08/27/2025
When our client Trex Company wanted to showcase its largest product launch to date, a simple press release wasn’t going to fit the bill. We decided that inviting key trade media to experience all that Trex has to offer would be more beneficial to both the company and our key industry media. From plant tours and hands-on demos to casual dinners and one-on-one interviews, these visits gave media a unique, inside look at who Trex is and gave us a chance to build lasting connections for future collaborations. Check out how the experience paid off in coverage and relationships.
To highlight its largest-ever line-up of new products, our client Trex Company wanted to do something special. Instead of a broad-stroke press announcement, the outdoor living leader invited key trade media to its facilities in Wi******er, Va., to experience the innovations firsthand. The response w...