Gurulocity

04/09/2026

Brand management job roundup. Here are a few currently open roles:

Sn. Assoc. Brand Manager at Kimberly-Clark
https://kimberlyclark.wd1.myworkdayjobs.com/GLOBAL/job/Chicago-Commercial-Center/Senior-Associate-Brand-Manager_884695-1

Innovation Brand Manager at The Hain Celestial Group
https://myjobs.adp.com/externalhaincareersite/cx/job-details?reqId=5001184416006&rb=LINKEDIN

Innovation Brand Manager at Colgate-Palmolive
https://jobs.colgate.com/job/New-York-Brand-Manager-Innovation-NY-10001/171156-en_US/?feedId=430400

Senior Brand Manager, Powerade at BODYARMOR Sports Nutrition
https://careers.coca-colacompany.com/job/23231945/senior-brand-manager-powerade-atlanta-ga/

Sr. Manager, Marketing Communications LALO Tequila at Tito's Handmade Vodka
https://apply.workable.com/titos-handmade-vodka/j/D8B848AF73/?utm_source=linkedin.com

Sr. Manager, Brand Marketing (Menu Innovation) at Chipotle Mexican Grill
https://www.linkedin.com/jobs/view/4394295093/

03/12/2026

Due to high demand from our last cohort, we are running a new cohort starting March 19th for the American Marketing Association on Brand Management Essentials. This in-depth training combines some of the most useful concepts from our trainings on strategy, brand positioning, and brand finance to create an intermediate-level course that all brand managers can benefit from.

This is a small group setting with limited enrollment. Over the course of 6 weeks with your online cohort, you’ll learn what it takes to be a sound brand manager and set yourself up for eventual promotion. And you’ll get templates and frameworks you can put to immediate use for strategic planning, positioning, and prioritizing your projects.

Use code KEVIN10 for a discount on your enrollment.

You can get additional information about this limited-time training here:
https://www.ama.org/events/bootcamp/brand-management-essentials-spring-cohort/

Don’t miss this chance to get some of our most in-demand concepts at a reduced rate.

American Marketing Association American Marketing Association Cincinnati - AMACincinnati

12/01/2025

Open training alert! We are running an open virtual training session in partnership with the American Marketing Association on December 4th on How to Write a Strategic Plan.

In this two-hour virtual session, you will master the skills needed to write a long-term strategic plan that outlines long-term objectives, lays out clear strategic choices and guides your organization’s marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization.

Be sure to use code KEVIN10 for a discount. You can get additional information and reserve your spot by clicking here:

https://www.ama.org/events/virtual-training/how-to-write-a-strategic-plan-dec2025/

07/29/2025

Open training alert! Learn the Core Components of Branding at our upcoming training in partnership with the American Marketing Association.

https://www.ama.org/events/virtual-training/core-components-of-branding-aug2025/

Check out the details below and use code KEVIN10 for a discount. 😉

Learn How To Build a Valuable Brand While most marketers have a general sense of what a brand is, it’s not always clear how to define and document a

12/31/2024

Pleased to announce we'll be running a virtual training session on How to Write a Marketing Plan on January 14th in partnership with the American Marketing Association.

In this session, you'll learn how to create a marketing plan that outlines clear objectives and strategies, as well as gain access to a framework for documenting everything so senior leaders are aligned.

Be sure to use code KEVIN10 to get 10% off registration.

Build and Implement A Strategic Marketing Plan It can be easy to get wrapped up in the daily grind of executing various marketing tactics and

12/20/2024

Consider the following evaluation criteria for great brand positioning the next time you’re working on your statement:

+ Is the positioning relevant?
+ Is the positioning different?
+ Is the positioning statement complete?
+ Is the positioning statement single-minded?
+ Is the language precise?

If you can answer “yes” to each of the five criteria above, then you have a strategic foundation that increases your chances of winning in the marketplace.

If you answered “no” to any of these questions or want more guidance on writing a strong positioning statement, we are here to help.

12/16/2024

Know your goal before you start writing or updating your brand positioning statement.

A couple of options:
1. Write positioning to capture where your brand is today, or;
2. Write positioning for where you want your brand to be in the future

For a detailed explanation on why the second method may be a better strategic option, check out the Ultimate Guide to Writing a Brand Positioning Statement here: https://pulse.ly/vzmhb2o9lq

12/12/2024

Sink or swim is BS. Great brand organizations need training and development—and it shouldn't just be lip service.

12/10/2024

A brand positioning statement is your brand’s north star. As an internal communication, it should provide clear direction that guides your marketing and innovation initiatives.

For tips on how to write a crystal clear positioning statement, check out the Ultimate Guide to Writing a Brand Positioning Statement here: https://pulse.ly/klnf3hjbra

A brand positioning statement is a key part of any brand strategy, providing clear direction for your business. Get templates and examples.

12/06/2024

When launching new products and services, it seems a lot of brands do user research to understand customer needs. But not as many conduct pricing research.

Price can make or break a launch. You can price too high and lose velocity. Price too low and you leave money on the table, risking the long-term health of the product or service line.

Do you conduct pricing research?