TrueDialog

10/15/2026

What if the text you send could answer back?

Not a canned auto-reply. An AI agent that reads what your customer actually asks, pulls context from your CRM, replies in your brand’s voice, and knows exactly when to bring in a person.

Our CMO and CRO, Amanda McGuckin Hager, lays out what that could look like in her new Forbes Communications Council piece. One of her predictions: your agent’s personality will soon belong in your brand brief, right next to your logo and color palette.

Is your texting program ready for that conversation?

Full article here: https://hubs.la/Q04BjMD90

AI messaging can allow you to level up your texting program from one-way transactional messages to real back-and-forth dialogue.

10/14/2026

At most colleges, texting lives with the admissions team.

At Lincoln Land Community College, the whole campus does it. Recruiters text right from Salesforce. Advisors book appointments by text. The library sends reminders about overdue books. And once the help desk started taking texts, students loved it.

The best part? They had everyone up and running in under a week.

It's a great example of what happens when you meet students where they already are.

Here's how they did it: https://hubs.la/Q04zVLJD0 (https://hubs.la/Q04zVLJD0)

10/06/2026

Okay, real talk: how long does a company-wide email usually sit before anyone opens it?

Text lands the second you hit send. There’s no queue, no inbox pileup, no catching up tomorrow. And with a 90-second average response time, you know you're reaching employees when it matters most.

TrueDialog's Comms Hub turns that into a real two-way channel: shift updates, safety alerts, quick replies, all logged straight to the systems your team already uses. No app to open. No portal to log into. Just a text, right now.

That's the whole pitch.

See how it works: https://hubs.la/Q04zdY_70

10/02/2026

Text messaging is one of the most direct ways to reach your customers, and doing it well is easier than you think.

Great SMS programs have a few things in common. They give subscribers choices, send messages people actually want to receive, and brands incorporate campaign learnings to improve future results.

Our free guide, 50 Tips to Build a Strong SMS Marketing Strategy, walks through it all in five stages: getting started, earning trust, running campaigns that convert, scaling with confidence, and building long-term success.

It's free to read, with no form to fill out. Whether you're launching your first text program or growing one that's already working, you'll find practical ideas you can put to use right away.

Read the full guide: https://hubs.la/Q04z4vL-0

09/30/2026

We're at EDUCAUSE 2026 in Denver this week with OneWorldSIS at booth 759, talking about what happens when a student information system and a texting platform actually work together.

Our team is on the show floor talking with campus teams about how TrueDialog's SMS, MMS and RCS platform helps institutions reach students at every step, from enrollment through graduation.

Heading to Thursday's Commons Crawl? OneWorldSIS is one of the featured stops. It's a curated look at the technology behind the modern digital institution, and a great chance to see this in action.

See you there!

09/16/2026

Your nurture programs live in Marketo. Your highest-open-rate channel doesn't… until now.

TrueDialog connects SMS directly into your Marketo Smart Campaigns, so texting becomes part of the workflows your team is already running. No exporting lists to a separate tool. No manual follow-up.

Here's what that looks like:
- Trigger SMS sends from Smart Campaigns you already have running, or schedule them in advance
- Reuse templates instead of rewriting copy for every send
- Catch spam triggers and compliance issues before you hit send, with TrueDelivery®
- Catch opt-out intent after a reply comes in, with TrueOptOut®, even when it's not a clean "STOP"
- Launch in hours, with TrueDialog's US-based team guiding setup
One G2 reviewer summed it up: "We were able to automate lead nurturing, and drive better conversions — all with TrueDialog's Marketo SMS integration."

If your funnel already runs through Marketo, your texting should too.

Learn More: https://hubs.la/Q04xtWK50

09/15/2026

We're excited to share that TrueDialog made the shortlist for Best Use of AI in Sales & Marketing in The 2026 A.I. Awards. 🏆

The A.I. Awards, run by The Cloud Awards, is one of the fastest-growing global programs recognizing outstanding AI-driven platforms and solutions. Landing on this year's shortlist puts TrueDialog alongside standout companies and startups pushing AI forward across sales and marketing technology.

It's a nod to the work our team puts into building AI into how businesses reach, engage, and convert their audiences through SMS and RCS.

Finalists are announced September 22, with winners following in October. We'll be watching the full shortlist until then!

See the complete 2026 shortlist: https://hubs.la/Q04xvKRf0

The shortlist for The 2026 A.I. Awards contains the world's leading innovators in cloud AI solutions and platforms.

09/02/2026

The best time to plant a tree was 20 years ago. The next best time is today.

That's the analogy Amanda used on the Winners Circle Podcast with Russ Fordyce, and it applies just as well to your SMS opt-in list.

If you haven't started building one yet, you're not behind, you're just later than the brands who already have a head start on the relationship, the permission, and the trust that come with it.

Text messaging isn't a channel to watch from the sidelines. It's where your audience already is, and the gap between "someday" and "today" only gets more expensive.

Watch the full clip below, and if your opt-in list is still on the "someday" list, let's talk about what starting today actually looks like.

Watch the full episode here: https://hubs.la/Q04wgVqt0

09/01/2026

"Every business text still has to answer one question for the person receiving it: who is this, and can I trust it?" — John Wright, CEO, TrueDialog

SMS can't answer that. RCS can: verified sender, branded messaging, a real identity instead of an unknown number. The catch is that deploying it usually means a developer queue.

TrueDialog built RCS Composer so marketing teams can design and launch those experiences themselves, no code required, and TMCnet just named it a 2026 Communications Solutions Product of the Year. 🎉

Teams build the rich content themselves: carousels, suggested replies, and more, and brands that register their RCS Agent get a Verified Sender badge.
Customers using RCS Composer are seeing click-through rates 3 to 7 times higher.

Read the full announcement: https://hubs.la/Q04w18870

08/12/2026

🎉 Big news: TrueDialog has been named to the 2026 Inc. 5000 list of America's Fastest-Growing Private Companies — for the second year in a row!

The Inc. 5000 gives a data-driven snapshot of the most successful companies in the economy's most dynamic segment: independent, entrepreneurial businesses. Making the list again, after our 2025 debut, tells us we're on the right track.

"Watching our customers use text messaging to exceed their business goals is our favorite award," said John Wright, CEO of TrueDialog. "Earning a spot on the Inc. 5000 list for a second year running reflects the trust our customers place in us and the pace at which our team keeps innovating."

That pace shows up in what we've shipped. In July 2026, we launched TrueConnect, which gives teams visibility into every inbound and outbound text across CRM and martech systems including Salesforce, HubSpot, and Microsoft Dynamics, and TrueOptOut, which uses machine learning and large language models to recognize when a customer wants to unsubscribe, no matter how they phrase it.

Over the past 12 months, we've also picked up:

- MarTech Breakthrough Award, Overall Conversational Marketing Solution of the Year
- SAMMY Sales and Marketing Award, AI-Powered Marketing & Sales Growth Catalyst
- Internet Telephony Unified Communications Excellence Award
- TMCnet Communications Solutions Product of the Year Award
- Digiday Technology Award finalist, Best Mobile Marketing Platform
- EdTech Cool Tools Award finalist, Communications

To every customer and teammate who made this possible: thank you. See the full Inc. 5000 list and company profiles at https://hubs.la/Q04sMbSC0.

Read More: https://hubs.la/Q04sN0LG0