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Shapiro Negotiations Institute

Name: Shapiro Negotiations Institute
Address: 3600 Clipper Mill Road, Suite 228, Baltimore, MD, 21211, US
Telephone: +14106624764
Price range: $$

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Shapiro Negotiations Institute

SNI is a global leader in performance improvement. Knowing when to walk away is as important as knowing when to push forward.

SNI is a premier global provider of training and consulting in the following areas:

-Negotiation
-Influencing
-Sales Optimization
-Conflict Resolution

The focus of SNI is on maximizing our clients’ ability to create mutually beneficial and profitable long-term relationships with peers, vendors, and customers – both internal and external to the organization. Our success is built on helping p

rofessionals at all levels use a systematic approach to get more accomplished, faster, and with a higher degree of effectiveness. By taking over 30 years of lessons learned in real-life situations, we dig into specific industry and client challenges, so our tools and techniques can be used immediately and repeated with precision. Through a combination of highly customized training programs, dynamic keynotes and strategic consulting, SNI delivers the ultimate learning continuum. We focus on the bottom line, the people, and the tools that drive continued success for the world’s leading organizations every day. In challenging times like these, people need the efficiency, financial benefits and collaborative impact SNI’s learning provides. Please use our website as a way to learn more about SNI’s Negotiation, Influencing, Sales Optimization and Conflict Resolution offerings. Specialties
Negotiation, Influencing, Sales Optimization, Conflict Resolution

06/08/2026

Learning alone doesn't create impact. It's what people do differently afterward that truly matters!

That's why we’re thrilled to be at TICE and LTEN next week, joining learning leaders from various industries to share practical strategies that empower individuals to apply their knowledge when it counts the most.

🌟 At the Training Industry Conference & Expo (TICE) from June 16-18 in Raleigh, North Carolina, SNI's Evan Carroll will present "Ask Better Questions, Achieve Better Outcomes." In a fast-paced world, Evan will delve into how asking better questions can uncover priorities, build trust, and lead to smarter decisions. Don’t forget to swing by the SNI exhibit and connect with Maximiliano Berger, our Director of Business Development!

🌟 Meanwhile, at the Life Sciences Trainers & Educators Network (LTEN) conference from June 15-18 at Ga***rd Palms Resort & Convention Center in Kissimmee, Florida, SNI Partner Jeff Cochran will lead a session titled "Propose and Close: How to Stop Leaving Opportunities on the Table." Jeff will share practical negotiation strategies that help professionals avoid unnecessary concessions and create more value in critical conversations. Visit the SNI booth to meet Michael Roche, our Senior Director of Business Development. Plus, we’ll be hosting a happy hour during the conference—be sure to stop by for details!

If you're attending either event, we’d love to connect! https://www.linkedin.com/company/yourlten/

06/04/2026

Knowing the science is not enough. The conversations that drive outcomes require more than just expertise.

Life sciences organizations invest heavily in clinical expertise, product knowledge, and training. However, many of the discussions that shape outcomes involve competing stakeholder priorities, resistance to change, budget pressures, and tough trade-offs. That's where negotiation becomes essential.

Having data builds credibility. But knowing how to navigate conversations drives results.

As healthcare decision-making becomes increasingly complex, leading organizations are recognizing that negotiation is more than just a sales skill; it's a performance capability that enables teams to apply their knowledge when it matters most.

📖 Check out our latest blog to explore why negotiation is becoming a key driver of life sciences outcomes and how organizations can strengthen this capability across their teams: https://lnkd.in/eTPEtXdX

𝗣.𝗦. ➜ 𝗔𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝗟𝗧𝗘𝗡 𝟮𝟬𝟮𝟲 𝗮𝘁 𝘁𝗵𝗲 𝗚𝗮𝘆𝗹𝗼𝗿𝗱 𝗣𝗮𝗹𝗺𝘀 𝗶𝗻 𝗞𝗶𝘀𝘀𝗶𝗺𝗺𝗲𝗲, 𝗙𝗟?

Don’t miss Jeff Cochran, Partner at Shapiro Negotiations Institute, presenting "Propose and Close: How to Stop Leaving Opportunities on the Table" on June 17 from 3:15–4:15 PM in Desoto 4. Attendees will learn how to create compelling proposals, negotiate with confidence, trade strategically to preserve value, and close effectively.

Also, stop by the SNI booth and connect with Michael Roche, Senior Director of Business Development. While you're there, be sure to scan the QR code to enter our Bose Bluetooth speaker drawing and ask about the SNI-hosted happy hour!

Life Sciences Trainers & Educators Network (LTEN)

06/01/2026

Strategy rarely breaks in the boardroom; it often falters in the conversations that happen once everyone leaves.

While organizations invest heavily in crafting and communicating their strategies, they often lose momentum when teams face competing priorities, limited resources, and the pressure to deliver results. In those moments, individuals tend to revert to their established habits.

That's why alignment goes beyond mere communication. It's about navigating trade-offs, securing commitment, and pushing priorities forward even when the way ahead isn't clear.

For L&D leaders, the challenge extends beyond just helping employees grasp the strategy. It's about equipping them for the conversations that can make or break its success.

