Partner in Publishing

06/08/2026

The best EdTech teams don't treat summer as a slow season. To hit their fall numbers, they treat it as the most important quarter on the calendar.

Districts look closed in June and July. But inside, fall 26-27 priorities are getting written into next year's budgets. PD calendars are getting locked. Curriculum reviews are landing on decision-makers' desks. The vendors who show up between June and August are the ones who land on the shortlist when school starts.

This is the window where pipeline gets built before anyone is competing for the buyer's attention.

We put together four moves to make between June and August that decide your fall pipeline. Save this for your team's summer planning meeting.

What is the one summer move that paid off most for your team last year?

06/04/2026

Your team just spent three months and $40K on market research.

The deck is polished. The findings are sharp. But six weeks later, the homepage still says what it said before the research started, and the sales team is using the same deck.

This is the gap that costs teams more than the research itself.

The teams that actually shift their messaging after a research project share a habit. They answer four questions that turn findings into specific changes to what they say, who they say it to, and what they stop saying altogether.

PIP sits in this gap with teams constantly, between the research and the rollout. Save our framework for your next post-research debrief.

What is the last piece of research your team changed its messaging over?

06/03/2026

The fastest-growing EdTech companies know where their customer success is strong, where it's stretched, and where faculty is slipping through the cracks.

We built a free quiz to give you a scored snapshot of your CS team. Plus a customized guide to fix what it surfaces.

→ The EdTech Customer Success Health Check
5 minutes. 18 questions. A score out of 95.

The quiz scores you across 6 dimensions:
→ Ideal Customer Clarity
→ Onboarding Infrastructure
→ Ongoing Engagement
→ Support & Problem Resolution
→ Customer Advocacy & Relationships
→ Scalable Growth & Progress

Your score sorts you into one of five capability tiers, from generic B2B approach to EdTech CS excellence.

Finish the assessment to access the PIP EdTech Customer Success Guide. The guide gives you the exact plays to close each gap, whether that's developing onboarding programs that deliver quick wins for faculty or on-the-line support to turn customers into advocates.

Take the quiz → https://partnerinpublishing.com/Customer-Success/

A comprehensive audit tool to identify gaps in your educational customer experience and turn onboarding into a retention engine.

06/03/2026

The fastest-growing EdTech companies know where their customer success is strong, where it's stretched, and where faculty is slipping through the cracks.

We built a free quiz to give you a scored snapshot of your CS team. Plus the full guide to fix what it surfaces.

→ The EdTech Customer Success Health Check
5 minutes. 18 questions. A score out of 95.

The quiz scores you across 6 dimensions:
→ Ideal Customer Clarity
→ Onboarding Infrastructure
→ Ongoing Engagement
→ Support & Problem Resolution
→ Customer Advocacy & Relationships
→ Scalable Growth & Progress

Your score sorts you into one of five capability tiers, from generic B2B approach to EdTech CS excellence.

Finish the assessment to access the PIP EdTech Customer Success Guide. The guide gives you the exact plays to close each gap, whether that's developing onboarding programs that deliver quick wins for faculty or on-the-line support to turn customers into advocates.

Take the quiz → https://partnerinpublishing.com/Customer-Success/

06/02/2026

Your AI outbound platform can generate 1,000 emails before lunch. Most of them won't book a meeting.

The teams getting a consistent pipeline right now aren't just sending more.
They ask four questions before every send:
1️⃣ Who deserves the touch
2️⃣ When the touch lands
3️⃣ What the touch says
4️⃣ How the touch evolves

With AI tools, volume is the easy part. But your automated platform can't decide who deserves a touch this week or what to say when a buyer's world has just shifted.

The 2026 benchmarks back it up. Signal-based emails are landing 5 to 18 percent reply rates, while generic AI sends still hover around 1 to 3.

PIP works with outbound teams every day on exactly this, and we've narrowed it down to the who, when, what, and how.

What's your team's biggest AI outbound challenge right now?

06/01/2026

Want to elevate your paid social strategy? Treat your organic social like free market research.

There's a smarter way to pick your boosted posts. Take it from Lisa March: boosting a post that's already performing means you're using proven, tested content to reach a wider audience.

→ Paid social is built for precision and speed, getting the right people to your landing page fast.

