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Partner in Publishing

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Partner in Publishing

Partner In Publishing is the comprehensive solution to all your EdTech marketing needs.

Partner in Publishing (PIP) is a full-service agency that provides EdTech companies and publishers with the marketing, sales, business development and talent acquisition support they need to scale their products and services. Founded in 2007, PIP stands out among agencies and consultants for its decades of industry expertise, its robust network of educators and providers, and its ability to suppor

t both strategy and ex*****on. From branding and messaging to design and strategy, our portfolio includes hundreds of successful projects and campaigns for industry giants such as Pearson Education, Chegg, McGraw Hill, Lego Education, VitalSource, Language Testing International and many other distinguished publishers and innovative technology companies.

09/04/2026

If you market to schools and have never taught in one, there is a gap between what you picture a teacher's day being and what it actually is.

Allison Langley, Marketing Manager and Content Strategist at Partner in Publishing, asked Allison Maudlin, VP of Marketing at Unlimited Instruction, what a marketer new to education should do on day one.

Her answer was know your audience, and she means it literally enough that it shows up in who she hires. Her marketing team is almost entirely composed of former teachers, and she spends real time with district administrators

The result is a team that already knows what will land with a teacher before anything gets sent.

🎧 EdTech Elevated, out now:
Spotify: https://open.spotify.com/episode/570m7ix0Z2ArWP2fwyGnrT?si=Jmwvcn3rRoWioSQGj2USJA
Apple Podcasts: https://podcasts.apple.com/us/podcast/rethinking-the-teacher-pipeline-allison-maudlin-on/id1761245502?i=1000787681806

09/03/2026

If you've ever thought about teaching but couldn't stop working for two years to go get certified, this episode is for you.

The newest episode of EdTech Elevated is live.

Allison Langley, Marketing Manager and Content Strategist at Partner in Publishing, sits down with Allison Maudlin, VP of Marketing at University Instructors, on the paths into teaching that most people never hear about.

She took the traditional route herself, a university teacher prep program with the tuition and the time commitment that come with it. UI flipped that model.

What that looks like in practice:
• Recruiting career changers outside the usual job boards
• Training them and placing them in classrooms right away
• Supporting them on the ground while they earn their license

🎧 Listen now:
Spotify: https://open.spotify.com/episode/570m7ix0Z2ArWP2fwyGnrT?si=44972307e2dd4848
Apple Podcasts: https://podcasts.apple.com/us/podcast/rethinking-the-teacher-pipeline-allison-maudlin-on/id1761245502?i=1000787681806

09/02/2026

Last Thursday, the PIP team got into a New York state of mind, and it turned into one of our best trips yet! 🏙️

We took over a coworking space for the day, got caught in a downpour on the lunch run, and closed the night out singing with the band at one of our favorite spots in the city.

A few favorites from the photo dump 👇

→ A full day of heads-down work and face-to-face time at Convene
→ Dinner followed by live music and dancing

Grateful for an amazing team that shows up for the work and for each other. Already counting down to the next in-person meeting!

Where on the map should PIP go next? 🗺️
Comment down below!

08/25/2026

The newest episode of EdTech Elevated drops next week, and this one is worth the wait.

Allison Langley, Senior Marketing Manager and Content Strategist at Partner in Publishing, sits down with Allison Maudlin, VP of Marketing at University Instructors, on bringing the human back into education.

What makes this conversation one worth listening to:

• Maudlin talks about teacher workload from first-hand experience as an educator.
• UI recruits non-traditional educators, like career changers. Then they invest in their training and placement.
• When it comes to screen bans, her answer is balance, pairing great tools with trained humans in the room.
• Why academic marketing cannot be measured like consumer marketing

If you sell into schools, her advice on meeting teachers where they actually are should change how you write your next email.

🎧 Full episode out next week on YouTube, Spotify, and Apple Podcasts.

08/18/2026

You just closed out an adoption season. Some deals landed, some stalled, and the honest answer to "why?" is usually somewhere in the middle.

That look back is worth more than it seems. The teams that grow year over year treat the end of a season like a debrief rather than a finish line. They ask which accounts actually activated, where momentum held, and what the numbers were quietly trying to tell them. (And then they build the next season around the answers.)

