07/27/2026
Join us next week for a training workshop on How to Write a Winning Brand Positioning. In partnership with the American Marketing Association we are making this one-time virtual session available to anyone who wants to attend. We will have case study activities during the session so you can practice in real time.
Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps and communication campaigns enable the brand to operate on an annual basis, they can’t be effective without a clear central positioning strategy that ties everything together.
In this virtual workshop, you will master the skills needed to write a clear and effective brand positioning statement that enables breakthrough media communications, sets your brand up for effective long-term strategy and innovation, and helps win the competitive battle in the minds of customers.
Be sure to use code KEVIN10 to get 10% off registration. You can get additional information about the training and sign up here:
https://www.ama.org/events/virtual-training/how-to-write-a-winning-brand-positioning-statement/
Gurulocity Brand Management Institute