Eddie the Media Trainer

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Eddie the Media Trainer Your media training expert 🎙️
Breaking down what works (and what doesn’t) in public moments. Sharpen your media presence 👇

11/03/2026

A lot of CEOs would be wise to take a page out of AirBnB’s communications playbook 👀 comms

10/31/2026

Kalshi’s CEO was asked if prediction markets are the same as casinos. What do you think of his answer? 👀

10/30/2026

The media is NOT your audience. So why do you care what journalists think?

Ranking CEO communication styles (sports and entertainment edition). Do you agree? Who did I miss? 👀
10/26/2026

Ranking CEO communication styles (sports and entertainment edition). Do you agree? Who did I miss? 👀

10/24/2026

FWIW, I don’t begrudge anyone their financial success, and am just about as pro business and pro technology as anyone…

But from a PR perspective, you’re making it tougher to win over the public on issues you care about (AI and data centers, for one) 🫠

Altho deprecate the binky is legitimately funny lol

10/20/2026

I give Kalshi’s CEO credit for being willing to have these conversations… but he clearly wasn’t ready for that line of questioning 😅

10/19/2026

With the Knicks kicking off their NBA championship defense, let’s throw back to when we met the most media trained fan ever 😆

10/17/2026

Either:
A) The Chik-fil-A comm’s team didn’t anticipate this line of questioning
B) They thought this was a good answer for the CEO to use
C) They provided something else and were ignored

Either way - it’s a bad look for the brand if they’re trying to move away from that legacy image.

10/14/2026

Whenever I speak with Silicon Valley founders, this is the question they ask me 😆

10/12/2026

Insightful media training moment from Ziwe’s interaction with Hasan Piker here.

Be careful not to read too much into an interviewer’s silence. It’s often used strategically to try and let you dig your own grave.

Don’t fall into that trap.

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