You don't need a formal audit to start. Just three questions: Which deals turned into real, active use? Where did momentum hold, and where did it fade? And what would you do differently if the calendar reset tomorrow?

Our new blog walks through how to run that debrief, so the season you just closed makes the next one stronger.

Read it → https://partnerinpublishing.com/blog/the-edtech-buying-calendar-when-districts-and-institutions-actually-decide-2026-27/

08/14/2026

Last week, the Connecticut PIP team spent the morning at desks together and the afternoon hiking Case Mountain in Manchester! ⛰️

Everyone repped their PIP swag, and the lookout at the top was very photoworthy. If your team is spread out like ours, we highly recommend this structure for the day! Half of it at desks together, and half of it outside.

Hike crew: Lisa, Mike, Olivia, Patricia, Sam, Chelsea, Cooper, Rylee

08/07/2026

Some of the most practical support for new founders is happening at community colleges, right in their own backyard.

Our CEO Kevin O'Sullivan saw it firsthand with Trenton Hightower, Executive Director of Membership & Workforce Development at NACCE.

Not every founder has a big-name university or a coastal startup hub down the road, so that access matters more than it usually gets credit for.

Two of the campuses on the trip show it well:

→ Hillsborough Community College runs InLab@HCC, a hub for innovation and entrepreneurship with certificate and degree paths for student founders. Thanks to Keianna Washington-Carty and Melissa Brooks for walking us through it!

→ St. Petersburg College supports early founders through NACCE's Everyday Entrepreneur Program, along with a new partnership with tech accelerator Tampa Bay Wave. Thanks to Belinthia Berry and Greta Kishbaugh for hosting the visit!

Along the way, we also spent time with Charles Davis, Co-Founder and Chief Visionary Officer of CrazyThink, an AI company focused on education and workforce development, and exactly the kind of founder this work is meant to support.

If you are thinking about where the next generation of founders will come from, community colleges belong on that list!

08/06/2026

More than half of long-form LinkedIn posts are now likely written by AI. The ones that read that way earn about 45% less engagement.

The teams that stand out do the work that AI cannot do. They interview customers and capture the language buyers actually use. When they take a position, it's actionable, and they're ready to defend it with case studies that delivered real results.

That's the research behind the message, and it's the part AI cannot finish for you.

It also happens to be what AI search rewards. Original data gets cited far more often than generic copy. Adding original statistics to content raises its visibility in AI answers by 41% (Princeton and Georgia Tech).

Recycled AI copy has nothing new to point to, so AI search skips it.

This is the work behind PIP Insights, where Nicole Lang turns research into content that buyers and AI both trust.

08/04/2026

Veteran entrepreneurs got a real spotlight on this Florida road trip!

Our CEO Kevin O'Sullivan traveled the state with Trenton Hightower, Executive Director of Membership & Workforce Development at NACCE, and the STRIVE program was one of the highlights.

Plenty of veterans leave the service with a strong business idea and no clear path for turning it into a company. STRIVE (Startup Training Resources to Inspire Veteran Entrepreneurship) is built to close that gap, and it runs on NACCE campuses like Hillsborough Community College, one of the stops on the trip.

Big thanks to Hillsborough Community College faculty member Dr. Melissa Brooks for the warm welcome.

If you know a veteran with a business idea and nowhere obvious to start, this one is worth saving and sharing.

07/31/2026

On the road with innovation!

Big things happening as our CEO Kevin O'Sullivan teamed up with Executive Director Trenton Hightower of NACCE to crisscross some of Florida’s most innovative and entrepreneurial campuses!

Hillsborough Community College and St. Petersburg College were on the list.

Along the way, they got an inside look at programs that are fueling the next generation of entrepreneurs, including STRIVE (Startup Training Resources to Inspire Veteran Entrepreneurship), a fantastic initiative powering veteran entrepreneurs as they launch their next chapter.

From community-driven innovation labs to programs built for those who have served, it’s becoming clear that Florida’s community colleges are becoming entrepreneurship powerhouses.

Special thanks to Keianna Washington-Carty (KC), Program Officer at the Pradip C Patel InLab, and HCC faculty member Dr. Melissa Brooks for the warm welcome.

Grateful for partners like NACCE.

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Monday	8am - 10pm
Tuesday	8am - 10pm
Wednesday	8am - 10pm
Thursday	8am - 10pm
Friday	8am - 10pm

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