→ Organic social is where you earn trust over time and turn followers into loyal advocates for your brand.

That's why it's crucial to know how they work together:

1. Start with organic to test what resonates
2. Let engagement data pick your winners
3. Put paid behind the posts already proving themselves
4. Use paid where organic can't reach
5. Tie every dollar to outcomes that matter

Using these platforms together gives you the clearest signal on what's resonating.

05/28/2026

When EdTech companies scale customer support, they need operators who bring deep Business Process Outsourcing (BPO) experience and AI fluency.

This Week's PIP Career Spotlight

Now Hiring | Senior Manager, BPO Operations
Remote, US

A scale-up role for the support operator who can stand up offshore teams from scratch, run them well, and weave AI into how the work gets done. You'll help scale customer support for a fast-growing K-12 EdTech company, drawing on deep BPO and SaaS experience.

Competitive base salary, plus benefits.

Apply ▸ https://partnerinpublishing.com/jobs/senior-manager-bpo-operations-us/?utm_source=linkedin&utm_medium=organic_social&utm_campaign=job_spotlight&utm_content=bpo_operations_role

The right role is out there. The hard part is finding it. That's why for 15+ years, Partner in Publishing has been the EdTech industry's hiring hub, connecting candidates to roles where they can do their best work.

Browse open roles here ▸ https://partnerinpublishing.com/talent-search-group/client-job-openings/?utm_source=linkedin&utm_medium=organic_social&utm_campaign=job_spotlight&utm_content=all_open_roles

05/26/2026

For years, the marketing playbook depended on driving clicks.

Then, AI search rewrote the rules. That's why our client's numbers tell a different story than most traffic case studies.

In just over six months of GEO work with Partner In Publishing:

⤷ ChatGPT sent 446 visits
⤷ Claude referrals climbed 500%
⤷ Google organic also increased by 560%, because the same work that makes content readable to AI also makes it stronger for traditional search.

When someone clicks through from ChatGPT or Perplexity, they've already been pre-qualified by the AI itself. They asked a question, the AI scanned the web for the best answer, and your content was the source it trusted enough to cite.

If your pages cannot be read, retrieved, and cited by an AI, those visits do not reach you.

Read the full case study on our website.

05/22/2026

Every founder has hundreds of ideal customers scrolling LinkedIn right now. Are you in their feed?

Lisa March, President & Founder of Partner in Publishing, committed to founder-led content. The results:

→ 90K to nearly 500K impressions
→ Post frequency up 200%
→ Engagement up 200%
→ Major lift from lead magnets

LinkedIn is where buyers learn about services and platforms long before they fill out a form. When founders show up consistently with content worth saving, the audience responds.

If you're a founder, you need a LinkedIn strategist in your corner. That's what we do at PIP. We help founders and creators build personal brands that attract clients and opportunities, without drowning in generic advice or posting for the sake of it.

Ghostwriting, content creation, video, community engagement. We do it all.

Connect with Lisa on LinkedIn to see founder-led content done right, and DM us when you're ready to make your presence work as hard as the rest of your business.

05/21/2026

When EdTech companies grow fast, they need strong HR hires who bring strategic vision and hands-on ex*****on.

This Week's PIP Career Spotlight

Now Hiring | Human Resources Business Partner (HRBP)
Remote, US | Reports to the Chief People Officer

A strategic seat at the table for the HR pro who's ready to run and optimize talent management programs, partner with business unit leaders, and shape the kind of culture a high-growth EdTech company runs on. 5+ years of HR management experience required, ideally in Tech or SaaS.

Competitive base salary, plus benefits.

Apply ▸ https://partnerinpublishing.com/jobs/hr-business-partner-edtech-us/?utm_source=linkedin&utm_medium=organic_social&utm_campaign=job_spotlight&utm_content=hrbp_edtech_role

The right role is out there. The hard part is finding it. That's why for 15+ years, Partner in Publishing has been the EdTech industry's hiring hub, connecting candidates to roles where they can do their best work.

Browse open roles here ▸ https://partnerinpublishing.com/talent-search-group/client-job-openings/?utm_source=linkedin&utm_medium=organic_social&utm_campaign=job_spotlight&utm_content=all_open_roles