TrueDialog

09/02/2026

The best time to plant a tree was 20 years ago. The next best time is today.

That's the analogy Amanda used on the Winners Circle Podcast with Russ Fordyce, and it applies just as well to your SMS opt-in list.

If you haven't started building one yet, you're not behind, you're just later than the brands who already have a head start on the relationship, the permission, and the trust that come with it.

Text messaging isn't a channel to watch from the sidelines. It's where your audience already is, and the gap between "someday" and "today" only gets more expensive.

Watch the full clip below, and if your opt-in list is still on the "someday" list, let's talk about what starting today actually looks like.

Watch the full episode here: https://hubs.la/Q04wgVqt0

09/01/2026

"Every business text still has to answer one question for the person receiving it: who is this, and can I trust it?" — John Wright, CEO, TrueDialog

SMS can't answer that. RCS can: verified sender, branded messaging, a real identity instead of an unknown number. The catch is that deploying it usually means a developer queue.

TrueDialog built RCS Composer so marketing teams can design and launch those experiences themselves, no code required, and TMCnet just named it a 2026 Communications Solutions Product of the Year. 🎉

Teams build the rich content themselves: carousels, suggested replies, and more, and brands that register their RCS Agent get a Verified Sender badge.
Customers using RCS Composer are seeing click-through rates 3 to 7 times higher.

Read the full announcement: https://hubs.la/Q04w18870

08/12/2026

🎉 Big news: TrueDialog has been named to the 2026 Inc. 5000 list of America's Fastest-Growing Private Companies — for the second year in a row!

The Inc. 5000 gives a data-driven snapshot of the most successful companies in the economy's most dynamic segment: independent, entrepreneurial businesses. Making the list again, after our 2025 debut, tells us we're on the right track.

"Watching our customers use text messaging to exceed their business goals is our favorite award," said John Wright, CEO of TrueDialog. "Earning a spot on the Inc. 5000 list for a second year running reflects the trust our customers place in us and the pace at which our team keeps innovating."

That pace shows up in what we've shipped. In July 2026, we launched TrueConnect, which gives teams visibility into every inbound and outbound text across CRM and martech systems including Salesforce, HubSpot, and Microsoft Dynamics, and TrueOptOut, which uses machine learning and large language models to recognize when a customer wants to unsubscribe, no matter how they phrase it.

Over the past 12 months, we've also picked up:

- MarTech Breakthrough Award, Overall Conversational Marketing Solution of the Year
- SAMMY Sales and Marketing Award, AI-Powered Marketing & Sales Growth Catalyst
- Internet Telephony Unified Communications Excellence Award
- TMCnet Communications Solutions Product of the Year Award
- Digiday Technology Award finalist, Best Mobile Marketing Platform
- EdTech Cool Tools Award finalist, Communications

To every customer and teammate who made this possible: thank you. See the full Inc. 5000 list and company profiles at https://hubs.la/Q04sMbSC0.

Read More: https://hubs.la/Q04sN0LG0

07/29/2026

Most RCS content focuses on retail and event use cases. But here's what it looks like for B2B software teams:

- Product update announcements with visuals instead of plain text
- Webinar invites with a one-tap registration link
- Demo meeting reminders that don't get lost in an inbox

For sales and marketing teams already using SMS to move deals forward, RCS is the same channel, just with more room to make the message land.

We’ve compiled what it looks like to get started with RCS.

Full breakdown: https://hubs.la/Q04r57HW0

07/21/2026

Today we're launching two new ways to get more out of every text you send, and every reply you get back.

Most enterprises don't run one system. Sales lives in Salesforce, marketing in HubSpot, ops in Dynamics or Teams. So a text logged in one tool is invisible to the others: attribution breaks, follow-ups get missed, and teams rebuild context by hand.

🔗 TrueConnect® puts every SMS conversation on the right record in every TrueDialog-connected system. Send from inside Salesforce, HubSpot, Microsoft Dynamics, or the TrueDialog app, and the same conversation appears in the other systems, where that contact record exists, matched by phone number. No new integration project, no middleware to maintain.
And when a contact asks to stop hearing from you, that request should be honored, however they word it.