💡 Read our blog for more insights: https://lnkd.in/eMFkACKD

P.S. We’re excited to announce that we'll be at Training Industry, Inc.'s TICE 2026 from June 16-18 in Raleigh, NC! Join us as we explore how negotiation and influence skills can transform strategy into action. If you're attending, stop by and share your challenges with us! 👋 Evan Carroll Maximiliano Berger

05/29/2026

Excited to connect with learning and talent leaders at Training Industry, Inc.'s TICE 2026 in Raleigh! 🎉

SNI will be there as both a speaker and exhibitor. Join us for our session, "Ask Better Questions, Discover Better Deals," featuring Evan Carroll. We'll dive into how strategic questioning can enhance negotiations, leadership communication, stakeholder conversations, and those tough discussions at work.

We'll explore why professionals often rush to solutions, the types of questions that reveal true priorities and concerns, and how improved questioning leads to more productive conversations across teams and organizations.

Don't forget to stop by the SNI booth during the conference to discover more about our experiential learning and negotiation training programs. We can't wait to see you there!

05/28/2026

🌟 Exciting news! SNI is heading to the Life Sciences Trainers & Educators Network (LTEN) 2026! 🌟

We can't wait to connect with life sciences learning leaders, trainers, enablement professionals, and teams dedicated to enhancing field performance, negotiation skills, and commercial conversations.

Are you attending LTEN this year in Kissimmee? Let’s connect! 🤝

05/19/2026

Two cities, two conversations shaping the future of leadership, learning, negotiation, and strategic growth! 🌟

We’re thrilled to be part of both the (SAMA) Annual Conference in Phoenix and the (ATD) 2026 International Conference & Expo in Los Angeles this week!

📍 **SAMA Annual Conference**
Phoenix, Arizona
May 18–20

Don’t miss Jeff Cochran’s session today:
**“Creating Value Through Optimal Negotiation Strategies”**
🗓️ May 19 | ⏰ 10:00–11:15 AM MST
Join us for an interactive discussion on how preparation, alternatives, and interests shape negotiation outcomes. Let’s move beyond win-lose thinking to build stronger long-term value!

📍 **ATD 2026 International Conference & Expo**
Los Angeles Convention Center
May 17–20

Stop by Booth #2112 to connect with the SNI team! Let’s keep the conversation going about negotiation, influence, leadership communication, and workforce development.

🎉 And while you’re there, scan the QR code at our booth for a chance to win a pair of Apple AirPods! 🎧

If you’re attending either event, we’d love to connect with you!

05/15/2026

Apple AirPods are amazing, but talent development conversations are even better! 🎧

Join us at Booth #2112 during the Association for Talent Development (ATD) 2026 International Conference & Expo, happening May 17–20 at the Los Angeles Convention Center. Don't forget to scan the QR code for a chance to win a pair of Apple AirPods!

We can't wait to connect with leaders in learning, talent, workforce transformation, and leadership development. Let's chat about how AI is shaping the future of employee growth and performance.

05/12/2026

Heading to in Los Angeles next week? 👋

Stop by Booth #2112 to connect with Michael Roche and Lina Martínez from the SNI team! Scan our QR code for a chance to win a pair of AirPods 🎧 and get the details about our happy hour event on May 18th!

We’re thrilled to be part of the conversations shaping the future of talent development, workforce transformation, leadership, and learning innovation alongside amazing professionals in the L&D community.

Whether you want to chat about AI in learning, workforce solutions, talent strategy, or the future of employee development — we can’t wait to meet you!

📍 Booth #2112 | ATD 2026
📅 May 17–20, 2026
📍 Los Angeles Convention Center

See you there!

05/07/2026

We’re thrilled to announce that the Shapiro Negotiations Institute (SNI) team will be attending the Strategic Account Management Association (SAMA) Annual Conference this year! 🎉

A special highlight: SNI Partner Jeff Cochran will lead an interactive session titled “Creating Value Through Optimal Negotiation Strategies.” This engaging session will guide negotiators in moving beyond positional thinking to achieve stronger, sustainable outcomes. Attendees will learn effective preparation techniques, understand interests better, and identify value-creating opportunities, equipping them with practical tools and strategies that can be applied directly to strategic account management.

Joining Jeff will be Maximiliano Berger, SNI's Director of Business Development, who is eager to connect with leaders and teams dedicated to enhancing negotiation, sales, and account management skills.

As strategic partnerships and customer relationships evolve, we’re looking forward to meaningful discussions on negotiation, collaboration, and long-term value creation.

Will you be at SAMA? Let’s connect! 🤝

04/28/2026

L&D leaders have more access to incredible training than ever before! 🌟 The key now is transforming that training into real business impact.

That's the focus we'll be discussing at the Association for Talent Development (ATD) 2026, the world's largest L&D conference.

For L&D leaders, the challenge isn't just delivering programs; it's about making sure those programs lead to measurable business outcomes once teams are back in action.

Join us at Booth #2112 at the Los Angeles Convention Center from May 17 to 20. Let's dive into how we can create meaningful results together!

👉 Learn more here: https://lnkd.in/eaNBaYV

Address

3600 Clipper Mill Road, Suite 228
Baltimore, MD
21211

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 5pm

Telephone

+14106624764

Website

http://www.shapironegotiations.com/

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