Eddie the Media Trainer

Eddie the Media Trainer Your media training expert 🎙️
Breaking down what works (and what doesn’t) in public moments. Sharpen your media presence 👇

A CEO’s guide to media opportunities - because different interviews require different types of preparation. Would you ag...
09/09/2026

A CEO’s guide to media opportunities - because different interviews require different types of preparation.

Would you agree with these? Who did I miss?

09/07/2026

I’ve literally sent my clients’ talking points to tv show producers before the interview, and watched those points turn into questions on air 👀

Ranking the communication styles of prominent US politicians. Which do you agree / disagree with?Is there anyone you wan...
09/03/2026

Ranking the communication styles of prominent US politicians.

Which do you agree / disagree with?

Is there anyone you want to see added to the list?? 👀

08/29/2026

10/10 habits to make sure you come across the way you want to when you’re talking to the media

Ranking prominent CEO communication styles.Which ones do you agree with? And which names did I exclude that you want to ...
08/25/2026

Ranking prominent CEO communication styles.

Which ones do you agree with? And which names did I exclude that you want to see on the next list? 👀

08/20/2026

Here’s how I would have answered that question about iPhone manufacturing in China vs the US, if I was Apple CEO Tim Cook 👀

08/16/2026

Data centers have a PR problem. Here’s how to fix that.

08/16/2026

The best way to take control of your media interview is to slow it down

08/13/2026

Alex Cooper has been media trained… unfortunately this question about Dave Portnoy didn’t show it 🫣

08/13/2026

1. You’re talking too fast.
2. Every sentence needs a beginning, middle, and an end.
3. The media is not your audience - they are a vehicle to get your message to the audiences that matter to you.
4. Take a half beat pause before you answer any question.
5. You don’t have to accept the premise of every question you get asked.
6. Don’t engage in hypotheticals.
7. Balance authenticity and polish. Your default should be an 80/20 split.
8. Each answer you give needs to underscore at least one of your key messages.
9. The beginning and ends of your answers are when audience attention is at its peak. Make sure you’ve mapped those moments out.
10.. Anticipate the questions you’re going to get asked and practice your answers out loud.

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Nashville, TN
37201-37250

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