🛡️ TrueOptOut catches the opt-out requests keyword matching misses. "Take me off your list." "Why are you still texting me?" A keyword filter reads those as normal messages; a court may read them as a clear opt-out, and TCPA damages run $500 to $1,500 per message. TrueOptOut uses AI to recognize opt-outs in plain language (and emojis!) and honor them automatically, catching at least 9 in 10 that keyword matching alone would miss, with an audit trail on every decision, keeping your lists clean and up-to-date.

More connected. More compliant. Powering ahead.

Full announcement 👉 https://hubs.la/Q04q5b-T0

07/18/2026

Every birthday is a good excuse to look back at how far you've come.

Today, we're celebrating another year of helping businesses turn texts into real conversations, not just messages sent into the void.

From owning our own carrier infrastructure to building RCS Agent capabilities for what's next, our focus hasn't changed: make messaging deliver, and make it feel human.

To our customers, partners, and the team that shows up for both every day: thank you for making this one worth celebrating.

Here's to the next chapter. 🎉

07/01/2026

85% of U.S. adults text multiple times a week. If SMS isn't part of your marketing strategy yet, your customers are already somewhere you're not.

We put together 50 tips to help you build (or strengthen) your SMS marketing strategy in 2026, covering everything from list-building and compliance basics to RCS features, automation, and long-term optimization.

A few highlights:
- Getting your first opt-ins the right way
- Using RCS rich cards, carousels, and CTA buttons to boost engagement
- Improving deliverability so your messages actually land
- Auditing your list and testing over time to keep improving results

Whether you're launching your first SMS program or refining a mature one, there's something here for every stage.

Full guide in the comments!

06/30/2026

🥁 Drum roll, please…

Two-time winner!! TrueDialog has earned back-to-back recognition in the Growth Catalyst category at the Sales and Marketing Excellence Awards (SAMMY) by Business Intelligence Group, and we could not be more proud! 🏆🏆

The SAMMY Awards recognize organizations that demonstrate market insight, technical innovation, and measurable business outcomes. Judges cited TrueDialog's ability to identify a significant market gap and build a proprietary solution to address it, specifically, the launch of our no-code Visual RCS Composer in February 2026.

When Apple enabled RCS in iOS 18, it unlocked a major opportunity for enterprise messaging. But most platforms still require developer resources to deploy it.

TrueDialog built the industry's first no-code RCS Composer so front-line marketing, sales, customer success, and HR teams could design and launch branded, app-like messaging campaigns themselves with no engineering queue required. Early adopters are seeing click-through rates 3–7x higher than plain SMS.

That innovation, paired with TrueDelivery®, our AI-powered deliverability scoring tool that helps customers cut false-positive carrier blocks by up to 85%, and our Inc. 5000 debut, reflected the kind of product ex*****on and measurable customer impact this award is built to recognize.

This is what it looks like when a team builds exactly what the market needs and delivers results to prove it. We're incredibly proud, and just getting started.

Thank you to the Business Intelligence Group, our team, and the customers who make this work worth doing.

Read more: https://hubs.la/Q04n2ZfQ0

06/24/2026

Unless your audience is your own teenager, texting is still the most reliable way to reach people in real time.

But customer expectations are shifting, and your choice of messaging standard matters more than you might think.

SMS, MMS, or RCS? Our very own CMO/CRO Amanda McGuckin Hager breaks down the trade-offs and makes the case for a smarter, layered approach.

Worth a read if you're thinking seriously about your texting strategy. https://hubs.la/Q04my_5P0

All three texting protocols allow you to send messages, but what you can include in those messages—and who can receive them—varies quite a bit.​

06/23/2026

TrueDialog has been shortlisted for the 2026 SaaS Awards in the Best SaaS Solution for Sales / Marketing / CRM category!

Real SMS results come from a true partner, not just a platform, and this recognition reflects exactly what our customers experience every day.

Whether you're running campaigns out of Salesforce, HubSpot, or Microsoft Dynamics, TrueDialog plugs directly into the tools your marketing team already uses. And when questions come up, our 100% U.S.-based support team resolves 90% of tickets within the hour and picks up the phone when you call.

From 1 billion texts delivered to four consecutive quarters as a G2 SMS Marketing Leader, the numbers speak for themselves.

None of this happens without our customers. Finalists are announced July 21, so stay tuned! 🏆

View the full shortlist: https://hubs.la/Q04mmh580