026

⏰🏆 Just ONE WEEK to go! 🏆⏰

Time is running out to enter the Yorb Manawatū Business Awards 2026.

If you've been thinking about entering, this is your sign to do it! Whether you're a start-up, a family business, a not-for-profit, or an established organisation, there's a category waiting for your story.

Remember, entering isn't just about winning.

✔️ Receive valuable feedback from experienced judges.
✔️ Celebrate your team and your achievements.
✔️ Raise your business profile.
✔️ Join an incredible network of Manawatū businesses striving for excellence.

Every business has a story worth sharing—and we'd love to hear yours.

📅 Entries close Friday, 31 July 2026.

Don't leave it until the last minute!

👉 Enter today and be part of Manawatū's premier celebration of business excellence.

22/07/2026

Winging it is not a sales strategy.

Yet plenty of people still walk into important sales conversations hoping they’ll know what to say when the questions and objections start coming.

That usually leads to a lot of conversations, but not enough conversions.

Preparation changes that.

A clear process.
Better questions.
Practice handling the conversations you know are likely to come up.

That’s what gives a salesperson genuine confidence.

When was the last time you invested in giving your sales team better tools, rather than simply asking them for better results?

20/07/2026

Facebook post

A business that isn’t open to change isn’t really open to growth.

Because growth and change go hand in hand.
I spoke about this at BNI this morning and shared four A’s I think every business owner should be thinking about right now.

Adapt.
Can you adjust when the market, your customers or your team changes?

Adopt.
Can you take on a new idea, system or way of doing things when the old way is no longer working?

Availability.
Are you actually available for change? Not just in theory, but in your time, thinking and priorities.

Ability.
Do you have the skills, support and resources to make the change happen?

And afterwards, I thought of a fifth A.
Accountability.

Because even when we know what needs to change, it’s very easy for the day-to-day to take over.

So the real question might be this:
Who is holding you accountable to the changes you know your business needs to make?

Growth rarely comes from doing exactly what you’ve always done.
Sometimes it starts with being honest about which of these five A’s is currently holding you back.

One of my favourite parts of a MyBiz planning day is not just the planning.It is watching business owners learn from eac...
13/07/2026

One of my favourite parts of a MyBiz planning day is not just the planning.

It is watching business owners learn from each other.

Someone hears a comment over coffee.
A new idea at lunch.
A strategy from the person sitting beside them.

They write it on a post-it note, and by the end of the day, my very large wine glass is full of little sparks from the room.

That is the real value of stepping out of the day-to-day.

You clear your head.
You get around people who understand the pressure of running a business.
And you leave with more than a plan.
You leave with perspective.

Connections are where growth happens.
As we head into the back end of the year, take the coffee catch-up. Go to the local event.
Get networking.
Get in the room.
You don’t grow from the sidelines. You grow by getting in the room.

Today I had the privilege of visiting Love and Learn in Whanganui for their Matariki hangi and community gathering.What ...
09/07/2026

Today I had the privilege of visiting Love and Learn in Whanganui for their Matariki hangi and community gathering.

What stood out straight away was the sense of connection.

Marie Butturini and Brendan have created something really special. It’s more than a centre. It’s a place where Whanau, Tamariki, and the wider community feel welcomed, supported, and part of something meaningful.

It was humbling to be invited in and to spend time with the people who make that community what it is.

We’re lucky to have people like Marie and Brendan doing such important work in their local community.

Great people doing great things.

What box are you spending most of your day in?I’ve got an Eisenhower Matrix painted on my wall. My daughter did it for m...
07/07/2026

What box are you spending most of your day in?

I’ve got an Eisenhower Matrix painted on my wall. My daughter did it for me, and each box is colour-coded.

Green is the work that matters but isn’t urgent. Red is the fire zone. Blue is the deception zone, where things feel urgent but aren’t really important. Purple is pure distraction.

The interesting part is that most of us know the green box is where the real progress happens.

But it’s also the hardest place to stay.

So we default to safer work.
Fire-fighting.
Reacting.
Checking things.
Staying busy.

A good question to ask at the start of the day is: “Which box am I about to spend my time in?”
And at the end of the day: “Which box did I actually live in?”

That reflection can tell you a lot.

Address

65 Rangitīkei Street
Palmerston North

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+64273543540

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